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The ultimate guide to Facebook carousel ads. Facebook carousel ads are extremely engaging and fun way to promote your business.

The ultimate guide to Facebook carousel ads

According to data collected by Kinetic Social, these ads can also drive up to 10 times more traffic to advertisers’ websites than static sponsored posts on Facebook. And LOVOO found that they got a 72 percent higher click-through rate versus single image mobile app ads. Run an awesome startup? Get your company on stage at TNW Europe. Apply for our startup program now! Apply free It feels clear these ads can be extremely effective, but how can you maximize their potential? Let’s get started. What are Facebook Carousel Ads? The Facebook carousel format enables advertisers, across both Facebook and Instagram, to show 3-5 images, headlines, and links or calls to action in a single ad unit.

You may have spotted them in your newsfeed. And on mobile: On mobile, users can swipe through the cards while desktop users can maneuver between images by clicking on the left or right arrows. The 7 Biggest Fan Page Marketing Mistakes. After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results.

The 7 Biggest Fan Page Marketing Mistakes

If you want to get better Facebook fan page marketing results, check this list and find out whether you’re making any of these mistakes. Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed) Most people, if they ever go to a fan page, only go there once. Some highly interactive pages get more visitors, and you can bring fans back to the page or to specific tabs with posts or ads, but usually fans see your page’s posts via their news feed. One of the biggest surprises to me, in teaching Facebook marketing to many audiences, was that most business owners don’t understand how people use Facebook: This is also a good reason to look at Facebook Groups, because every time any Group member posts or comments, everyone gets a notification. Add Quora to Your Facebook Timeline Every day,... Every day, I'm amazed at the quality of the content and the users on Quora, and I'm excited about sharing this experience with more people in the world.

Add Quora to Your Facebook Timeline Every day,...

5 Innovative Facebook Campaigns to Learn From. The Social Marketing Series is supported by Campaigner®.

5 Innovative Facebook Campaigns to Learn From

Campaigner® email marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting to their customers quickly, simply and affordably. Visit www.campaigner.com to learn more. If you’ve tried to run a campaign on Facebook and were frustrated by its poor results, you’re not alone. Facebook‘s ads have a pretty poor performance record and its ads continue to be cheap, though plentiful. The good news is that Facebook is working hard to improve its ads’ performance. The idea is that marketers can learn from each other as they try to navigate Facebook, which is terra incognita for everyone since it’s so new. 1. Bahrain Telecommunications Co., a.k.a. Batelco aired two trailers for the video in movie theaters and online in September 2010. Facebook Releases Demo Video on Promoted Posts. Facebook began a gradual rollout of promoted posts for brand pages about a week ago and the social networking site has now posted its first demo video today, letting advertisers know what to expect from the feature.

Facebook Releases Demo Video on Promoted Posts

The video explains that a promoted post will show up as a sponsored story in a fan’s newsfeed, both on desktop and mobile, and as Facebook users interact with the post, their friends will see it as well. The video also walks users through how to promote a post, so that once the feature is available on their pages, they can get to highlighting the best of their updates straight away. Telling users to “select the price that best fits your budget and goals”, what the video doesn’t tell you is that the more you pay, the more users your post will reach.

Facebook Timeline for brands

9 Essential Facebook Marketing Resources. In our Facebook Marketing Series, Mashable offers tips, insights and a bevy of tools to enhance your marketing on the 900-million strong social network.

9 Essential Facebook Marketing Resources

We know that brands typically reach just 16% of the fan base they have worked so hard to build, but our tips for engagement and explanation of Facebook's ad suite should help you broaden your reach and increase engagement. For even more tips, follow our Facebook marketing topic. 1. Expanding Your Facebook Reach While Facebook has never officially divulged exactly how to increase reach — though it did release an ad product, Reach Generator — there are several tactics known to work. First, let’s review the EdgeRank trifecta.

Read the full story here. 2. Last year, Facebook launched a new initiative built around, of all things, verbs. Perhaps the best example of Open Graph at work is Spotify. Although the appeal for app-makers like Spotify is obvious, Open Graph represents a challenge of sorts for marketers. Read the full story here.