background preloader

MKT content, cases, ..

Facebook Twitter

8 Unique Box Subscription Services to Try in 2014. Box subscription services make you feel like it's your birthday every time you get a delivery.

8 Unique Box Subscription Services to Try in 2014

A package of items hand-selected just for you arrives right at your door, waiting for you to open it and enjoy its contents. Whether it's clothes, beauty products, snacks or crafting supplies, there seems to be a box for every interest. If you want to discover great new products delivered by customer-focused businesses, here are eight unique box subscription services you'll want to sign up for in 2014.

Blue Apron You may have dozens of bookmarks of delicious recipes saved in your browser, but how often do you really have the time to buy the ingredients and make them? Darby Smart If you love do-it-yourself crafts, you'll love Darby Smart, a service that delivers DIY projects-in-a-box, based on the latest fashion and home trends. Hammock Pack Time and budget constraints often prevent people from going on vacation as often as they'd like. Kiwi Crate Have crafty kids?

Loot Crate. Case Study « AppsGeyser Blog AppsGeyser Blog. Making an Android App from Scratch – Step 2 Thursday, February 14th, 2013 Yesterday we started out on our app making mission.

Case Study « AppsGeyser Blog AppsGeyser Blog

We took the first step on the path to our app making success mission and now is time for the fun to begin. Today we are going to look at which app template we are going to use, we will name our app, and we will create our app description. Deciding on your template AppsGeyser has a large range of different app templates to choose from, each bring their own different style to your application. When making an Android app from scratch for the first time we suggest starting with something simple to get used to using the tools, marketing and promoting your app before you build up your app network with more advanced tools.

Miracle cures

Apple. Advertising Agency & Marketing Industry News. S May 2012 Trend Briefing "(R)ETAIL (R)EVOLUTION" covers the latest consumer trends in e-commerce. The INTERNET OF CARING THINGS means connected objects that serve consumers' most important needs: physical and mental wellbeing, safety, security, oversight of loved ones, and more.

s May 2012 Trend Briefing "(R)ETAIL (R)EVOLUTION" covers the latest consumer trends in e-commerce

You're probably already familiar with the innovations that have blazed an early CARING trail. The Nest smart thermostat*, NIKE fuelband and Fitbit, for example. But now, as consumer demand and technological capacity converge, the INTERNET OF CARING THINGS will evolve in exciting new directions. Check out the examples below – divided into five categories of CARING – for a glimpse of these... * Indeed, just after we first wrote about the INTERNET OF CARING THINGS in December 2013, Google placed a USD 3.2 billion bet on it with their purchase of Nest Labs. Booksi: Old Books Reborn As iPhone Chargers. Seth Godin on standing out. Search. These 10 Companies Control Enormous Number Of Consumer Brands [GRAPHIC] It may be obvious that Corn Flakes and Frosted Flakes are both made by Kellogg's, but did you know that Hot Pockets and L'Oreal share a parent company in Nestlé?

These 10 Companies Control Enormous Number Of Consumer Brands [GRAPHIC]

A ginormous number of brands are controlled by just 10 multinationals, according to this amazing infographic from French blog Convergence Alimentaire. Now we can see just how many products are owned by Kraft, Coca-Cola, General Mills, Kellogg's, Mars, Unilever, Johnson & Johnson, P&G and Nestlé. (Disclaimer: We are not sure how up-to-date the graphic is. For example, it has not been updated to reflect P&G's sale of Pringles to Kellogg's in February.) It's not just the consumer goods industry that's become so consolidated.

CORRECTION: A previous version of this post misidentified General Mills as the parent company of Corn Flakes and Frosted Flakes. See what the 10 companies own in the infographic below: Sales & Marketing Advice. I’m going to increase my writing about sales & marketing in the near future.

Sales & Marketing Advice

I put a few posts up front that I have already covered in the Startup Series. But I will soon begin a discussion about sales methodologies. Stay tuned. Salesgids: verkooptrainingen, sales artikelen, downloads en voorbeelden voor uw verkoopproces of verkoopplan. Social Science Research Network (SSRN) Home Page. American Express Tops FI Social Media Report. Managementvaardigheden verbeteren. Business & Finance.

Top 10 business ideas & opportunities for 2012. We hope that you’ll find these concepts as inspiring as we do, and that they spark even more innovation in the year to come!

Top 10 business ideas & opportunities for 2012

1. Thermodynamic ‘stones’ help keep coffee at the right temperature We are always excited to see a dose of genuinely new product innovation, and this idea from the US struck us with the simplicity and elegance of its solution. Aiming to help keep coffee at the ideal temperature for longer, Coffee Joulies are small stone-like devices that can be immersed in hot drinks — cooling them while they’re too hot, and then heating them as they cool down.

Coffee Joulies launched as a project on Kickstarter, quickly earned its target funding goal, and they now on sale via the website. Read more about Coffee Joulies » 2. We have seen a wide range of social enterprises that offer inspiration for 2012. Read more about Inyenyeri » 3. Read more about Street Bump » 4. Dutch design firm StudioStudio has created a typeface that can be read by dyslexics more easily and with fewer errors. Marketing Management Articles, Papers, Marketing Case Studies, Notes, Tips, Strategies, Resources. Marketing Projects, Dissertation, Thesis, Marketing Case Studies, Working Papers, Examples, Tips, Research Work, Resources and Information. Marketing Projects, Dissertation, Thesis, Marketing Case Studies, Working Papers, Examples, Tips, Research Work, Resources and Information Social Presence influences consumer behavior When purchasing products, buyers are influenced by references.

Marketing Projects, Dissertation, Thesis, Marketing Case Studies, Working Papers, Examples, Tips, Research Work, Resources and Information

With their consuming behavior consumers symbolize with which groups they would like to be linked. A method to make this happen is by purchasing goods which have a superior status. The degree ... Marketing strategy for a Web Hosting Company This project aims to establish an efficient marketing strategy for a Web Hosting Company, taking into consideration the organisations strategic position. Customer loyalty in Internet banking In this project, we discuss about customer loyalty in internet banking.

Entry Mode Strategies: Foreign Subsidiary The main objective of this project was to study the entry mode strategies and the influence of culture on Foreign organizations. Effect of Desire for control on consumer attitude in online advertisements. Positioning, Repositioning, Reverse Positioning Strategies Case Studies. Case Title: Publication Year : 2010 Authors: R Bagchi Industry: Engineering, Electrical and Electronics Region:India Case Code: POS0040IRC Teaching Note: Not Available Structured Assignment: Not Available.

Positioning, Repositioning, Reverse Positioning Strategies Case Studies