PILLARs: A System I’m Using To Track My Crazy Growth Hacks. PILLARS: A System I’m Using To Track My Growth Hacks PILLARS is a system I have built for myself to track all of the crazy ideas I use to spread the word about my apps. PILLARS is a formula. I believe that every marketing effort, small or large, cash or no cash, online or a sandwich shop, could use this formula. Right now, the quick and dirty way to implement this system is to use a Excel spreadsheet.
Here is an example: This may not make sense at first, so let me break it down for you: P is for Place (or Platform) This is the Place where you are spreading the word about your product or service. I is for Idea Idea is just what it says, what is your marketing Idea for the given platform? L is for Labor I used the word Labor because this is the part where you have to roll up your sleeves. “Followed 100 people”, “Emailed 2,000 people”, “ran ads that reached 100,000 people”, “asked 20 people if they would like to try my BBQ sauce” are all examples of Labor. L is for Link A is for Audience. Ideal Customer Profile Framework. How a Tiny Startup Used Reddit to Build an Army of 1,400 Ambassadors (and How You Can Too) The April-June feature suggestion thread on the Pushbullet subreddit has 159 comments on it at this point. The February-March one had 69, and their first such thread, in January, had 78.
That’s an enviable amount of engagement for an app that’s doing well and growing, but is a long way from being a household name like other productivity apps. Pushbullet Pushbullet started as simple app for taking advantage of the rich notification functionality that came out on Android in late 2012. The Google Play Store shows it’s an app with over 500,000 installs so far, and more than 40,000 people have given it ratings, with an average score of 4.6 stars out of 5.
Pushbullet + Reddit 1,420 is the number of Pushbullet users who have joined its subreddit, /r/Pushbullet. “Every app tends to attract ambassadors and I think the people on our subreddit are ambassadors,” Oldenburg told us. “The people on our subreddit are ambassadors.” - Ryan Oldenburg, Pushbullet founder Organic Origins Not the Only Subredditors. Scraping Online Communities for your Outreach Campaigns. Online communities offer a wealth of intelligence for blog owners and business owners alike. Exploring the data within popular communities will help you to understand who the major influencers are, what content is popular and who are the key content aggregators within your niche. This is all fair and well to talk about, but is it feasible to be manually sorting through online communities to find this information out? Probably not. This is where data scraping comes in. What is Scraping and What Can it do? I’m not going to go into great detail on what data scraping actually means, but to simplify this, here’s a definition from the Wikipedia page: Data scraping is a technique in which a computer program extracts data from human-readable output coming from another program.
Let me explain this with a little example… Imagine a huge community full of individuals within your industry. Luckily for you, I’m going to show you how to do just that! Extra Reading. How We Grew OkDork 200% with These Exact SEO Tips. Step 2: Before you get granular, start building a keyword list at a high level. No need to be picky in the beginning, just list as many closely related words as you can. Example 1: If I run an online subscription for men’s shaving cream, I would start brainstorming keywords about men’s grooming tips and fashion tips, because my target customers are men who want to groom themselves and look good. Example 2: If I have a SaaS tool for email marketing, I would start brainstorming keywords about email funnels, email drip copywriting, and email conversion optimization since my target customers are marketers who are interested in using my tool to generate more revenue through email marketing.
Step 3: Use the high level list you developed and generate more specific ideas. 1. 2. Training tips for a half marathonmarathon training tips for beginnershalf marathon training tipshalf marathon training tips for beginnersboston marathon training tipstraining tips for running a marathon Example: 2. 1. 2. 3.