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5 Ways Brands Can Use Pinterest to Boost Consumer Engagement

5 Ways Brands Can Use Pinterest to Boost Consumer Engagement
On Pinterest? Follow Mashable to check out our favorite infographics, tech news, internet memes and digital culture! The surprise smash-hit social networking site of 2011 wasn’t Twitter, Tumblr or Google+. In fact, it was a site that, even today, is still an invite-only social network. The Palo Alto site Pinterest has skyrocketed into the top ten most visited social networks of the past year and continues to gain traction and popularity. The image-based platform is a simple enough concept: Users create and name Boards anything they like (Places I'd Like to Visit, Pretty Dresses, My Cookie Creations, etc.) and post relevant photos on corresponding Boards, while categorizing Boards under one of the 32 general Pinterest categories. But how can brands and companies utilize this platform to their advantage? 1. Brands and companies can connect and build buzz among their audiences by hosting various types of contests on Pinterest. 2. 3. 4. 5.

Social Media Management: Twitter & Facebook Tool - Buffer 5 Minute Guide To Scoring A Job In Social Media Hitting up a job in today’s economy isn’t exactly the easiest of tasks if you aren’t uber qualified and know your stuff. Then there is the challenge of looking in the right place as well. Just applying for jobs left and right because you need one might not be the right thing to do since you could lose valuable time matchmaking that resume of yours with what the employer expects of you. Instead, you should really start to research the right places where you will actually fit in. Try to find that niche in which you are perfectly qualified, and you’ll have the best chance of scoring the position. There are some things you can do if you are a maven in social media that could possibly earn you the position you so passionately desire. You will most likely have to put down some heavy hours for quite a long time in order to make a footprint in the social media sphere.

6 SEO Jedi Tactics to Try Before Turning to the Dark Side If you're an SEO Jedi, black hat tactics undoubtedly tempt you on a regular basis. Before giving in to the dark side, check out these SEO tips to renew your faith in the [white hat] light side of the Force! In an earlier post, SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber, I introduced six unique SEO styles (and respective lightsaber colors) for wielding the Force of magnetic content. "The Force is what gives an SEO their power. White hat SEOs are called to a higher purpose of serving up quality content that web visitors would value, while [dark side] black hat SEOs are instead focused solely on the power of search rank, leveraging any tactics necessary to achieve it. The lightsaber color symbolism is fun, yet practical, as noted by this tweet: Tired of swinging the blue light saber for one client. Perhaps you can relate? The SEO Jedi Order: A New Hope... Listen up, fellow SEOs... it's time to unite! 6 Compelling SEO Jedi Tactics for Wielding the Force 1. 2. 3. 4.

What Is A Facebook “Like” Worth For Your Business? I have recently integrated and optimized my blog with my Facebook page with a social plugin for Facebook with a “like” feature at the top right hand corner of the blog and I have already seen positive results with traffic increasing by over 60% in the last 2 months. The reality is that traffic is great but at the end of the day the real objective is to turn a dollar. Eventbrite has just unveiled a new report that measures what a Facebook “like” is worth in real hard cash after analyzing over 11 million tickets that the company sold in 2010. Eventbrite is a new digital age social commerce event ticketing company and the social business concept is very strong especially for this type of industry, because when you are going to or planning to attend an event, you are very likely to tell your friends online and offline. If you visit their site you will notice that they are encouraging not just buying the tickets but sharing them on social media channels. The 7 Key Findings General

How to Create a Viral Sweepstakes With Social Media Are you considering using a sweepstakes or contest for an upcoming social media marketing campaign? Ever wonder exactly how a social sweepstakes ties in with the idea of “viral” marketing? In this article, I’ll analyze the concepts affecting a social media “viral sweepstakes” and how marketers can and (potentially) should take advantage. What Exactly Is the Meaning of the Term Viral? Marketers use the term viral to describe media proliferation in two different contexts. On one hand, viral can describe “massive engagement;” i.e., when droves of people sign up for a particularly enticing offer. As more participants share content, brands benefit across three areas: More people become aware of an advertisement (brand recognition),More people become aware of brands engaging consumers with whom they have a connection (brand equity) andMore people respond to an advertisement (customer acquisition). As with most things in marketing, significant tradeoffs exist among the various viral approaches.

Some Key Social Media Trends To Look For In 2012 Editor’s note: Guest contributor Joseph Puopolo is an entrepreneur and start-up enthusiast, who blogs on a variety of topics including green initiatives, technology and marketing. In 2011, social media had its share of growing pains. Large brands and corporations took to social media in force to try to find footing in this expanding medium. Some brands found success, while others found peril and new PR nightmares. Amy works with people like Dana White of the UFC, Dwayne “The Rock” Johnson of acting/WWE fame and brands like Nike and Fox Sports (and now Joel Stein). Here were a few key trends Amy said we should look out for in 2012: 1. Many shows have already begun to integrate social TV, either through polling or integrating social elements within the show. 2. 2012 will be the first time that the Super Bowl will be streamed live to the world. 3. Facebook in 2012 has the potential to project its power and truly take Facebook credits into a viable currency. 4. 5.

We Can't Wait: The White House Announces Federal and Private Sector Commitments to Provide Employment Opportunities for Nearly 180,000 Youth The White House Office of the Press Secretary For Immediate Release January 05, 2012 Today, the White House announced Summer Jobs+, a new call to action for businesses, non-profits, and government to work together to provide pathways to employment for low-income and disconnected youth in the summer of 2012. “America’s young people face record unemployment, and we need to do everything we can to make sure they’ve got the opportunity to earn the skills and a work ethic that come with a job. “While young people who are currently disconnected from school or work are not contributing to our economy, we see these young people as ‘Opportunity Youth’ – because of the untapped potential they bring to the Nation. The Administration also announced its intention to launch, within 60 days, the Summer Jobs+ Bank, a one-stop search tool for youth to access postings for any participating employers seeking to reach them where they are online. Commitments Announced Include: J.B.

How to build your network on LinkedIn With Utah's unemployment rate around 6.4 percent, it is more important than ever to proactively build a network of professionals who can aid you in searching for a job. Whether you are unemployed and seeking new employment or you are happy in your current job but know you’ll want to move onward and upward down the road, LinkedIn can become one of your strongest allies. Here are some tips that will help you start to build your network and aid you in making an impact during your next job interview. First, create and complete your LinkedIn profile. Creating a LinkedIn profile is free and user-friendly. Be sure to be detailed and dedicate a minimum of two hours to creating your profile. Second, schedule regular updates for your profile to let your peers know you are involved in your business and industry. Third, connect to as many peers as possible. Fourth, join all of the groups that relate to your profession and be actively engaged in those groups. Fifth, volunteer.

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