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S May 2011 Trend Briefing covering THE F-FACTOR

S May 2011 Trend Briefing covering THE F-FACTOR
The INTERNET OF CARING THINGS means connected objects that serve consumers' most important needs: physical and mental wellbeing, safety, security, oversight of loved ones, and more. You're probably already familiar with the innovations that have blazed an early CARING trail. The Nest smart thermostat*, NIKE fuelband and Fitbit, for example. But now, as consumer demand and technological capacity converge, the INTERNET OF CARING THINGS will evolve in exciting new directions. Check out the examples below – divided into five categories of CARING – for a glimpse of these... * Indeed, just after we first wrote about the INTERNET OF CARING THINGS in December 2013, Google placed a USD 3.2 billion bet on it with their purchase of Nest Labs.

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Business Idea Center Industry Interest Profession To Stay Fit and Nimble in Slow Market, Nestle Plans to Shed Underperforming Brands brand strategy Posted by Dale Buss on October 4, 2013 10:43 AM Once, PowerBar was a pioneer of the nutrition-bar segment, a unique product that joined Silk soy milk and a handful of other far-sighted innovations as the harbingers of a whole new American better-for-you-food trend. But now the brand is merely one of hundreds, nay thousands, of energy bars and other bar formats that take an entire aisle at some US supermarkets, and so Nestle has decided PowerBar isn't pulling its weight. The Swiss food giant reportedly is looking to sell PowerBar and many other "underperforming" units in a brand house cleaning that long has been urged upon it by advisers. In many ways Nestle is a model of modern multinational brand management, having built and expanded powerful franchises in segments ranging from chocolate to water to baby food to coffee.

The Future of the Internet Economy OECD Ministerial Meeting Français OECD Ministerial Meeting: The Future of the Internet Economy "At a glance" programme Speakers Speeches News and Press Papers Preparatory Meetings Stakeholders Participation Contact us About us Shaping Policies for a Digital World Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS] A new study shows that those who are fans or followers of a brand on Facebook or Twitter, respectively, are significantly more likely to buy products and services or recommend the brand to a friend. Specifically, the study by Chadwick Martin Bailey and iModerate Research Technologies found that consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook. Moreover, they’re 79% more likely to recommend their Twitter follows to a friend, and 60% more likely to do the same on Facebook:

10 Simple Steps To Increase Your Digital Influence What if you could shortcut the time it takes to be known as a thought leader or an expert or get elected to a position of authority and power or chosen for that important job that you want so desperately. Just imagine when you wrote a book that it immediately sold in the thousands and maybe even appeared on the New York Times Best Seller list. Social media is sometimes viewed as just another way of communicating… and yes it is… but it is so much more than that if start to scratch its surface and dive in and start to leverage its power to spread your content globally and amplify the results.

Top 10 Social Networks for Entrepreneurs Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog. Looking for a job? Consider creating your own. There are a number of social resources to help you connect with other entrepreneurs and get your business ideas off the ground. Here are the top 10 social networks for entrepreneurs. Cadbury and the Color Purple: Nearly a Century of Use Couldn't Trademark It trademark wars Posted by Dale Buss on October 4, 2013 07:23 PM It isn't any easier to trademark the color purple than the color red, apparently. Several months after Louboutin's failed effort to trademark the color red broadly for shoe soles in the US, Cadbury has been knocked down by a UK court over its attempts to trademark the use of purple in its chocolate wrappers. Cadbury lost its five-year court battle to Nestle over whether Cadbury could register a distinctive shade of purple as a trademark, a specific shade—defined as Pantone 2685C—that it has used on its Dairy Milk bars and other sweets since World War I. "The mark ... lacks the required clarity, precision, self-containment, durability and objectivity to qualify for registration," one of the judges in the case said, according to The Guardian.

2020 Shaping Ideas Welcome to Thinking Ahead. We’ve brought together the best in tomorrow’s technology, the latest research into what consumers all around the world want, and leading experts’ insights into the future of the Networked Society. Ericsson ConsumerLab Is Facebook Getting Bigger Than Google? [STATS] According to the analysts at Hitwise, social networks in general are more popular than search engines in some parts of the world. In fact, networks such as Facebook have been pushing hard against the biggest names in web search, including Google, for several months now. As Hitwise reported recently, Facebook's overall web traffic pulled ahead of Google's for the first time in the U.S. in March of this year. Now, we've learned that in the UK, people are visiting social networks more than they're visiting search engines. Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits.

How Technology is Changing Marketing November 26 2012 223 Flares Twitter 170 Facebook 17 Google+ 11 LinkedIn 24 inShare24 Buffer 1 223 Shares × Public relations and marketing are no longer about Media Advisories and Press Releases. Yes, it’s still a large part of what communicators do (no matter what you call that news release). But marketing today is more about keeping up with the times.

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