What Brands Need to Know to Successfully Market Feminism in the #MeToo Era In March, American Eagle’s lingerie chain Aerie made a major statement. The store released a one-piece black bathing suit with the word “Survivor” stamped across the front. Modeling the swimsuit was gold medal winning gymnast Aly Raisman, who had recently opened up about being sexually abused by a USA Gymnastics doctor for years. To take such a powerful stance on the importance of women’s rights and the need to listen to women’s stories could have easily backfired. Why should Aerie—or any brand, really—be a part of telling this story? But in this case, experts agreed that Aerie had the authority to take a position and did it in just the right way—finding an authentic voice in Raisman and continuing the retailer’s longstanding commitment to championing women for who they are and how they look, sans Photoshop.
Who is Gen Z? How teens are consuming content Defined loosely as the generation born approximately between 1996-2011, Generation Z is 25% of the world's population and is poised to surpass other generations in terms of buying power in the near future. Awesomeness, a multi-platform media company, has analyzed the habits of millennials' younger siblings, Generation Z, in a partnership with research firm Trendera. According to Awesomeness, who is creating content slates and branded content for these young people, the generation can be explained using words such as stressed, global, guarded, fluid identity, rule breakers, niche and tech-natives, among others. All of that makes sense, as Gen Z is the world's first generation of truly digital natives. They were born and have grown up with high-speed internet, smartphones, social media and access to news.
How Much Do Brits Spend On Health & Fitness? Reading Time: 5 minutes From protein shakes and supplements, to gym memberships and clothing, the amount people spend of their health and fitness can quickly add up! In a survey conducted by Myprotein, 2,800 respondents from the UK and Ireland aged 18 to 65, shared how much they are prepared to spend when it comes to a healthy lifestyle. Top stats: The average person spends £124 per month on health and fitness (£94,658 in an average lifetime).People spend the most on supplementation (e.g. protein shakes) at ~£39.63 a month. Highest spending cities include Aberdeen, Dublin and Cambridge whilst Derby prove to be the cheapest.
Kylie Cosmetics Fails to Satisfy Millennial Customers, According to TABS Analytics Brand Tracker SHELTON, Conn., March 13, 2018 /PRNewswire-PRWeb/ -- TABS Analytics today released survey results that show the Kylie Cosmetics™ by Kyle Jenner brand is failing to resonate among millennial customers in the US, ranking low on "brand favorability" and "product trial" among 33 cosmetics brands being measured in the firm's recent syndicated Cosmetics Tracker Survey. The brand list contained a mix of brands carried in mass market (e.g. Maybelline, Revlon) and specialty channels (BECCA, Estee Lauder, Kylie Cosmetics.)
Purchasing Journey for Fashion - UK - June 2019 - Market Research Report This report investigates the process of researching and buying fashion products in the UK, with a focus on the consumer journey to the purchase, both online and offline. It examines the channels that UK consumers prefer to use at each stage of the fashion purchasing process, including how different channels are linked. For the purpose of this report and unless otherwise indicated, Mintel defines fashion as the following three categories – clothing (including womenswear, menswear, childrenswear and underwear), footwear and accessories. The market size for this report includes all consumer spending on men’s, women’s and children’s clothing, footwear and accessories (including underwear but excluding jewellery and watches) through all retail outlets.
Victoria's Secret has a plan to upgrade its image for younger women Victoria's Secret is trying to attract younger women and win back former customers by focusing on core categories, such as apparel and lingerie. Jan Singer, CEO of Victoria's Secret Lingerie said the company is "aggressively" seeking out new and younger customers by way of new products and a better understanding of the client. "It's not a one size fits all," Singer said on Thursday's conference call. "She's in our store. Facetune App Makes Your Face Better for Instagram - Web Design, Online Advertising and Mobile Marketing Agency in Columbus, Ga Well, it does more than that. While most of us are comfortable with our faces the way they are, some people are notorious for taking 35 pictures before the light hits just right and the angle is perfect. And with the reduction of filters on Instagram, we are finding it harder and harder to tweak these delicate moments of our lives. What if I told you that you only had to take one shot and make it your best Instagram selfie ever? Today, I ran across a cool app and I just thought I would share.
Wellness: just expensive hype, or worth the cost? Exhausted from working 15-hour days running her own marketing agency in London, Jo Miller’s evenings would consist of a cocktail of takeaways, Ubers and impulse purchases. “I’d end up spending £100 at Waitrose, grabbing a takeaway or going out for dinner as I didn’t have the energy to cook. At the train station I’d feel the need to buy something, so I’d end up spending loads at Oliver Bonas. It was all instant gratification.” Kris Jenner brags about Life Of Kylie ratings on Instagram Kylie Jenner's reality series The Life Of Kylie launched earlier this month to lukewarm reviews. But Kardashian family matriarch Kris Jenner was only singing her praise for the E! reality series Friday, taking to Instagram to compliment her idea of network success. The 61-year-old entertainment mogul posted a screenshot of an email from Life Of Kylie producers, captioning the grab 'Now THIS is the kind of email I love to read from our network on a Friday afternoon!!!!!!!' Always look on the bright side! Although Kylie Jenner's reality series The Life Of Kylie launched earlier this month to lukewarm reviews and ratings, matriarch Kris Jenner was only singing her praise for the E!