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Tips for Marketing and Selling Online

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9 Tools to Improve Your Instagram Marketing. Instagram can be an incredibly powerful platform for marketers.

9 Tools to Improve Your Instagram Marketing

With nearly 28 percent of the U.S. population now using it, there is no better platform for marketers who want to promote visual content. While the app alone may be enough to get you started, using the right tools can really ramp up your results. For those who want to take their Instagram marketing to the next level, consider the following: 1. Piqora Ever wonder which images are most effective with your audience or which hashtags you should be using to get the maximum visibility for your images?

Related: 5 Ways to Make Your Instagram Photos Stand Out 2. This is another graphic app that’s easier than easy to use. 3. Repost lets you easily repost photos on Instagram while giving credit to the original poster. 4. Owned by Piqora (see above), Tapshop lets you turn your Instagram into an online shopping portal. 7 Tips for Naming Your Business. Entrepreneurs fret over packaging and a host of other details as they get started, and then leave one of the most important aspects as an afterthought.

7 Tips for Naming Your Business

The sad truth is that the right name can sometimes make all the difference when it comes to propelling a business to success, rather than just slogging on. Consider this: Would you like "Patagonian toothfish" on your plate tonight for dinner? Hmm… not so much? Ok what about "Chilean Sea Bass? " That's much better, right? Names are quite powerful. Here are seven things I consider when determining a business-related name: A Beginner’s Guide to Keeping Up With the Holiday Rush. Long-time Etsy seller Ryan McAbery of littleputbooks is living proof that for many creatives, entrepreneurship and innovation are simply a way of life.

A Beginner’s Guide to Keeping Up With the Holiday Rush

Based out of Portland, Oregon, Ryan has been selling on the site since 2006 and was one of the first to be featured on Etsy’s Quit Your Day Job series. She has since launched a brick and mortar space, Hillsdale Art Supply, and an additional supplies shop on Etsy. The main difference she’s experienced since developing her business offline? “Having a physical retail space means I can’t go to work in my pajamas — no matter how tired I am.” We invited the infamous Ryan *girl* to stop by the Seller Handbook for an update of her 2007 tips for surviving the holiday rush. 1.Plan Ahead My biggest piece of current (and unchanging) advice is to be well-organized in advance. 5 Ways to Translate In-Person Events Into Online Sales. It’s here and it’s happening — the hustle and bustle of the holidays is undoubtedly upon us.

5 Ways to Translate In-Person Events Into Online Sales

Whether you’re gearing up for your first in-person event this season or your 50th, there’s always something to learn from seeing shoppers interact with your products firsthand. The insights you collect from craft fairs or markets and various events can help you increase your sales long after you’ve folded up your table and headed home. If you’re new to the realm of in-person sales, get started with What to Bring to a Craft Fair. Once you’ve got the basics down, take your show strategies to the next level by leveraging the tips below. Read on to learn more about how to improve your show sales and foster online traffic that continues after the event is over. 1.

At a show, your display booth is a part of your product. Pro tip: Don’t wait until the day of the event to see what your booth really looks like. 2. Pro tip: Reconsider flipping that Vacation Mode switch. 3. Branded Packaging Basics. If your ultimate goal is to transition from occasional sales to full-time online retailer-ship, you’re probably considering what steps to take to get your business to the next level.

Branded Packaging Basics

Building a reputation far and wide often starts with basic branding strategies; labels, packaging and order fulfillment all play a role in creating a shopping experience your customers will just have to tell their friends about. 10 Holiday Marketing Tips for Etsy Sellers. Are you making a to-do list, checking it twice and eager to find out the be-all, end-all marketing tips to rack up a sleigh-full of sales?

10 Holiday Marketing Tips for Etsy Sellers

While there are definitely do’s and don’ts, there’s no one-size-fits-all approach to marketing. Instead, every Etsy seller embarks on their own journey — developing specialized plans that match their brands and needs. We checked in with full-time sellers who’ve been around the Etsy holiday block to compile the following 10 tips. While their marketing moves differ as much as their respective brands, they share three core sentiments: start planning yesterday, create a sustainable marketing plan that works for you, and enjoy yourself as much as possible. 1.

Who are you trying to reach this holiday season? Once you have a clear understanding of your most-likely customer, include a sentence or two that describes this ideal demographic and personality traits in your item listings. 2.