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Adidas takes over from Reebok as US ice hockey sponsor - BBC News Image copyright AP The US National Hockey League has named Adidas as its sponsor to provide kits for the league's teams. The seven-year deal gives Adidas exclusive rights to produce kits for players along with licensed fan gear. It will also mean Adidas provides uniforms for the 2016 World Cup of Hockey. Microsoft HoloLens augmented reality headset lets doctors get under patient’s skin Microsoft still hasn't confirmed when it will launch its HoloLens headset but its latest video has revealed more about how it works. Medical students are using the augmented reality headset to learn more about human anatomy, from looking at specific types of fractures to examining the intricacies of the heart. It is just one of the many ways in which the tech firm believes the device will revolutionise teaching, as well as gaming and entertainment in the home. Scroll down for video Medical students at Case Western Reserve University are using Microsoft's HoloLens augmented reality headset to learn more about human anatomy, from looking at specific types of fractures to examining the intricacies of the heart and seeing the muscular and vascular systems in 3D (animated)

Boom or hype? The truth about menswear The fashion industry loves to talk about a menswear boom but how much do the big brands actually sell? ©Getty Models at the Bottega Veneta menswear show in Milan last year (Getty) t’s a simple question: how important is menswear to the main fashion labels? It seems timely, too, since this weekend sees the beginning of the menswear collections for spring/summer 2015. Ideally, the show experience is supposed to be intoxicating, creating a happy stupor that luxury conglomerates hope will make male consumers buy yet more stuff.

Westfield reveals "How We Shop Now" - News : Retail (#626167) Retail mall giant Westfield spoke to over 13,000 people across the UK and USA to get a picture of how people shop today for its new report "How We Shop Now: What’s Next?" Its research revealed five key future trends, showing how consumers shop now and how retailers can take advantage of this. The trends are: *Pay as you go retail: As Uber and Airbnb have made people more appreciative of the "sharing economy," they are looking for retailers to get involved in it.

Patternity Research Pattern inspiration + curation Seeing pattern everywhere — from the mundane to the magnificent adidas Group - HomeCourt – adidas introduces new retail concept in the world’s largest adidas Brand Centre in Beijing Herzogenaurach/Beijing, 24 February 2014 – Today, adidas announced details about the expansion of its own-retail activities. Its new global retail concept HomeCourt is premiering in its world’s largest store, the adidas Brand Centre in Beijing/China. HomeCourt celebrates adidas’ proud authentic sports heritage and provides the consumer with a unique and interactive retail experience. The new concept will be implemented in 25 stores globally over the course of 2014. “Our new retail concept HomeCourt offers a consumer experience unlike any that adidas fans have enjoyed before.

Inductive Approach - Research Methodology Inductive approach starts with the observations and theories are formulated towards the end of the research and as a result of observations (Goddard and Melville, 2004). Inductive research “involves the search for pattern from observation and the development of explanations – theories – for those patterns through series of hypotheses” (Bernard, 2011, p.7). In other words, no theories would apply in inductive studies at the beginning of the research and the researcher is free in terms of altering the direction for the study after the research process had commenced. Neuman (2003, p.51) affirms inductive research to begin with detailed observations of the world, which moves towards more abstract generalisations and ideas. In other words, when following inductive approach, beginning with a topic, a researcher tends to develop empirical generalisations and identify preliminary relationships as he progresses through his research. Inductive reasoning is based on learning from experience.

Mobile Statistics - Exclusive: The best mobile customer is a man on an iPad When it comes to mobile average order value, tablets beat smartphones, Apple tops Android, and men spend more than women, according to the Internet Retailer-exclusive, 5,500-retailer Shopgate Mobile Commerce Index. The average order value for a consumer using a tablet to shop is $132, 37.5% higher than the average order value for a consumer using a smartphone to shop, $96, according to the monthly Shopgate Mobile Commerce Index. The average order value for shoppers using Apple Inc. iOS mobile devices (iPhone, iPad, iPad Mini, iPod Touch) is $115, 15% greater than the average order value for shoppers using mobile devices running Google Inc.’s Android, $100, the Shopgate index finds. And the average order value for men shopping on mobile devices is $120, 25% higher than $96 for women. Thus, the most valuable shopper in mobile commerce is a man using an iPad, according to the Shopgate Mobile Commerce Index.

Fashion: New sensations We’re between seasons (in the fashion world at least), so invest in long-term trends that will offer up plenty of mileage. Gender fluidity, the "Me Decade" of the 70s (amplified through Gucci's re-invented estate-inspired collections) and athleisure were the strongest talking points for fashion in 2015, eventually finding their way to mainstream retailers. But what can we look forward to wearing in 2016? The fashion stories from last year show no sign of slowing down as pre-autumn and recent menswear collections have signalled.

lime green colour 800 × 800 - 480 × 480 - 396 × 290 - 650 × 650 - 2048 × 2048 - Adidas RFID store Adidas stores have been really driving digital innovation into the store experience. NEO stores in European cities like Frankfurt, Nuremberg and Helsinki are demonstrating the innovations described below: RFID changing room Customers that take product into the changing room are greeted with a mirrored display which provides more information about the products they have taken into the store as well as give the customers some ideas of outfits to combine. RFID Point of sale & Security scannersAll products have RFID tags on them which, when placed on the counter, the till is able to scan immediately without any manual intervention. Once transaction is complete, these products can then be marked as paid for using the read/write functionality on the 2nd generation RFID tag. Products that are not marked as paid that leave the shop, will activate the alarm.

3D Technology Demo Studio Extraordinary Technology As the UK’s leading independent consultants and resellers of 3D technology, our Demo Studio showcases the latest tools and tech from some of the most innovative companies on the planet – such as 3D Systems, NaturalPoint, zSpace, Ascension, Artec, Oculus VR, Polhemus, RealFiction, Alioscopy, Dimenco, Planar. Extraordinary Experiences We’ve worked with clients from a range of industries including: property, healthcare, oil and gas, automotive, architecture, fashion and retail, producing ground-breaking creative installations including our:

All sewn up - UK menswear market grows 18% in the last 5 years Ahead of LC:M (London Collections: Men) latest research from Mintel finds British men really are dedicated followers of fashion, as the UK menswear market grew by an impressive 18% between 2008 and 2013 to reach £12.9 billion in 2013. During 2013, as many as 91% of all British men bought clothes. And it seems that menswear is moving out from the shadow of womenswear as the men’s clothing market has outperformed women’s clothing in the past year, growing by almost 5% (4.8%) between 2012 and 2013, compared with 4.6% for womenswear.