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Interactive visual merchandising

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Interactive Window Shopping - Touchscreen storefronts make 24/7 shopping easily feasible. Heineken Ignite Innovation. How to Attract Customers using Store Window Audio. A Proven Way to Attract Customers Attention and Improve Your Retail Marketing Effectiveness: with Sound All shop owners need to consider new ideas to attract customers. You put a lot of effort into your visual merchandising displays in your store windows. But that effort and expense is wasted if people walk past without even glancing at your window display. Consider using high quality sound provided by Feonic Whispering Window® to attract customers. And once you have peoples attention, appeal to multiple senses with an exciting audio visual experience.

‘Department Store sales increase of over 40%’ – Measure the Difference A third party consultant, UK-based Retail Marketing Services, videoed a window using the Whispering Windows system. Retail Marketing Services Research – watch the heads turning Attracting Customers into your store or shop using Whispering Window Benefits of Sensory Marketing. Feonic Invisible Speaker audio drives are an improvement over traditional box speakers, which are: Penguin-Guided Navigation Apps - The 'Follow the Penguin' App Guides People to the Sunshine Aquarium. A Face in the Crowd: Say goodbye to anonymity - 60 Minutes Videos. Nike's Kinect-Powered Window Displays Are Watching You. Window displays seem like one of those mediums destined to fade away: they’re too static, too flat, and reach too few people in the grand scheme of impressions. But certain situations--the Olympics, for example--still warrant pulling out all the stops. To entice the millions of tourists streaming by their central London store last summer, the high-end British retailer Selfridges enlisted the help of Nike and …,staat, a Dutch creative agency with an abiding love of punctuation.

Nike invited agency to design a series of window displays highlighting their newest products, and …,staat pitched a mixture of kinetic sculptures and interactive displays. “We are convinced that if you want to reach a digital and savvy target audience through a meaningful experience, you should also connect online and offline,” explains …,staat’s Martijn Lambada over email. Others are more reactive. Lacoste 80th anniversary window display for New York Fashion Week. Feonic creates interactive Whispering Window at John Lewis | AV Magazine | Pro AV news, analysis and comment from Europe’s leading Audio Visual title | AV Magazine. Interactive window display at John Lewis John Lewis has launched an interactive window display at its flagship Oxford Street store and its Peter Jones store on Sloane Square, designed to support a state-of-the-art campaign that promotes the retailer as the place to experience the latest Smart TV technology.

The idea of the ‘BEAUTIFUL – On or Off’ campaign is to entertain shoppers and commuters with what they describe as ‘an augmented reality experience’, which has been audio-enabled using Feonic’s Whispering Window invisible speakers. The window displays have been created to showcase the innovation of Smart TVs, including the latest voice and gesture control technology. From now until 7 May, people passing by the stores will be able to use the technology first-hand, and by integrating the Whispering Window technology, sound will be projected through the windows so everyone can hear what is being played through the Smart TVs.

‘BEAUTIFUL on or off’ Augmented Reality Window Display at John Lewis | Best Window Displays. Store: John Lewis Brand: Samsung Location: London Dresser: TRO Group John Lewis’ flagship stores in central London will be transformed into an interactive cinematic experience where anyone who walks past can experience the beauty of the latest Smart TVs for themselves. This tactical piece of external retail activity will be supporting a wider campaign that has just been launched by John Lewis to promote the retailer as the place to experience the latest Smart TVs first under the campaign message ‘BEAUTIFUL– On or Off’, which was created by the communications agency adam&eveDDB. Experiential marketing agency TRO Group was hired to devise the creative for this stunning piece of retailtainment the campaign which will run for a month from April 12th.

Shoppers and commuters near the Oxford Street and Sloane Square stores will be entertained with an augmented reality experience that distorts reality through live computer generated content into the real world via a video screen. Adidas-virtual-football-wall. Nike Selfridges by ...,staat. Nike installs Kinect-powered interactive window displays. Nike installs Kinect-powered interactive window displays Nike-powered innovation Advertising Nike’s Flyknit Racer, Nike+ Fuelband, Lunarglide, Reflective Sportswear and the new Pinnacle clothing line, Dutch creative agency …,staat designed and built various interactive window displays for the company’s London store, using Kinect to track people passing by, matching the pace, height, and other interesting features of passerby.

Not only are all of the displays interactive, highlighting strengths of each collection, several interact socially, for example, a window display where people outside of the store jump as high as they can, emulating a basketball dunk, and results are ranked in the public gallery which is also viewable online. Interactivity fueled by Kinect is popping up in window displays across the world, and while not always as playful as Nike’s window displays, many are eye catching.

Related Article “Seller remains” – Death b... (Business Marketing) Marketing can be tough. Nike interactive window display creator. Cannes: DDB & Tribal win 4 Lions Yesterday Amsterdam was able to harvest 7 more Lions in the categories Design and Cyber. Four of them went to DDB & Tribal. In design …, Staat won Gold with their very impressive Nike interactive window displays at Selfridges – casefilm here. DDB & Tribal won two Lions for Heineken; Silver for Ignite (interactive Heineken bottle) and Bronze for Your Future Bottle - Crowdsourcing packaging design meets a talent show. Life is an amazing journey to nowhere That’s quite a philosophical phrase agency …, Staat came up with for Italian denim brand Meltin’ Pot. ADCN annual 2010; made with craftsmanship We are a bit late with this post, but only last Friday did we receive a copy of the ADCN (Art Directors Club Netherlands) book 2010. MTV Shorts MTV has a rich tradition of showing creative short bumpers that brand the channel with an edgy tone of voice.

Nike interactive window, LONDON. Ter Schegget leads OgilvyOne China Ogilvy & Mather has appointed Jacco ter Schegget, as the new President of OgilvyOne China. Ter Schegget, the former President of Tribal Worldwide, Europe and co-CEO of DDB & Tribal Amsterdam, will be relocating to Shanghai this April. Ter Schegget, who will lead 500 employees and also be spending a significant amount of time in Beijing, is hired to bring Ogilvy One strategic direction, growth and development of the the OgilvyOne brand. Shenan Chuang, Group CEO of Ogilvy & Mather Greater China, says the network hired Ter Schegget for his change management skills.

Dutch Kiss This film, very much on topic now that Valentine’s Day coincides with the Olympic Games in Sochi, explains it well enough – and with a nice catchy pace. Baylis joins Iris London Former Tribal DDB Amsterdam ECD Chris Baylis joins Iris Worldwide. Media Monks wins 17 Lovie Awards Production agency MediaMonks won the majority of Dutch prizes at the Lovie Awards; 17.

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