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Whistles launches menswear collection. The inaugural collection is being rolled out in 24 shopsIncludes sophisticated separates but also a few susrprise statement piecesRyan Gosling and Ben Whishsaw amongst celebrity inspirations for collection By Naomi Greenaway Published: 16:00 GMT, 1 September 2014 | Updated: 16:00 GMT, 1 September 2014 It's long been the sophisticated woman's go-to fashion brand and this week Whistles is finally dipping a toe into the menswear market.

Whistles launches menswear collection

The high street giant is rolling out its new men's collection in 24 shops round the country. But Whistles' first foray into male territory isn't all understated sophistication as one might expect. Amongst the clean-cut lines and smart separates are a few surprising numbers - most notably this £235 crew-neck sweater in fuchsia pink. This pink fluffy jumper (left) and bright blue stripey number (right) are amongst the more surprising elements of the new Whistles menswear collection She also added that it's all about 'looking cool, without looking like an a***hole.'

Celebrities wearing Whistles. Whistles Unveils Its Best Accessories Collaboration Yet. MOXHAM X Whistles Necklace London designer Madeleine Moxham has teamed up with Whistles to create the perfect range of accessories.

Whistles Unveils Its Best Accessories Collaboration Yet

Fusing MOXHAM'S clean aesthetic with Whistles' signature style, the pieces exude Scandi cool, despite being born and bred in London. Clean, minimalist and fresh the combination of metal, leather and woven fabrics make these pieces versatile for both night and day. Ranging from geometric cuffs to cut out necklaces, these accesories will bring a touch of the catwalk to your high street wardrobe. So who is MOXHAM? Spoilt for choice? The collection ranges from £35 for a leather clip to £125 for a necklace and can be bought directly at Whistles online from October 26th. By Libby Page / @pagelibby. Whistles goes eco-chic in collaboration with Ciel. Rejuvenated high street chain, Whistles launches its first eco collection with sustainable label, Ciel.

Whistles goes eco-chic in collaboration with Ciel

BY Hilary Alexander | 20 June 2011. Whistles and Trekstock’s Designer Charity Collaboration. Markus Lupfer Whistles Collection Launches - Pictures. Menu View main navigation News View all News gallery.

Markus Lupfer Whistles Collection Launches - Pictures

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Please turn it on so that you can experience the full capabilities of this site. </p></div> X Whistles - Limited Editions - Shop – Stutterheim Raincoats. MEN'S LOOK BOOK SS16. Inspiration, Ways To Wear, Whistles Women. <div class="browser-compatibility-alert"><p class="browser-error">Your browser's Javascript functionality is turned off.

Inspiration, Ways To Wear, Whistles Women

Please turn it on so that you can experience the full capabilities of this site. </p></div> Journal, Culture, Style, News & Features. Women: New Portraits by Annie Leibovitz Taking our inspiration from Serena Morton Gallery’s ‘Disco’ exhibition of Bill Bernstein’s photography, our NYE playlist features tracks by everyone from Gloria Gaynor to braided lothario Rick James.

Journal, Culture, Style, News & Features

Hollywood’s leading lady Jennifer Lawrence stars in this David O Russell film, a true-life story of can-do spirit, honesty, and mops. Now open at the Barbican, ‘The World of Charles and Ray Eames’ celebrates two of America’s most influential designers, whose infectious creativity and enthusiasm produced everything from modern architecture to leg splints for the military.

Look book, Campaign. Whistles men (@whistlesmen) Whistles (@thisiswhistles) Whistles (@thisiswhistles) Whistles. Shepherdson unveils vision for Whistles. Sources who have seen Shepherdson’s first collection for the womenswear retailer, which she bought in January from Mosaic Fashions, told Drapers she had instigated a seismic shift at the business.

Shepherdson unveils vision for Whistles

They added that she was targeting a younger consumer and had produced a collection with similar handwriting to See by Chloé, 3.1 Phillip Lim, Vanessa Bruno and Reiss.Shepherdson’s range will debut in Whistles’ stores in September. One concession partner told Drapers it was a “brave collection” and that Shepherdson had abandoned Whistles’ signature boho styling for 35-plus women in favour of shorter hemlines and more contemporary minimal styling. Knitwear, previously one of Whistles’ strengths, has also been dramatically scaled back. However, concessionaires have embraced the new look.

Another concession partner said: “Key strengths in the collection are the dresses and the great fabrics, and there was also a lovely vintage print.” 9 Things we Learned from Whistles CEO Jane Shepherdson. As part of our Fashion Means Business blog series in celebration of the launch of our Fashion Business School, we asked CEO of Whistles Jane Shepherdson CBE to give us some of her wisdom to help all you LCF students on your way to fashion business greatness!

9 Things we Learned from Whistles CEO Jane Shepherdson

And she definitely didn’t disappoint, here are 9 things we learned… 1. The UK does fashion brilliantly “I’ve spent my entire life basically taking the creativity and talent of our British design and turning it into something commercial. Fashion is a huge industry and one of the great things about it is that it’s something we, in the UK, are really really good at! 2. “Without a strong creative vision your brand will just float around on the winds of trend, it will be inconsistent, your customers won’t trust you and will end up becoming dependent on price.” 3. “You need to be able to create differential, you need to be able to create something that’s different to everything else out there and you need to be able to deliver it. 4. 5.

Jane Shepherdson, Chief Executive Officer, Whistles. LONDON, United Kingdom — Perhaps it’s not surprising that, in her spare time, Jane Shepherdson does flying trapeze in Hoxton, smack in the heart of achingly hip East London.

Jane Shepherdson, Chief Executive Officer, Whistles

Right from her earliest days in the fashion industry, Shepherdson has been known for taking risks and having her finger on the pulse of what’s cool. After getting her start as an assistant buyer at Topshop, back in 1984, Shepherdson spent twenty years working her way up the ladder to become Topshop’s brand director, effectively overseeing the retail, product, finance, HR and property departments of a company that, under her leadership, was transformed into a globally recognised brand, emblematic of the dynamic nature of British high street fashion. But in 2006, one week after Topshop boss Sir Phillip Green announced a now-defunct fashion collaboration with Kate Moss, Shepherdson abruptly resigned.

Shepherdson’s next move was closely watched. BoF: Let’s start with the results. JS: The results are good. BoF: Really? Whistles conquers the 'middle market' of British womenswear. While Marks & Spencer announced a 6.8% drop of general sales last month, another corner of the British high street has been quietly flourishing. Whistles, the clothing brand set up by Lucille Lewin in the 1980s, announced this week that it had bought back the majority of its shares from the Icelandic government, a move which has underlined its growing strength. Whistles, which has been independent since parting ways with the retail group Mosaic in 2008, has gone from strength to strength despite a tough economic climate.

Sales were up 13% in 2011 and there was "consistent double digit like for like sales growth," this year, according to a company statement. How Whistles Reemerged as One of the Most Exciting Contemporary Brands in Fashion. 2008 was not an easy year for many in the fashion industry -- least of all, perhaps, for Jane Shepherdson. The former Topshop brand director, once described as "the most powerful woman on the high street," had just become chief executive of (and a substantial investor in) a fading British brand called Whistles. Days before the brand was scheduled to unveil its relaunch, Lehman Brothers collapsed.

"It was terrible," Shepherdson recalls. "The whole year was just really, really stressful -- I lost about a stone. " It's clear that things are not so terrible for Shepherdson now. To say that it's a busy time at Whistles is an understatement. Working for Whistles. Jane Shepherdson. Chief Executive at Whistles, Jane Shepherdson is the figurehead of our brand. Originally from Bristol, she studied in London and worked as Brand Director at Topshop. With an uncanny ability to know what women want to wear, she has been working her magic at Whistles since 2008. Here, we find out a bit more about her world.

Can you describe what you do at Whistles? The most important part of my role is to establish the direction, the aesthetic, and what the brand stands for. What would you say the Whistles aesthetic is, then? Is that quite a modern way of dressing? Our responsibility. WHISTLES. Whistles is a contemporary fashion brand, based in London. Led by inspiring CEO Jane Shepherdson, Whistles encapsulates an intelligent sense of design with timeless and luxurious pieces. Collections are modern and laid back with an attention to detail and quality.