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Look book, Campaign. Whistles Report - Within the second half of my first year at University we were set a brief that continued with theme of the United States and the United Kingdom UK brand opening retail store in US market place You must produce a 3,000 word report on the following topic: Moving one of the following UK retail brands into the American market: 1) size?

Whistles Report -

2) Whistles 3) Accessorize 4) Thorntons 5) Duffer of St.George As part of the launch you must include a collaboration. This may be with an artist, musician, celebrity, designer, etc. Your report should include the following sections: PEST analysis, focusing particularly on the social element. SWOT analysis of your chosen brand and one of a close competitor. Consider the cultural differences that may need to be addressed by the brand/retailer to ensure a successful launch. Consumer segmentation: identify your target consumer, including pen portrait and visuals. Ideas for flagship store environment. They must be produced on Photoshop: Whistles goes eco-chic in collaboration with Ciel. Rejuvenated high street chain, Whistles launches its first eco collection with sustainable label, Ciel.

Whistles goes eco-chic in collaboration with Ciel

BY Hilary Alexander | 20 June 2011 A model wears silk dress, £150, Ciel for Store List. <div class="browser-compatibility-alert"><p class="browser-error">Your browser's Javascript functionality is turned off.

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Please turn it on so that you can experience the full capabilities of this site. </p></div> Store list London Wider UK. WHISTLES. Whistles is a contemporary fashion brand, based in London.


Led by inspiring CEO Jane Shepherdson, Whistles encapsulates an intelligent sense of design with timeless and luxurious pieces. Collections are modern and laid back with an attention to detail and quality. Since its relaunch in 2008, Whistles has become a wardrobe staple for fashion editors and industry leaders, characterised by its contemporary and effortless style. "Jane has reinvented this brand… into a sleek directional force to be reckoned with. " The Observer In September 2014, Whistles launched its hotly anticipated debut men’s collection.

Fashion & Designer Clothing. Drapers Retailers: Retailers in the fashion industry. Whistles conquers the 'middle market' of British womenswear. While Marks & Spencer announced a 6.8% drop of general sales last month, another corner of the British high street has been quietly flourishing.

Whistles conquers the 'middle market' of British womenswear

Whistles, the clothing brand set up by Lucille Lewin in the 1980s, announced this week that it had bought back the majority of its shares from the Icelandic government, a move which has underlined its growing strength. Whistles, which has been independent since parting ways with the retail group Mosaic in 2008, has gone from strength to strength despite a tough economic climate. Sales were up 13% in 2011 and there was "consistent double digit like for like sales growth," this year, according to a company statement. Whistles is also the bestselling premium high street brand on Asos, the online retailer.

It had been part-owned by the Icelandic government since the banking crises of 2008, when shares owned by the collapsed bank Glitnir were transferred to its ownership. Since then, the clothes have gradually gained a recognisable slickness. Whistles.

Catwalk Inspiration

Collaborations. S/S Skirts. CEO. Whistles Social Media. Comp Shops.