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Whistles and Brand Values on Behance. Aitor Throup’s New Object Research. Like the elephant, it seems Aitor Throup has been carrying his baby for the longest recorded time on earth.

Aitor Throup’s New Object Research

It has been 7 years since he graduated from the Royal College of Art to which he has spent incubating the concept behind his first ready-to-wear collection, ‘New Object Research’, finally launched globally earlier this month. Yet working in such a fast paced industry it begs the question: who would deliberately starve themselves of the end product for so long where other designers would barter with their own body parts if they could to win back an extra hour from the clock? It certainly draws my nose towards what happens behind the scenes of Throup’s unique and mysteriously long approach, when all around other freshly graduated designers every season are groping at survival.

To them, this is 14 collections he is behind on. Armed with my glasses on and a quizzical eyebrow raised, I take a look. NEW OBJECT RESEARCH '13 CATALOGUE. High-concept outlet from H&M influenced by fashion bloggers. H&M, the world's second largest fashion chain, opens its latest retail venture in London on Friday.

High-concept outlet from H&M influenced by fashion bloggers

The store, called & Other Stories, is intended to be a premium brand premised on an female attitude to shopping influenced by social media and blogging. The 1,200 square metre store on Regent Street is neither a conventional H&M store, of which there are 2,800 in 43 countries, nor one of its more grown-up design-led fashion stores, called COS, which launched in the UK in 2007. Studio Visit: Endrime Denim - WGSN/INSIDER.

Arlier this week the Stylesight Denim team headed over to the design studio of Mohsin Sajid’s Endrime to take a close look at the newly launched label.

Studio Visit: Endrime Denim - WGSN/INSIDER

Located in the neighbouring Whitechapel district in East London, we were given a guided tour through Mohsin’s extensive vintage collections and design archive. ENDRIME® AW13 – DEBUT from ENDRIME on Vimeo. Earlier this year we introduced you to the new upcoming British denim brand Endrime. The label is currently in its first season (with the next two seasons already mapped out) but today sees the official launch of Endrime website and live webstore. As a trained designer, Mohsin’s vision of ergonomic tailoring, pattern cutting and modern construction lay at the heart of Endrime. 3 Ways to Save a Picture from Instagram. @trijack. Samuel Trotman (@samutaro) Patagonia's new denim line is changing things for the better.

F you’re a regular reader of the WGSN denim blog you’ll no doubt have read our recent articles on sustainability in denim.

Patagonia's new denim line is changing things for the better

From Kingpins Founder Andrew Olah’s in-depth discussion on the need for change in denim manufacturing to the inspiring story behind Nudie Jeans eco-ethics, these articles have helped to increase awareness and educate our readers on this crucial issue. While many denim brands are dipping their toes into sustainable lines, there are very few who are making conscious efforts to improve and change the way we, as consumers, think about buying our jeans and the impact our purchases have on social and environmental areas. Denim production typically involves the use of dangerous chemicals to grow conventional cotton and creates millions of gallons of wastewater in the dyeing process. Print and Pattern. Graffiti Florals…Torstrasse, Berlin Resi, who works at the Y-3 shop on Torstrasse, in a top by Andrea Crews, vintage trousers and Y-3 sneakers.

Print and Pattern

Like this: Like Loading... Cheerleader…Horse Guards Avenue, London The adorable Tracey Cheng from I.T Hong Kong in a House Of Holland coat and dress, Alexander McQueen sneakers and Louis Vuitton bag. On The Go…Little Sanctuary, London The always inspiring Susie Lau. Birthday Girl…Tannenburg, Nentershausen Christine in a floral printed See by Chloé dress, Grandmothers pearls and a little handmade hotdog necklace ;) Printed Matter…Somerset House, London Here Natalia M from the Ukraine, who runs the Mercedes-Benz Kiev Fashion Days, in Anna K. Anna K…Somerset House, London Here Ukrainian Fashion Designer Anna K. in one of her own designs, a Pink Kenzo ‘Kalifornia’ shoulder bag and some embellished Christian Dior slip on trainers.

Patternmix…Bikini, Berlin Double Vision…Gallery Judin, Berlin. & Other Stories Heralds a New Approach to Selling Fashion - Euromonitor International Blog. Analyst Insight by Ashma Kunde, Analyst – Apparel, at Euromonitor International H&M finally threw open the doors of its much-awaited new venture, & Other Stories, on Friday 8 March.

& Other Stories Heralds a New Approach to Selling Fashion - Euromonitor International Blog

The brand’s global debut was made on London’s Regent Street in a 1,200 square metre store spanning two floors. Euromonitor International visited the store to assess whether H&M has struck gold with its novel approach to selling apparel, and what this spells for the retailer best known for its fast fashion expertise. One-stop style shop Upon entering & Other Stories consumers are immediately struck by the unconventional juxtaposition of products. This lack of compartmentalisation is a key facet of the & Other Stories brand ethos.

Visual merchandising drives emotional connections This ethos is evident in the product as well. A digital era brand The in-store use of mannequins is also limited. The brand’s website further reinforces this narrative. Price-quality balance encourages investing Finding global relevance. The Top Menswear Moments Of 2014. 2014’s Top Menswear Moments That we spent several hours bickering over what should actually appear in this list is testament to the fact that men’s style is no longer merely having a moment, but is rather an increasingly important fixture in the fashion industry, gaining cultural traction and generating plenty of money.

The Top Menswear Moments Of 2014

Here, we review menswear’s most memorable moments in 2014… Mid-Market Menswear From Whistles. Whistles' move into menswear: what does it mean for men's fashion? The news that Whistles is moving into menswear is enough to put spring in one's step – whatever your gender.

Whistles' move into menswear: what does it mean for men's fashion?

The high-street brand has come to be treasured by women who love smart, useful (but never boring) clothes that appeal to minimalist sensibilities while keeping fun on the agenda . That's a brand DNA that hits the ground running in menswear. While no images have been released as yet, you imagine these pieces will sit next to those inclined to Cos and – when they're feeling flush – Lanvin, Raf Simons or a printed sweatshirt from Givenchy. The introduction of menswear comes on the back of more excellent financial results for the growing brand.

Sales went up 24% in 2012. The sure-fire hit that this will be makes you wonder why they haven't done it before. Inside The Industry with Jane Shepherdson, Chief Executive of Whistles. Professor Frances Corner OBE, Head of London College of Fashion, welcomed Jane Shepherdson, Chief Executive of Whistles to John Prince’s Street last night for an Inside The Industry conversation about transforming brands, global economics and venturing into menswear.

Inside The Industry with Jane Shepherdson, Chief Executive of Whistles

Jane has been dubbed the ‘fairy godmother of the high street’ after transforming Topshop throughout the nineties, and Whistles after taking the helm in 2008. Frances began the evening by welcoming Jane onto the RHS stage before talking about the current Whistles campaign, and reflecting on the brand’s image in 2007. The pair discussed how Jane began her life in fashion following a degree in economics and marketing from University College London.

Whistles Mayfair Flagship - Just Opened London. The Facts NAME WhistlesIT'S A Flagship StoreOPENED 31st January 2013WHO'S BEHIND IT Chief Executive Jane Shepherdson (former Brand Director of Topshop)DID YOU KNOW Whistles will make its London Fashion Week debut this FebruaryLOCATION MayfairNEAREST TUBE Green ParkWEBSITEwww.whistles.co.ukMAPView MapOPENING HOURS Mon-Friday: 10am-7pm.

Whistles Mayfair Flagship - Just Opened London

Sat- 10am-6.30pm, Sun- 12pm-6pm ADDRESS Dover Street, Mayfair, W1S 4LQ PHONE NUMBER 0207 491 0597 Darling of the highstreet, Whistles opens its new flagship store on sought over Dover Street. Seeing a monumental restyle since former Brand Director of Topshop, Jane Shepherdson became Chief Executive in 2008, Whistles boasts clean lines, a chic colour palette and modern silhouette and has quickly shot to being in the forefront of British fashion.

“We’re delighted to bring Whistles to Mayfair,” comments Jane, “This move amplifies Whistles’ position in the market as a contemporary fashion brand leader and compliments the continued growth of our retail store.”