Right from her earliest days in the fashion industry, Shepherdson has been known for taking risks and having her finger on the pulse of what’s cool. After getting her start as an assistant buyer at Topshop, back in 1984, Shepherdson spent twenty years working her way up the ladder to become Topshop’s brand director, effectively overseeing the retail, product, finance, HR and property departments of a company that, under her leadership, was transformed into a globally recognised brand, emblematic of the dynamic nature of British high street fashion.
Please turn it on so that you can experience the full capabilities of this site. </p></div> Store list London Wider UK International. Our responsibility. Affiliates. Join the whistles affiliate program We are looking for fashion-forward websites with a like-minded ethos to join our invitation only affiliate program.
As a member of the program, you can earn commission when your visitors buy from Whistles.com. The benefits of joining Competitive commission on net sales, excluding shipping costs and returns.Eligibility for commission on sales originating from your site within 30 days.It is free to join.Real time reporting and sales tracking.Daily product feed.Exclusive content, imagery and newsletters. WHISTLES. Jane Shepherdson. Chief Executive at Whistles, Jane Shepherdson is the figurehead of our brand.
Originally from Bristol, she studied in London and worked as Brand Director at Topshop. With an uncanny ability to know what women want to wear, she has been working her magic at Whistles since 2008. Here, we find out a bit more about her world. Can you describe what you do at Whistles? The most important part of my role is to establish the direction, the aesthetic, and what the brand stands for. What would you say the Whistles aesthetic is, then? Is that quite a modern way of dressing? They’re pieces women can slot into their wardrobe… Yes, that’s important – but we also want to provide solutions. Have you seen women wearing Whistles on the street? Is it inspiring when you see real women wearing it? How else do you keep up with what women want out of their clothes? WHISTLES. Whistles is a contemporary fashion brand, based in London.
Led by inspiring CEO Jane Shepherdson, Whistles encapsulates an intelligent sense of design with timeless and luxurious pieces. Collections are modern and laid back with an attention to detail and quality. Since its relaunch in 2008, Whistles has become a wardrobe staple for fashion editors and industry leaders, characterised by its contemporary and effortless style. "Jane has reinvented this brand… into a sleek directional force to be reckoned with. " The Observer In September 2014, Whistles launched its hotly anticipated debut men’s collection. "A tightly edited wardrobe of classic pieces, the collection focuses on longevity and quality rather than flash-in-the-pan trends. "