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What is Crowdsourcing?

What is Crowdsourcing?
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What is Crowdsourcing? | Join Zak & Friends to see what Crowdsourcing is all about! Crowdsourcing et communication participative ont le vent en poupe ! De plus en plus d’annonceurs sollicitent la contribution des internautes et de la communauté pour concevoir leur communication, créer des visuels ou produire des contenus pour leur marque. Même si l’intérêt peut être financier, c’est aussi un moyen très efficace pour davantage impliquer les consommateurs. Les marques ont besoin de leurs fans pour exister et elles l’ont bien compris. DORITOS par exemple et sa campagne de communication récurrente « Crash the Superbowl ». Pour ce véritable rendez-vous incontournable aux Etats-Unis, DORITOS laisse carte blanche à ses fans pour concevoir la création du spot de publicité qui sera diffusé le soir du grand match. Résultat : des milliers de vidéos réalisées et un engagement inespéré de la communauté de fans !! Selon Ram Krishman, vice-président de FRITO-LAY, une filiale de Pepsico, il s’agit de laisser le contrôle aux fans, ce sont eux qui connaissent le mieux la marque. Ce qu’il faut en retenir en 5 points : Florence LEPAGE

Don’t Text and Watch: Texas Theater Broadcasts Movie Texter’s Angry Voicemail Don’t text during a movie, at least in this Texas movie theater. They will kick you out and make your angry voicemail into a PSA for everyone else. Austin’s Alamo Drafthouse gave a moviegoer the boot after she refused to stop texting during a movie. Distraught and dismayed, the texter left without a refund. She also left the theater a “frustrated” voicemail (expletives included), detailing her opinion. The establishment has a strict no-texting policy, an exemplary rule every movie theater should follow if NewsFeed might say so. (LIST: YouTube’s 50 Best Videos) The theater took her words to heart – and so can any other moviegoer stepping in Austin’s most well-known local theater. But you just can’t really blame the Drafthouse. (WATCH: May’s Best Viral Videos)

Facebook Acquires Instagram in $1 Billion Deal Facebook has made its first significant purchase, acquiring the hot mobile photo-sharing app Instagram for $1 billion. Mark Zuckerberg announced the deal Monday on Facebook, calling it an "important milestone" in the company's history. San Francisco-based Instagram has experienced tremendous growth since launching in 2010. The company most recently reported about 30 million users, about double from the beginning of the year. A recent launch onto the Android platform had the potential of doubling the number of users again. Launched in 2010 by Kevin Systrom and Mike Krieger, Instagram instantly became a hit in the social media universe by allowing users a way of more conveniently sharing recently taken photos from their mobile phones. The company got $500,000 in initial seed funding in 2010 and raised $7 million in venture funding in early 2011. Now, Facebook has stepped up with a whopping deal worth $1 billion in cash and Facebook shares. The transaction is expected to close this quarter.

How To Exploit The Power Of Crowds - Social Business - Marketing - Crowd Factory CEO Sanjay Dholakia explains how to apply and measure social interactions across all marketing channels. Slideshow: 10 Crowdsourcing Success Stories (click image for larger view and for slideshow) Crowd Factory already has marquee customers like HBO, Microsoft, and Sony Music to point to in support of its social marketing platform. Previously the Chief Marketing Officer at Lithium Technologies, with a history as a consultant at Accenture and McKinsey & Co., Dholakia joined Crowd Factory a little more than a year ago, attracted by the potential of its technology to help marketers promote their companies more easily and track the results of promotions in social media. Dholakia spoke about that potential following an event last month where Crowd Factory was featured as one of the first participants in the Jive Apps Market, Jive's attempt to position its enterprise social software as a launching pad for other applications. -- Social campaign automation. 1 of 2 More Insights

2011 août by Fredwpt 30/08/2011 Avez vous vraiment essayé de recruter sur les Réseaux Sociaux ? Est-ce devenu habituel ? Est-ce une démarche généralisée dans votre entreprise ? 3% des recrutements seraient désormais issus du 2.0 (Média Sociaux – LinkedIn, Viadeo, Twitter, etc…) , ce qui est malgré tout assez faible mais finalement assez… compréhensible : - Comment se fier à des CV en ligne tous plus ronflants les uns que les autres ? - Comment déceler les vraies qualifications déclarées des qualifications réelles ? - Comment connaître les "points faibles" des candidats potentiels qui ne mettront en aucun cas sur leurs profils ? Les Profils Riches sont-ils aussi "riches" qu’on veut bien nous le faire croire ? Certains ont jeté leur dévolu sur les Star Académiciens du Web qui, sous réserve d’avoir un Blog à peu près bien tenu, une présence sur les réseaux sociaux démontrant qu’ils savent Faire Savoir deviennent LES candidats qu’il faut aller chercher… Ont-ils pour autant le Savoir Faire ? Like this:

3 exemples de crowdsourcing et leurs résultats concrets Suite de mon précédent article sur le marketing collaboratif, voici 3 exemples concrets de crowdsourcing auprès de la foule : génération d’idées ou de solutions grâce à l’intelligence collective. Le crowdsourcing n’est pas du collaboratif client, stricto sensu, mais il appartient à la « grande famille » de l’open-innovation et du participatif. Aller vers les autres : voilà la philosophie du crowdsourcing (photo antimuseum.com de la Tour Paris 13) Exemple de Crowdsourcing n°1 : Enterprise Works Permettre à une communauté d’experts, de chercheurs ou de créateurs d’inventer, d’innover : Enterprise Works, une ONG, luttant contre la pauvreté en Afrique, a lancé auprès de la foule d’experts, chercheurs, inventeurs, un appel à projet pour développer une solution pour les populations d’Afrique. Objectif : Mettre à disposition des populations pauvres d’Afrique un système de récupération d’eau « low cost » leur permettant de lutter contre les maladies liées à une eau impropre à la consommation.

How Social Influence Has Changed the Game of Promotional Giveaways When did subject-line bait like “you may already be a winner” and “you have been chosen” become a real thing? If you’ve been checking your junk email lately, you might have noticed that promotional giveaways have gotten a lot more interesting, in part because brands are now able to measure a person’s influence online through social media tracking sites like Klout. Here are some emerging trends. Plenty of social media users have been willing to give up their contact information and solicit votes from their friends for a shot at a dream wedding from Crate & Barrel or a walk-on role on an episode of “Glee.” But that’s a lot of entries for contest administrators to go through, and not everyone has a big prize to offer. Peanut Butter & Co., a gourmet peanut butter manufacturer and sandwich shop based in New York; and Bob’s Red Mill, a natural foods company based in Milwaukie, OR, took a different approach with a recipe contest. Image by vberla via Shutterstock.

6 reasons PR is so stressful One of my more colorful bosses was a communications exec with a distinguished military background. His career included not only senior posts at the Pentagon, but also two tours of duty in Vietnam as a paratrooper. When things went wrong and I went crazy, he’d sometimes pat my shoulder, smile indulgently, and say: “It’s OK. Coming from him, it was more than a cliché, so I tried to adopt that mindset. Stories of hellish deadlines, ridiculous expectations, and crazy hours are legion. Of course, the profession offers some stress triggers that may be unique to the practice of PR, or at least more significant than other service professions. We serve many masters. We trade control for credibility. PR is still poorly understood. It’s based on billable hours. Inside, it’s a staff position, not a line position. PR is in transition. And yet love it … most of the time. Dorothy Crenshaw is CEO and creative director of Crenshaw Communications.

London riots: results of our crowdsourcing experiment | News On Sunday, we began asking Guardian users what they'd seen in Tottenham on Saturday night, and why they thought the vigil held for Mark Duggan escalated into rioting and looting. This work has been used to complement and feed into work done by our reporters on the ground, but below we've shared a few of the more interesting responses received so far. We have made every effort to include only those responses which are consistent with details gathered from reporting, but it should be noted that due to the nature of our survey these cannot be taken as verified, and should be treated with caution. Names have not been included. A new survey reworked to include the events of last night will be live on the site shortly. One user who said he'd witnessed but not participated in Saturday's riots said the riots were caused by: Cultural divide, with anger towards the police. Fireworks were set off and thrown in to crowds of on-lookers on the outskirts of the riots The TSG tactics [are to blame].

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