Why Facebook is blue: The science of colors in marketing 33.5K Flares Filament.io 33.5K Flares × Why is Facebook blue? According to The New Yorker, the reason is simple. “Blue is the richest color for me; I can see all of blue.” Not highly scientific right? After all, the visual sense is the strongest developed one in most human beings. So how do colors really affect us and what is the science of colors in marketing really? First: Can you recognize the online brands just based on color? Before we dive into the research, here are some awesome experiments that show you how powerful color alone really is. Example 1 (easy): Example 2 (easy): Example 3 (medium): Example 4 (hard): These awesome examples from Youtube designer Marc Hemeon, I think show the real power of colors more than any study could. How many were you able to guess? Which colors trigger which feeling for us? Being completely conscious about what color triggers us to think in which way isn’t always obvious. Black: Green: Blue: How to improve your marketing with better use of colors:
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