background preloader

Yacktrack - Comment search

Yacktrack - Comment search
Lately, there has been a lot of discussion about the future of our information consumption. Are we going to be using search in a different way or using niche search engines? Are we going to get recommendations from from our social network? Will the results be personalized based on our behaviors, or even just a list of topics that we like? If you ask three different people you will probably get three different answers. AJ Kohn has an excellent example of what Facebook could do. What if Facebook added a simple More Like This link to certain news feed items? The benefit of context within your social network stream could also aid this process. GigaOm thinks that recommendation is still the holy grail for news: What the media industry really needs is some way to filter all of that information in useful ways, and recommend things you might not have read yet…social networks like Twitter and Facebook have proven to be the best way of getting recommended content. So, is there a holy grail?

Social Media Monitoring and Analysis with Alterian SM2 (Formerly Techrigy) Do you know the process your customers take to buy and connect with you? Their journey is often filled with many steps, stops and starts. What you do to help them along the way makes all the difference in gaining a competitive foothold. Taking action to improve the experiences your customers have within that journey can convert them from shoppers to customers, and then to advocates. Too often customers don’t ask for what they want, and rarely do they behave in the way you expect them to; however, they are telling others directly in social media. Taking a walk in your customer’s shoes isn’t necessarily a walk in the park, but it can provide a rich and contextual view into exactly where the customer is in their journey. Taking this view of your customer’s world lets you make better informed and faster decisions about value propositions, brand strategies, and, more importantly, how to engage customers.

Social Media Monitoring Tools BuzzLogic: Welcome to the Conversation San Francisco, Calif. (November 3, 2011)BuzzLogic, an online media company that specializes in emotive-based advertising, announced today that it has changed its name to Twelvefold Media. The word twelvefold signifies a substantial increase in size, degree or amount and centers upon Spectrum, the companys recently launched, emotive-based online advertising platform. Spectrum introduced a new definition of relevance for targeting ad messages. The technology moves beyond simple context of keywords on a page to reflect the influence, authority and emotional mindset a piece of content creates with its readers. "BuzzLogic was a name that reflected more of who we were years ago, which created misunderstanding in the marketplace," said Twelvefold Media CEO Dave Hills. The company has also renamed its suite of products that comprise Spectrum: Twelvefold Studies (formerly BuzzStudies) measures the impact of media within specific content, as it relates to individual brand objectives.

Social Media Monitoring Social Media Monitoring is a key component of any comprehensive Internet Reputation Management program. BrandProtect created the Social Media Analysis and Research Tool (SMART) to help companies understand how their brands are represented in the world of Social Media risks and determine when and where to take action. The SMART approach involves: Search – websites, blogs, forums, news, social media sites and bulletin boards Identify – information with negative impact including defamatory comments, rumours or inaccuracies as well as positive discussion Filter – using industry-specific search parameters, determine the significance and relevance of emotionally charged sentiments being expressed Prioritize – based on the sentiment expressed and authority of the source Prioritizing what’s meaningful, relevant and emotionally charged Social media is growing rapidly, making it a critical factor in Internet Reputation Management for brands. Social media risk monitoring 24/7 Emergency response hotline