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Steve Jobs: 10 Presentation Tactics for Ad Agency New Business

Steve Jobs: 10 Presentation Tactics for Ad Agency New Business
Steve Jobs has something to teach small to midsize advertising, digital, media and PR agencies about pitching for new business. Every new business pitch should do three things: inform, educate and entertain. BusinessWeek.com columnist, Carmine Gallo, is a communications coach for some of the world’s most admired brands. He reveals the techniques that have turned Apple CEO, Steve Jobs, into one of the world’s corporate presenters. There are some helpful nuggets that will add punch to your next agency pitch. Carmine shares that, “for two full days before a presentation, Jobs will practice the entire presentation, asking for feedback from product managers in the room. Here is the ‘Readers Digest’ version of his 10 Ways to Sell Your Ideas the Steve Jobs Way: Plan your presentation with pen and paper. This article was based on Carmine Gallo’s book, The Presentation Secrets of Steve Jobs. Additional articles that may be of interest:

http://www.fuelingnewbusiness.com/2010/08/13/steve-jobs-10-tactics-to-sell-your-ideas-for-ad-agency-new-business/

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