Four Social Media Tips for Small Businesses : MarketingProfs Social media can be an effective marketing tool for small businesses. However, one size does not fit all. It's important to remember that different businesses have different social media needs. Acquiring new customers may be a top priority for some, whereas others may want to use social media to solve customer issues or deepen customer relationships. How to Build Your Facebook Fan Base by Creating Experiences It’s obvious that Facebook pages are quickly becoming an essential part of most businesses’ marketing strategies. But how can you find ways to differentiate yourself from the competition? In this article, I’ll take a look at how brands are standing apart from the crowd on Facebook. And how you can employ some low-cost techniques to grow your fans.
BakerTweet Nitty gritty We built a wall-mounted, Wi-Fi device with a large, friendly dial for doughy hands. It had a bespoke Arduino circuit board and hygienic wipe-clean controls. We designed the CMS so even the tech-averse could edit the tweets and we trained the staff up, so they didn’t need us after launch. It solved a simple problem for bakers and customers, making them both happier. Top 'Web 3.0' Trends for 2010 While Web 2.0 brought the world interactive information sharing, interoperability, user-centered design and collaboration, software applications provider ICON believes that the next generation of the web, or "Web 3.0" promises more recommendations, free services, intelligent (semantic) searches, and information that’s no longer random data, but tailored, highly intuitive and delivered in real time. As 2009 draws to a close, and in an effort to heighten awareness about Web 3.0, Gege Gatt, the founder and director of Malta-based ICON recently identified some broad trends that are in tune with Web 3.0, writes MarketingCharts. According to Gatt, these trends are: Mobile Applications: Mobile applications have long been aimed at giving subscribers information specific to their whereabouts, but are now becoming more creative.
Rise of the networked enterprise: Web 2.0 finds its payday - McKinsey Quarterly - Organization - Strategic Organization Every new technology has its skeptics. In the 1980s, many observers doubted that the broad use of information technologies such as enterprise resource planning (ERP) to remake processes would pay off in productivity improvements—indeed, the economist Robert Solow famously remarked, “You can see the computer age everywhere but in the productivity statistics.” Today, that sentiment has gravitated to Web 2.0 technologies. 5 Steps to Using E-mail Promos to Attract Event Attendees Mike Hotz | September 8, 2010 | 1 Comment inShare8 E-mail marketing for conferences and other events can help you understand your audience and more. Here's how. One of a marketer's biggest frustrations comes from all the effort spent to organize and execute an event with little or no return on investment.