How Al Jazeera is Forging the Future of Social TV Everything was ready to go, but of course Osama bin Laden had to go and ruin it. The night before the debut episode of The Stream on Al Jazeera English, the al Qaeda leader was killed by U.S. Navy SEALS, forcing the producers of the news program to rethink the entire line-up at the last minute. By the time the show aired, they had managed to schedule an on-air Skype interview with Sohaib Athar, who had unknowingly live-tweeted the beginning of the raid that killed bin Laden.
How to Manufacture Desire: An Intro to the Desire Engine Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds?
New technologies to manage social Facebook, blogging, and even the internet -- it cannot be denied the digital era has certainly provided a robust ecosystem for it to flourish. After all, the internet doesn't just connect computers, it connects people, right? Regardless, the web will never be the same. As a devout media technologist, I love following the new tools of emerging platforms -- and nowhere can you get a better sense of this game-changing social ecosystem than in its tools. There are tools to monitor your social buzz, schedule your tweets, share your photos, build your Facebook tabs, and so forth. It's absolutely amazing just how many platforms, apps, and sites are dedicated to this medium. Social Media Audit Neil Scaffer Welcome to 2013! Now that you’ve read all of the “best of 2012″ and “predictions for 2013″ posts, it’s time to take a fresh look at your social media operations and optimize for the new year. A social media audit is part of any social media strategy consulting that I do, but to give you some simple advice as to what you should do to further improve on your social media presence, ask yourself the following 10 questions: Social Media Platforms 1) Are your activities on the various social media websites aligned with where your target customers are spending their time?
The “Sharing” Mirage This week’s most stunning statistic: In February, Facebook drove more traffic to the Guardian web site than Google did. This fact was proffered (I couldn’t bring myself to write shared) at the Changing Medias Summit Conference by Tanya Corduroy, Guardian’s director for digital development (full text of her speech): Eighteen months ago, search represented 40% of the Guardian’s traffic and social represented just 2%. Six months ago – before the launch of our Facebook app – these figures had barely moved.
The Wisdom of Not Understanding Ben Radford Volume 22.3, Fall 2012 About two years ago during a conversation, a friend of mine mentioned a movie she thought I’d really like. 50 of the Best Social Media Guides, Tips and Insights of 2011 (So Far) Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? How do I use my time and resources most effectively? What social media developments and trends should I be watching? 12 Top Community Managers Share Their Tips for Better Engagement Engagement is one of the most talked about metrics for ROI. Some argue that the raw number of "Likes", comments and retweets don't mean anything. Instead, they point to a fans' level of investment, loyalty and engagement to determine whether social media is "paying off." A community manager — or social media manager or brand manager, etc. — is responsible for growing this community, providing interesting content and increasing engagement, which should ultimately lead to increased revenue. Mashable gathered tips from top community managers to help you boost activity on your social platforms — they're grouped into various engagement-inducing "actions" below.
The Ultimate Content Marketing Plan Outline Content, marketing, SEO — it’s all the same to me. And that’s exactly how you should approach your content marketing strategy. Every good project start has a great exploration phase before the strategy can be put together. The questions you ask upfront, the research you put in, the benchmarks you set and the expectations you define are all part of a great content marketing plan. So today, I’m going to share with you a guide for the content marketing plan outline — a great start to creating a thorough content marketing strategy.