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Content marketing strategies & approach

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Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate. The marketing industry has always been obsessed with the quality vs. quantity debate. Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. You’d spend lots of time researching and writing every post, then when you published it, the whole internet would notice. Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads.

But that’s not how blogging works in real life. Last year, we ran several tests on HubSpot's Marketing Blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). But lots had changed on the Marketing Blog since that test was run. And then, late one night in January, my colleagues Kieran and Joe had a Twitter conversation with Rand Fishkin about the HubSpot Blog's editorial strategy. Some Background: Our Former Publishing Strategy Our Metrics Traffic. Every Content Marketer Needs an Editor - Alexandra Samuel. By Alexandra Samuel | 1:00 PM September 10, 2014 Content marketing is getting a lot of attention as companies strive to capture customer attention in an era in which TV ads get skipped, direct mail goes unopened, and even online ads get blocked. It seems more and more like the best—some would say, only—way to get your message out is for your customers to seek it out as content.

That’s led to an explosion in sponsored reports, videos, slideshares, and just about every other form of content that human beings might voluntarily choose to consume (as opposed to having it foisted upon them as pop-ups and banner ads). Unfortunately, as is widely acknowledged, most of the content in content marketing falls far short of the standard historically set by traditional media outlets: much of it is more marketing than it is content. Disappointing readers with content that fails to rise above mediocrity is no way to build brand awareness or drive sales. 10 Content Marketing Growth Hacks [with Infographic] Growth Hacker + Content Marketer = Content Hacker [Where the ladies at?] By now, you’ve heard of growth hacking. Introduced by startup marketer Sean Ellis, growth hacking is a startup marketing methodology that turns clever tactics into fast-paced growth.

Content marketing is all about growth, too. Creating, publishing and sharing valuable content with your audience is a surefire way to gain traffic and increase revenue. But with its rising popularity, content marketing alone may not be enough. We need to become content hackers. Two Classic Content Hacks Hotmail What turns content marketing into content hacking? One of the earliest examples of growth hacks came from Hotmail in the late nineties. The link directed the reader back to the Hotmail homepage. In less than a year, Hotmail would boast more than 12 million email accounts, thanks, at least in small part, to this clever little growth hack. Guest Blogging Here are 10 content hacks that we can all start using right away: 1. 2. 3. 4. 5. 6. 5 Content Pieces You Can Create in 5 Minutes Or Less.

Sometimes, when I’m producing content to help market my business and my clients’ websites, I come up with epic ideas that take hours -- even days -- of hard work to complete. But other times, I’m staring down the impending deadlines on my editorial calendar with a hundred other things to do, and I simply don’t have the time to commit to lengthy content pieces. When I’m crunched for time, any of the following ideas help me to get engaging content up and running in just a few minutes. Give them a try if you find yourself in the same “crunch-time” position! 1. Answer a question in a video. These days, you don’t need expensive equipment to produce good quality video. Related: 6 Ways to Turn Your Blog Into a Money Maker Recent Articles From Eric Siu So to create these types of content pieces, grab a commonly-asked question you receive about your company’s products or services and record yourself answering it. 2. 3. Related: 5 Tricks to Producing Quality Content 4. 5.

How We Grew a Blog to $6 Million+ in 12 Months. Want to generate more leads and sales via Facebook ads? Copy & paste our 7 proven Facebook ad campaigns to create low-cost, high-converting campaigns today. Click here to download! This is Part 1 of a 3-part series on building authority sites through blogging: Here’s the thing… Most of the advice you’re getting about blogging is DEAD WRONG. We know because we’re operating blogs in dozens of niches and we test EVERYTHING. One of our most successful blogs,, has grown to one million in sales. That’s not annual sales. Here’s my disclaimer: I obviously can’t promise that you will get these results. Take a look at the traffic to Survival Life and see if you can put your finger on where we figured it out, NOTE: This was a new site in a market where I’m far from a household name. We started off ok with a high-dollar launch and a ton of guest posting… but we leveled off fast.

So we started experimenting with other methods. So… we started breaking their rules. 1. Do the math. 2. 3. 4. 5.