Why an SEO Audit Is Important to Your Lead Generation Goals. Serious digital marketers would agree that a search engine optimization (SEO) audit is something you cannot skip.
It is part of making sure that you are investing in a strategy that helps you meet your business goals. If you want to stay ahead of the game, you need to look through your website on a regular basis. Whether you are doing it on your own or you have consultants doing SEO services for you, the amount of information you can collect through an audit can provide you better insights into your website performance.
Use these insights when planning out your next steps to boost your leads. Remember, as a digital marketer, it is essential that you continuously update and enhance your SEO strategies for lead generation. By conducting a rigorous SEO audit, you can do the following: Keep Up with Updates Yes, everything in digital marketing changes so fast. Link Building Strategies: The Complete List (2017 Edition) Why Blogging Is the Most Efficient Way to Improve Your Search Engine Rankings and Visibility.
A survey by Curata found that more than 50 percent of marketers who curate their online content said that it has helped them increase not just their brand visibility, but also their web traffic, buyer engagement, SEO ranking and thought leadership.
Visibility and ranking are both very important to businesses and SEO is a great way to increase both. Think about it, when people search for the products and services that you sell, of course, you want your website to be on the top of the list but not only because you want people to click on your link. You want to increase your brand’s recall. In fact, even if your company isn’t in the top 3 search engine ranking, your brand’s presence on the first page of the search engine improves your chances of increasing brand recall and lead generation. But here’s the problem, everyone wants to be on the top 10 or on the first page of the search engine page when potential customers search for a particular product or service. What are the ranking factors? Evergreen Content: How Updating An Old Post Boosted Pageviews by 468%
Until it happened to me, I didn’t realize how much of a hit your traffic can take when a post that brings in a big chunk of your audience falls just 5 places down the ranks.
The thing is, the post – Dropbox vs Google Drive – deserved to fall. It was written in 2014 and not keyword optimized in the slightest. Yet, as if by chance, it was ranking high for a selection of popular keywords, including #3 for ‘dropbox vs google drive’. See this data with Ahrefs’ Positions Explorer: Before we had a real keyword research or on-page optimization strategy in place, we’d write without any regard for SEO, and hope something sticks. For almost 2 years, our post wasn’t updated, and here’s what happened to it: Sad isn’t it? If you think that’s sad, check out the plummeting traffic: Since that post was one of our great top-of-the-funnel lead generation pieces, our overall traffic took a hard hit, too.
Fortunately, shortly after noticing the decline, something very handy landed in my inbox. Google to boost mobile-friendly algorithm this May. Setting Local SEO Expectations: 3 Points To Hit Early And Often. Link Building Tactics You Need to Know in 2016. Let’s not mince words: Most link building guides are utterly terrifying for the average person.
Broken link building, ego bait, content marketing, and email outreach is not exactly what most of us want to take on when we’re running our own business or managing client expectations on a day-to-day basis—or ever. So. Much. Can. Go. 5 Hacks to Optimize Every Piece of Content for SEO. Keyword Research for SEO: Actionable Guide + Checklist. Every keyword is its own ‘game’.
The front page of Google is the leaderboard, with each ranked page being one of the top 10 scores. A solid keyword research process helps you skew the odds in your favor. White Hat SEO Case Study: How To Get a #1 Ranking. Today you’re going to learn how Emil rocketed his site to the #1 spot in Google.
(You’ll also see how he turned this #1 ranking into $100k in monthly recurring revenue) But wait, there’s more 🙂 I’ll ALSO show you how Richard boosted his organic traffic by 348%…in 7 days. And in this post I’ll walk you through the exact white hat SEO strategy that they used, step-by-step. How Emil Used The Skyscraper Technique to Generate 41,992 Pageviews, a #1 Ranking and $100k In Monthly Recurring Revenue Emil’s Skyscraper content went live in April.
But he didn’t eat Doritos on his couch and hope that his post hit the first page. Instead, he promoted his post using email outreach (more on that later). And that email outreach directly led to… 41,992 pageviews: 645 social shares: (Including Tweets from peeps with thousands of followers): And most important of all, fistfuls of high-quality backlinks: But that’s just the tip of the iceberg… “Shares and Pageviews are nice and all…but what about the long-term ROI?” 15 Powerful Chrome Extensions That’ll Help Your SEO Efforts. We’re bloggers and SEOs, right?
There are so many tasks we’ve to perform on a daily basis from organizing our content buckets to ensuring website’s usability to link building and much more. The functionalities in your Internet browser can help in performing these tasks conveniently.