background preloader

SEO Strategies

Facebook Twitter

Why an SEO Audit Is Important to Your Lead Generation Goals. Serious digital marketers would agree that a search engine optimization (SEO) audit is something you cannot skip. It is part of making sure that you are investing in a strategy that helps you meet your business goals. If you want to stay ahead of the game, you need to look through your website on a regular basis. Whether you are doing it on your own or you have consultants doing SEO services for you, the amount of information you can collect through an audit can provide you better insights into your website performance. Use these insights when planning out your next steps to boost your leads. Remember, as a digital marketer, it is essential that you continuously update and enhance your SEO strategies for lead generation.

By conducting a rigorous SEO audit, you can do the following: Keep Up with Updates Yes, everything in digital marketing changes so fast. Algorithms changes: Search engines update their algorithms to provide better search results to users. Is your content well written? Link Building Strategies: The Complete List (2017 Edition) By Joshua Hardwick | Last Updated: I’ve put together the biggest list of link building strategies ever. I’m talking 180+ strategies, each complete with a detailed walkthrough showing you exactly how to execute the technique from start-to-finish. Note: The concept of this piece is based on this list by Jon Cooper (published back in 2012) – it was (and still is) a great list, and I hope this updated version does it justice. I’ve also given you the power to improve the list by voting for your favourite strategies.

If there’s a strategy you can personally vouch for, give it a vote (just click the heart next to it). Still not enough? Here are a few nifty interactive filters (see below) so you can quickly find the strategies that work best for you: Why Blogging Is the Most Efficient Way to Improve Your Search Engine Rankings and Visibility. A survey by Curata found that more than 50 percent of marketers who curate their online content said that it has helped them increase not just their brand visibility, but also their web traffic, buyer engagement, SEO ranking and thought leadership.

Visibility and ranking are both very important to businesses and SEO is a great way to increase both. Think about it, when people search for the products and services that you sell, of course, you want your website to be on the top of the list but not only because you want people to click on your link. You want to increase your brand’s recall. In fact, even if your company isn’t in the top 3 search engine ranking, your brand’s presence on the first page of the search engine improves your chances of increasing brand recall and lead generation.

But here’s the problem, everyone wants to be on the top 10 or on the first page of the search engine page when potential customers search for a particular product or service. What are the ranking factors? Evergreen Content: How Updating An Old Post Boosted Pageviews by 468% Until it happened to me, I didn’t realize how much of a hit your traffic can take when a post that brings in a big chunk of your audience falls just 5 places down the ranks. The thing is, the post – Dropbox vs Google Drive – deserved to fall. It was written in 2014 and not keyword optimized in the slightest. Yet, as if by chance, it was ranking high for a selection of popular keywords, including #3 for ‘dropbox vs google drive’. See this data with Ahrefs’ Positions Explorer: Before we had a real keyword research or on-page optimization strategy in place, we’d write without any regard for SEO, and hope something sticks.

In the harsh jungle of page 1, even if something sticks, it won’t stay there forever unless it’s updated. For almost 2 years, our post wasn’t updated, and here’s what happened to it: Sad isn’t it? If you think that’s sad, check out the plummeting traffic: Since that post was one of our great top-of-the-funnel lead generation pieces, our overall traffic took a hard hit, too. Google to boost mobile-friendly algorithm this May. Setting Local SEO Expectations: 3 Points To Hit Early And Often. Link Building Tactics You Need to Know in 2016. Let’s not mince words: Most link building guides are utterly terrifying for the average person. Broken link building, ego bait, content marketing, and email outreach is not exactly what most of us want to take on when we’re running our own business or managing client expectations on a day-to-day basis—or ever. So. Much. Can. As you probably already know (thanks to case studies like this from Brian Dean) link building can totally change your website traffic.

Want to make your organic traffic pop or get your content featured on a high-authority site? What is Link Building? Despite what many self-appointed gurus out there would like you to believe, link building will never be completely dead—and honestly, who would want to be? The point is: Forget everything you think you know about “link building”. As Matt Cutts, Head of Google’s Webspam team (who is now on leave), puts it, “link building is sweat plus creativity”. Why Are Links Still Important in 2016? History of Links 1. Examples: 2. 3. 5 Hacks to Optimize Every Piece of Content for SEO. Do you consistently create great content for your startup? More importantly, do you optimize it for search? If you’re not doing the latter for every piece of content you create, then you’re going to miss out on valuable, sustainable traffic in the long run. In this post, I’m going to give you five hacks to optimize every piece of content you create for SEO. 1. Choose a Keyword Phrase to Optimize Every Piece of Content You Create This one should be obvious, but just in case it isn’t… solid keyword research for every aspect of your online marketing, including your content, will play a vital role in your SEO strategy’s success.

You will want to choose a keyword phrase to optimize every piece of content you create. You may want to choose a few related keyword phrases too. At this stage, instead of optimizing your content for just startup marketing, you could optimize for startup marketing strategies and target two great keyword phrases with one piece of content. 2. 3. 4. 5. In Conclusion. Keyword Research for SEO: Actionable Guide + Checklist. Before we dive deep into the intricacies of keyword research and how to find the best keywords for your business, let’s make sure we understand the basics.

What is keyword research? Keyword research is the process of understanding the language your target customers use when searching for your products, services, and content. It then involves analyzing, comparing, and prioritizing the best keyword opportunities for your website. Why is keyword research important? Keyword research is the only way to figure out what people are typing into search engines. You need to know this to avoid creating content about things that nobody is searching for.

Keyword research also helps you to answer questions like: How hard will it be to rank for this keyword? Finding the right answers to these questions will help you pick your battles wisely. Keyword research starts with thinking about how potential customers might be searching for your business or website. 1. Coffeeespressocappuccinofrench press 2. 3. 4. 1. White Hat SEO Case Study: How To Get a #1 Ranking. Today you’re going to learn how Emil rocketed his site to the #1 spot in Google. (You’ll also see how he turned this #1 ranking into $100k in monthly recurring revenue) But wait, there’s more 🙂 I’ll ALSO show you how Richard boosted his organic traffic by 348%…in 7 days.

And in this post I’ll walk you through the exact white hat SEO strategy that they used, step-by-step. How Emil Used The Skyscraper Technique to Generate 41,992 Pageviews, a #1 Ranking and $100k In Monthly Recurring Revenue Emil’s Skyscraper content went live in April. But he didn’t eat Doritos on his couch and hope that his post hit the first page. Instead, he promoted his post using email outreach (more on that later). And that email outreach directly led to… 41,992 pageviews: 645 social shares: (Including Tweets from peeps with thousands of followers): And most important of all, fistfuls of high-quality backlinks: But that’s just the tip of the iceberg… “Shares and Pageviews are nice and all…but what about the long-term ROI?”

How? 15 Powerful Chrome Extensions That’ll Help Your SEO Efforts. We’re bloggers and SEOs, right? There are so many tasks we’ve to perform on a daily basis from organizing our content buckets to ensuring website’s usability to link building and much more. The functionalities in your Internet browser can help in performing these tasks conveniently. Google Chrome has gobbled up a substantial market share right now. As per Stats Counter, Google Chrome had a little over 44% share as of April, 2015. A major reason for Chrome’s massive popularity is that it’s stylish and fast. I assume many of you are also Google Chrome fanboys. At the click of a mouse button, you can install these extensions and open doors to higher productivity levels. In this post, I’ll share 15 chrome extensions that are useful for marketers.

Let’s dive into the first section and look at the first tool. Content Organizing The information overload can be really stressful. But it need not be that way. 1. The webpages are added to your Evernote account. 2. On-page SEO and Usability analysis 3.