The Best and Worst Identities of 2011, Part II: The Best To end the year on a positive note here are The Best Identities of 2011. As much as I enjoy posting the train wrecks, the Bests are more fun, mostly because my selections tend to generate plenty of disagreement. You can catch the worst here. A global insurance company that isn’t afraid to look serious or even mean, with a super sharp and blacker than black logo. Where hundreds of swoosh-based, humanoid-shaped logos have gone horribly wrong, Atlassian succeeds with a very excellent execution in form, counterforms, and typography. While a lot of commenters moaned that this was the opposite of “seeing clearly” — after all, who wants to think about their vision looking like a smooshed grape — I thought the idea of being able to see even the most delicate detail of the watercolor communicated the right thing. The logo played with all the elements of the name: An implied “V”, a Gestalt-ish “Y”, and a speech bubble for voices. One of the best, and truest, flexible identities of the year.
Logogallery.net | Logo Inspiration Gallery Logoed Culture Visuelle | Média social d'enseignement et de recherche Logo Graphic Design Logo Design Tips You Can Learn From The World’s Biggest Brands According to the ‘Top 100 Global Brands Scoreboard’ the top 50 brands & logo designs in the world are, in ranking order: Coca-Cola, Microsoft, IBM, GE, Intel, Nokia, Walt Disney, McDonald’s, Toyota, Marlboro, Mercedes-Benz, Citi, Hewlett-Packard, American Express, Gillette, BMW, Cisco, Louis Vuitton, Honda, Samsung, Dell, Ford, Pepsi, Nescafé, Merrill Lynch, Budweiser, Oracle, Sony, HSBC, Nike, Pfizer, UPS, Morgan Stanley, JPMorgan, Canon, SAP, Goldman Sachs, Google, Kellogg’s, Gap, Apple, Ikea, Novartis, UBS, Siemens, Harley-Davidson, Heinz, MTV, Gucci and Nintendo. You would think that an analysis of all of these logo designs would give us some good commercial logo design tips… Well, luckily the website Webson did a bit of an analysis for us… The % below identifies the percentage of these 50 brands that hold to this view: Some interesting findings indeed. Image credits: Creative Bits Advertisement: Affordable Online Business Cards Printing only at PsPrint
Logo Design Love Visual Literacy: An E-Learning Tutorial on Visualization for Communication, Engineering and Business Logo Designer Blog | Logo Design Discussion, Resources & Inspiration Opinions on Corporate and Brand Identity Work UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More… products we sell Flaunt: Designing effective, compelling and memorable portfolios of creative work. Brand New Conference videos / Individual, downloadable videos of every presentation since 2010. Prints / A variety of posters, the majority from our AIforGA series. Other: Various one-off products. writing Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic DesignRockport: 2009 Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers HOW Books: 2008 The Word It Book: Speak Up Presents a Gallery of Interpreted WordsHOW Books: 2007
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