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10 Common Mistakes In Logo Design

10 Common Mistakes In Logo Design
With the power of the Web, and more eyes watching than ever, it’s important for a business to communicate its unique message clearly. The easiest way to recognize a company and distinguish it from others is by its logo. Below, we go through 10 common logo design mistakes that you should avoid if you want to create a successful and professional logo. 1. Designed By An Amateur Avoid websites that promote ridiculously cheap logo packages. A professional business should look professional. Here are the most common reasons why many logos look amateurish: The business owner wanted to save money by designing the logo quickly themselves.A friend or relative who claims to know a little about graphic design does it as a favor.The wrong people are commissioned. All of the above can result in disastrous outcomes. Here are the advantages of hiring an established and professional logo designer: 2. Focusing on current logo trends is like putting a sell-by date on a logo. 3. 4. 5. 6. 7. 8. 9. 10. Related:  logo design tips

Logo Design - How NOT To Design A Logo Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to their business. In this article I am going to outline the ways in which you should NOT go about getting your logo designed… that is, if you are truly serious about business. What is a logo? To understand what a logo is meant to do, we first must know what a logo is. A logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. It makes me wonder why people have no logo or why they would even bother with a cheap logo design if a logo is meant to do all of these things? Logo design contests The worst deal you could probably go for is a logo design contest. You will be wasting your money and in the long term, in terms of damage done to your business, that amount could be quite considerable. Too good to be true deals These deals are extremely deceiving and the quality is far from satisfactory. Stock imagery

Logo Designer Blog | Logo Design Discussion, Resources & Inspiration 83 Crazy/Beautiful Letterhead and Logo Designs Inspiration December 22, 2009 Whap! Like a flash of satori, your company letterhead should be a slap in the face of consciousness. I’ve gathered 83 of the most eye-popping letterhead designs so far to illustrate my meaning. Creating your own letterhead design? Author: Cadence Wu Cadence is You The Designer's senior blogger, and the most jack-of-all-trades of the staff. Home page

Building a Strong Brand: The ID Branding Framework Today it's commonly accepted that strong brands accelerate business performance, with the power to lift companies, their products and services from obscurity or commodity status to positions of preeminence in their marketplaces. We define "brand" as the recognition and personal connection that forms in the hearts and minds of your customers and other key audiences through their accumulated experience with your brand, at every point of contact. Ideally the brand that emerges is a positive one, leading to trust, loyalty and advocacy for your offerings, increasing shareholder value and establishing long-term advantage in the marketplace. More than just defining the nature and effect of brands, however, it's important to define the disciplines and elements needed to build and manage them effectively. Our conviction is that branding, at its best, is more than a marketing responsibility - it is an integrating business practice . Figure 1. Figure 2. Brand Strategy Elements Company. Market.

Logo design: 60 pro tips | Logo design Great logo design requires a complex mixture of design skills, creative theory and skilful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Exclusive offer: Save 15% on Adobe Creative Cloud now Of course, logo design is just one small sub-set of branding, but the logo or brand mark remains the centrepiece of most branding schemes. We've spoken to branding professionals about the intricacies of good logo creation, and what qualifies as a great logo. Logo design research and strategy Before pen hits paper on any new logo design project, thorough research is essential. 01. Before you even start working up a logo design concept, ensure you research your target market thoroughly. Compare all the logos in their competitive set. But bear in mind that many of the world’s most recognisable logo designs stand out specifically because they eschew trends and think differently. 02. Why are we here? 03. 04. 05.

Wordpress Themes A look at some car companies logos design evolution The evolution of big companies logos is always interesting, and I found car companies logo designs to be among the most interesting to inspect. One of my favorite aspect of these is to see how logos are handled when two or more brands are merging (see Audi, Mercedes-Benz or Mitsubishi). Renault Audi Volkswagen Mercedes-Benz I also can’t resist to share this fabulous vintage ad. Ford Alfa Romeo Mitsubishi

Related:  logos