10 Common Mistakes In Logo Design - Smashing Magazine

With the power of the Web, and more eyes watching than ever, it’s important for a business to communicate its unique message clearly. The easiest way to recognize a company and distinguish it from others is by its logo. Below, we go through 10 common logo design mistakes that you should avoid if you want to create a successful and professional logo. 1. Avoid websites that promote ridiculously cheap logo packages. A professional business should look professional. Here are the most common reasons why many logos look amateurish: The business owner wanted to save money by designing the logo quickly themselves.A friend or relative who claims to know a little about graphic design does it as a favor.The wrong people are commissioned. All of the above can result in disastrous outcomes. Here are the advantages of hiring an established and professional logo designer: 2. Focusing on current logo trends is like putting a sell-by date on a logo. 3. 4. 5. 6. 7. This is a very common mistake. 8. 9. 10.

83 Crazy/Beautiful Letterhead and Logo Designs Inspiration December 22, 2009 Whap! Like a flash of satori, your company letterhead should be a slap in the face of consciousness. The whole point is to grab your readers’ attention by the throat on first contact, then make them beg for more in the long run. Considering the chronic short-attention span of a generation raised on cable TV and the internet, this is saying a lot. I’ve gathered 83 of the most eye-popping letterhead designs so far to illustrate my meaning. Creating your own letterhead design? Author: Cadence Wu Cadence is You The Designer's senior blogger, and the most jack-of-all-trades of the staff.

Home page Building a Strong Brand: The ID Branding Framework Today it's commonly accepted that strong brands accelerate business performance, with the power to lift companies, their products and services from obscurity or commodity status to positions of preeminence in their marketplaces. We define "brand" as the recognition and personal connection that forms in the hearts and minds of your customers and other key audiences through their accumulated experience with your brand, at every point of contact. Ideally the brand that emerges is a positive one, leading to trust, loyalty and advocacy for your offerings, increasing shareholder value and establishing long-term advantage in the marketplace. More than just defining the nature and effect of brands, however, it's important to define the disciplines and elements needed to build and manage them effectively. Our conviction is that branding, at its best, is more than a marketing responsibility - it is an integrating business practice . Figure 1. Figure 2. Brand Strategy Elements Company. Market.

11 trends that will define logo design in 2007 *click on thumbnails for larger images A look at some car companies logos design evolution The evolution of big companies logos is always interesting, and I found car companies logo designs to be among the most interesting to inspect. One of my favorite aspect of these is to see how logos are handled when two or more brands are merging (see Audi, Mercedes-Benz or Mitsubishi). Renault Audi Volkswagen Mercedes-Benz I also can’t resist to share this fabulous vintage ad. Ford Alfa Romeo Mitsubishi Confitte Publications Microsoft And comScore Partner To Measure Brand Marketing 07/31/2009 Wearables To Surpass 19 Million Units In 2014 How big the wearables market will be is a subject of debate. Some see enormous potential for intelligent accessories that do everything from tracking our vital signs to displaying apps, all while making a fashion statement. ... Double-Digit Pay Raise For Omnicom's Wren in 2013 The holding company's CEO John Wren earned $18.1 million in total compensation last year, up 22% from 2012. IAB Names Sovrn's Cunningham VP Of Tech And Ad Ops The Interactive Advertising Bureau on Friday named Scott Cunningham vice president of technology and ad operations. MDC's Assembly Wins Timberland Media Duties The assignment came after a review. Breaking Dead: AMC Stars Ask Ad Execs To Pass The Bread Ad executives and media buyers are used to being wined and dined -- and even mingling with the talent (ie, stars of popular TV shows) during network upfront sales presentations. Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV

20 Inspirational Resources for Logos and Logotypes - Get Creative! : Speckyboy - Web Design, Web Development and Graphic Design Resources For thousands of years, humans have utilized symbology and iconography to communicate with one another. From childhood, we learn to associate symbols and icons with specific feelings or ideas. This is the same with branding, as logos come to embody the brand’s personality in the mind of the consumer. Here you will find inspirational examples of logo design, logo design tutorials, branding tips, and various templates to give you ideas for creating a logo for your own brand. What we have for you today are a selection of free high-resolution corporate identity mockup templates that will allow you to create your own professional personal or business branding with… Vintage, retro or classic style of logos (or badges, if you prefer) are very popular at the moment, with many designers using them to create their personal branding and others… You can very easily create a vintage style logo with the highly customizable and free vector badges we have for you today.