Revealed: 19 Things to Know Before You Start a Blog Last Update November 19th, 2016. Thinking that you’d like to start a blog this year? This post is for you! Today I’m going to show you some really important things you need to know before you jump in. If you follow these tips you’ll save a lot of time and valuable energy. An Author Website Checklist For some publishing projects, it’s unclear who is responsible for what when it comes to marketing. Should the author or the publisher tweet and publish Facebook posts? Who answers reader emails? The Complete Guide To Building Your Blog Audience Build A Community That Gives You Permission To Market To Them A great blog begins with the content you create, but to be successful a blog also needs a strong community or audience. The members of your community will follow your blog by giving you permission to send them updates. This is a powerful step in marketing. With traditional advertising, you’re interrupting people and while this can be effective it’s much easier to market to people that opt-in to receive information from you. If you want to jump into the other chapters in this guide, we understand. But this chapter is incredibly important.
Why You Don’t Need a Huge Platform to Get Published—And What it Really Takes Instead These days everyone knows that you need a platform to get published. But if you’re like a lot of people I meet, you’re overwhelmed, short on time, and not sure where to begin. It feels impossible. But what if I told you it’s easier than you think? Better Blogger Survey Results: How To Make Your Blog Stand Out In 2015 Is finding enough time to plan and produce really great content your biggest challenge? According to the results of our 2015 Better Blogger Survey, that’s exactly what most of us are dealing with right now. Actually, a ton of bloggers say this is their biggest professional challenge:
Blog SEO: How to Search Engine Optimize Your Blog Content Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But it can be a pretty tricky tactic to master with Google's copious algorithm updates. How do you know what matters and what doesn't? What are today's blog SEO best practices, and what's considered "old-school"? Meta Descriptions: The What, Why and How Meta descriptions. Blegh; sounds complicated, right? Two years ago if someone would have asked me about a meta description I would have assumed they were trying to talk nerdy to me. It sounds like code, and something that is way over my head. Wrong.
10 Ways to Promote Your Book on Your Blog Writing a book is an amazing achievement, one you should celebrate and enjoy. Getting your book from a raw mess of words to a polished, publishable entity, complete with a kickass cover and proper formatting, is even more incredible. The day my latest novel The Sunken went live, I did a happy dance. Write Better Headlines For Your Blog Your headlines aren’t good enough. You need to write better headlines, because it’s the only way you are ever going to get more traffic to your blog. Who would click on something that doesn’t get their attention?