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Consumer Behavior: The Psychology of Marketing

Consumer Behavior: The Psychology of Marketing
Related:  Maestria

New Theory Explains What Makes a Video Go Viral More than 10 million people have watched a YouTube video of an iPhone being pulverized in a blender. It's actually a commercial for Blendtec — a company most viewers had probably never heard of. But with the viral clip, Blendtec let social networking spread its name and message rather than paying for a mass advertising campaign. And it worked like a charm. "Viral-produced movies" are the new holy grail of advertising, but they're tough to pull off. So what defines a great ad — one that a viewer will choose to Tweet or post to Facebook? Coker has come up with a recipe for success called the branded viral movie predictor algorithm. First, the themes of a video must be congruent with people's pre-existing knowledge of the brand it is advertising. Second, only viral-produced videos with strong emotional appeal make the cut, and the more extreme the emotions, the better. Third, videos must be relevant to a large network of people — college students or office workers, for example.

Dr. José Antonio París: Marketing para Latinoamérica. AdSense program policies - AdSense Help All publishers are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program. Because we may change our policies at any time, please check here often for updates. In accordance with our online Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here. Expand allCollapse all Invalid clicks and impressions Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods. Clicks on Google ads must result from genuine user interest. Encouraging clicks or views (non-rewarded inventory) Content policies Abusive experiences Authorized inventory (ads.txt) Traffic sources Ad behavior

The 14 Most Powerful and Effective Words in Marketing | 60 Second Marketer | Tips, Tools and Techniques for Marketers Around the Globe In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns. This post gives you a sneak peak at the list that’s included in the book. Enjoy. Have you ever bought a product that you didn’t really need? You know the kind — they’re often found in the aisle displays at Lowe’s, WalMart or Barnes & Noble. Or, you may have been told about a deadline to buy concert tickets, join a health club or even buy a car for 0% interest. What’s up with that? This week, I’ll be posting blogs on this very topic. Below, you’ll find the 14 most powerful and effective words in marketing. I’ll cover this entire topic in depth when I speak at the SXSW conference. FreeNowYouSaveMoneyEasyGuaranteeHealthResultsNewLoveDiscoveryProvenSafety What do all these words have in common? How should you use these words in your marketing campaigns?

A VC: Marketing You asked for it Arnold and 84 others (so far). So I'm gonna talk about marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra). A very experienced and successful entrepreneur came into our office a week ago to pitch his latest company. So a few days later, I called him. Zynga has spent millions on customer acquisition and continues to do so. In my talk at Harvard Business School, I said "Early in a startup, product decisions should be hunch driven. Early in a startup you need to acquire your customers for free. So if you need to acquire customers for free early in a startup, how do you do that? For the consumer/free part of the web, there are some obvious things you will want to do: 1) Twitter – so many entrepreneurs have asked me "how did you start a company before Twitter?"

ClickBrain - Marketing is Dead. Long live the relationship! Ocean Marketing: How to self-destruct your company with just a few measly emails [update] Update: A representative for the Avenger Controller (a new one, obviously) has released an official statement regarding Ocean Marketing’s involvement with their product and the actions of Paul Christoforo. Original story: Strap yourself in, you’re about to witness the most outlandlish PR blunder in video gaming history. And trust me, there have been many… From VentureBeat Customers don’t just get irritated when you screw up cross-channel personalization. Starting earlier this morning with a post on Penny Arcade, co-founder Mike “Gabe” Krahulik brought to light a series of emails between Dave, a customer politely inquiring about the status of his Avenger PlayStation 3 controller order, and Paul Christoforo of Ocean Marketing, the PR lead for the product. I’m going to repost the emails in their entirety, then we’ll continue much, much further down the rabbit hole afterward. From: Ocean Marketing To: Dave Dec 16, 2011 2:45 PMDec 17– Paul Christoforo

Seven Myths About Transmedia Storytelling Debunked Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask. Last year, the Producer's Guild announced a new job title, Transmedia Producer, a decision that has more or less established the term as an industry standard. More and more companies are laying claim to expertise in producing transmedia content. But many using the term don't really understand what they are saying. So let's look at what people are getting wrong about transmedia. Myth 1: Transmedia Storytelling refers to any strategy involving more than one media platform. The entertainment industry has long developed licensed products, reproducing the same stories across multiple channels (for example, novelizations). Myth 2: Transmedia is basically a new promotional strategy. Yes, many early transmedia experiments were funded through marketing budgets. Myth 3: Transmedia means games.