background preloader

Mark. Adv. & Sales (Content)

Facebook Twitter

The Noob Guide to Online Marketing - A beginners guide to internet marketing [INFOGRAPHIC] The Noob Guide to Online Marketing - A beginners guide to internet marketing [INFOGRAPHIC] The Modern Marketing Workshop. How To Hack Sales And Grow Your Business. 26 Free Must-Have Tools for PPC Success. Nearly every craft uses tools to get the job done.

26 Free Must-Have Tools for PPC Success

Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and paper). 14 Google Tools You Didn't Know Existed. Now that you've written your eulogies for Google Reader, it's a good time to remember that Google has an abundance of other resources that may not be as popular but still deserve a spotlight.

14 Google Tools You Didn't Know Existed

We rounded up some lesser-known Google tools and applications that could help you cope with the loss of Reader and rekindle your love for Google. From fun tools like Google Ngram Viewer to useful resources like Full Value of Mobile Calculator, you'll find an array of tools for developers to small business owners to the average consumer. Take a look at the gallery and let us know what your favorite Google tool is in the comments.

Image courtesy of Flickr, Scobleizer. Multi-Screen Resources – Google. Multi-Screen Resources Skip to content Make Your Website Work Across Multiple Devices Build a website that showcases your business on every screen from smartphones and tablets to computers and TVs.

Multi-Screen Resources – Google

Your customers expect a great browsing experience regardless of what device they use. Whitepaper Building websites for the multi-screen consumer. Social, Digital & Mobile Around The World (January 2014) Startups Need To Embrace Zero Paid Media Marketing. Writing “As a User” does not make it a user story. I got a question from one of the blog readers on how I would describe a spec with examples for a user-interface specific user story, such as “As a user, I want to register in order to log in”.

Writing “As a User” does not make it a user story

The reader challenged the value of doing a Cucumber test for the registration, because it’s obvious and mostly UI-heavy. First of all, there is nothing obvious about that story. In fact, that is the problem! Social Media Strategy Workshop. In the course of my job, I often study the social media goings-on of major brands. I mean, I really dig in and study what they do. I’ve discovered some companies doing a superb job, like Maersk, Sony Professional, Cisco, and the Ritz-Carlton.

Too often, though, I find brands thrashing about without a cohesive strategy. George Dinwiddie's blog » Don’t You Have to LOGIN first? In my previous post, Avoiding Iteration Zero, I suggested starting with “the one obvious thing that needs to be done?

George Dinwiddie's blog » Don’t You Have to LOGIN first?

(Hint: it’s not ‘login.’)” As Jon Kern has recently mentioned, this same topic has come up elsewhere. I was also in that list discussion. Jon is, of course, right in a narrow sense. What Is Business Blogging? [FAQs] We recently published a blog post answering a common but nuanced question -- "What Is a Landing Page? " It made me realize that some of the other things I do every day may seem a little ... weird ... to someone just getting started with inbound marketing. For instance, business blogging. What is it? Publications Marketers: Listen to the Data, Not your Gut 11/06.

Advertising's Next Frontier: The Internet of Everything. AUSTIN, Texas — For some forward-thinking advertisers, refrigerators are hot.

Advertising's Next Frontier: The Internet of Everything

Presentation Lessons from Hollywood. I can’t get enough of movies. My ideal Friday nights consist of flopping down on the couch and watching a movie at home. There’s just something about the combination of visuals and audio that resonates with me. 10 interesting digital marketing stats we've seen this week. Here's some statistics we've seen this week, for your delectation. For more digital marketing stats, check out our Internet Statistics Compendium. Six second gold; the number of Vine tweets per second doubles in the last two months.

Unruly now helpfully compiles Vine metrics. Vine currently has more than 13 million users.Number of tweets containing a Vine link has risen from five every second during April to nine every second during the first three weeks of June.Branded Vines are four times more likely to be shared than video ads. Factors that affect search: ch..ch…changes. Social, Digital & Mobile Around The World (January 2014) Your Content Marketing Strategy Isn’t Working on Social Media. 2013 was the year of changes for digital marketing.

Your Content Marketing Strategy Isn’t Working on Social Media

We saw major shifts in the algorithms for Facebook and Google as well as developments in almost all other social media networks. 2013's best digital campaigns. Social, Digital & Mobile Around The World (January 2014) 15 Tech Companies That Will Define 2014. The Ultimate Guide to Social Media Image Dimensions [Infographic] When you're designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn't enough.

The Ultimate Guide to Social Media Image Dimensions [Infographic]

What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be? Download pre-sized cover photo templates for Facebook, Twitter, LinkedIn, Google+, and YouTube for free here. Construct Posts for Content Marketing. Fueling your blog with great content that your customers and prospects will find relevant, valuable or entertaining, is no walk in the park.

Construct Posts for Content Marketing

However, blogging in a Content Marketing program can build awareness for your brand, generate leads, and position you as a expert in your domain. And consistent creation, distribution and analysis is now the price of entry if you hope to succeed. A common frame of reference for Content Marketing. Facebook Image Specs INFOGRAPHIC. Want Your Video Ads to Go Viral? Stop Trying to be Funny [Report] If advertisers want their video ads to go viral they need to stop trying to be funny, according to new research published today by Unruly.

Want Your Video Ads to Go Viral? Stop Trying to be Funny [Report]

Unruly's Science of Sharing white paper, which gives brands and agencies actionable insights on how they can maximize their online video campaigns, found the two most popular ads from this year's Super Bowl attracted the most shares on Facebook, Twitter and the blogosphere because they did not try to make people laugh. The report also found that Wednesday was the optimum day to release a new campaign across the social web based on average daily share rates. The key findings of the report were: Wednesday is the best day to launch a campaign. This is based on two factors: First, 48.3 percent of the weekly video shares occur between Wednesday and Friday, with the peak of shares occurring on a Friday and the lowest point being the weekend. The least shared ads triggered low levels of hilarity and surprise, and didn't resonate with audiences.

How Facebook, Twitter, and Pinterest Sharing Affects Sales. Pinterest is the social network most likely to drive spontaneous purchasing, whereas Twitter and Facebook users are more likely to make social media-related purchases of products they were already considering, according to a recent report by Vision Critical. Asked whether they were already thinking of buying an item when they favorited it, 29% of surveyed Pinterest purchasers said no, compared with just 16% for Facebook and 9% for Twitter. Google's Matt Cutts On Why Links Still Rule & How SEOs Go Wrong In Getting Them. Eric Enge has published an interview with Matt Cutts, Google’s head of search spam.

6 Digital Metrics You Should Be Watching. Kristin Kovner | July 9, 2013 | 0 Comments. 23 Terrible Blog Marketing Tips You Should Ignore. How to tell a story. Platform design canvas v 0.1. 25 Twitter Tips To Help You Tweet Like A Pro. Almost everyone we know has a Twitter account and have a multitude of reasons for what and why they use Twitter. Some use it as a news feed while others use it as an RSS feed and some use Twitter as a messaging tool to communicate with friends and family.

Aside from personal uses, Twitter has become an essential promotional tool for bloggers, Internet marketers and social media professionals. The Ultimate Complete Final Social Media Sizing Cheat Sheet. In June of this year, we published an infographic listing all of the sizing information for images on Facebook, Twitter, Google+, and Pinterest. Construct Posts for Content Marketing. Why the Best CEOs Listen More - OPEN Forum. How-to-create-5-fabulous-infographics-final. 11 E-commerce Predictions for 2013. 23 Simple Methods to Promote Your Business for free. How to Build an Agile Content Marketing Team. 1Start-up-company-media-purchasing-patterns-infographic.jpg 1 300×4 605 pixels. 7 Basic Types of Stories: Which One Is Your Brand Telling? Companies Need a Head of Content Strategy, Creation and Distribution. Content is marketing, we all know that.