Pearltrees serie B founding round
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Pearltrees , a company offering a novel interface for sharing and finding content, has raised 5 million euros ($6.7 million US) in new funding. The basic unit of the Pearltrees service is the pearl, which is basically a bookmark. Users can assemble these pearls into trees based around a topic. Meanwhile, Pearltrees is using that data to determine how different topics and bookmarks are related, and allows users to find new pearls (related to whatever topic they’re exploring) through its “related interests” button. Following the lead from Google’s PageRank and Facebook’s EdgeRank, Pearltrees has named its technology TreeRank.
Social curation startup Pearltrees has just sealed a deal for €5 million (around $6.6 million), all in the name of creating a better interest graph. Much is being made in current social media circles of the “interest graph” concept, which is more about what you know than who you know, and which purportedly has strong connections to purchase intent and other matters of concern to online marketers. Put differently, while social networks like Facebook focus on what you have in common with your friends and how you react to friends’ recommendations, interest graph-based models (like the ones behind Pinterest, GetGlue or Foodspotting ) make social connections based on shared interests, not the other way around.
With 5 Million More Euros in the Bank, Pearltrees Gets Ready to Scale and Start Monetizing The Paris-based social curation platform Pearltrees just announced that it has raised a Series B round of 5 million Euros (about $6.62 million USD). The money is coming from Group Accueil, which had also invested in the service’s previous round. In total, Pearltrees has now raised 8.5 million Euros. The company, which launched its first alpha almost 3 years ago, aims to use this money to scale its product and – maybe even more importantly – implement a freemium business model for its service.
You’ve heard of the social graph, now meet the interest graph. While Facebook and Google+ have built their social networks around collecting and networking your contacts, there’s a new platform emerging where instead of leveraging friends, it leverages content. Your mind should immediately turn to Pinterest and its collective visual bookmarking clones (if it doesn’t, you haven’t been using the Internet enough). These sites aren’t concerned with helping you find and communicate with your friends — that’s really just a side benefit. Instead their core focus is to curate and collect things — things you want, things you like, things you bought, things you made or want to make.
Pearltrees raised $6.7 million in funding in a deal led by Groupe Accueil, according to a news report from Tech Crunch. Here is the story. Pearltrees Raises $6.7M For Its “Collaborative Interest Graph”
Mardi 14 février business - 14 février 2012 :: 07:57 :: Par Eric Le service de « social curation » français Pearltrees vient de boucler son quatrième tour de table, avec cette fois une levée record dans sa jeune histoire : 5 millions d’euros.