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Case-Study-Metallic-appearance-utilised-for-toothpaste-packaging.pdf. Paper, Plastic or Cloth: Which Bag is Best for the Environment? - Political Calculations - Townhall Finance Conservative Columnists and Financial Commentary - Page full. Successful packaging is about more than the materials you use. Image By: Jim Johnson Marla Donahue FORT LAUDERDALE, FLA. — The recent passing of poet Maya Angelou, and one of her famous quotes, got Marla Donahue thinking.

Successful packaging is about more than the materials you use

Donahue, president of the Flexible Packaging Association, gets paid to think about, promote and even protect her industry. So when she was listening to recent National Public Radio coverage of Angelou’s death, it was only natural for her to relate what she heard to her own job. And this particular quote from Angelou stood out: “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

“Well,” Donahue said during the recent Global Pouch Forum in Fort Lauderdale, “after thinking that I was thrilled that people have forgotten what I had said and done, I thought more deeply about what the message was. “People do not forget how packaging makes them feel. “Consumers remember how that packaging makes them feel. Marketers Use Neuroscience in Package Design to Influence Consumers Subconsciously.

How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home?

Marketers Use Neuroscience in Package Design to Influence Consumers Subconsciously

That was the challenge for U.K. -based design consultancy Elmwood after packaged-foods maker Gressingham Foods asked it to recast its brand identity as premium but accessible. Elmwood uses biomotive triggers in its designs, arguing that certain graphic elements conjure instinctive responses from consumers. A cusp shape (think a shark fin or horns) conveys fear or caution, while curves represent softness and comfort. Elmwood’s clients also include Walmart, Schweppes, and Saucy Fish Co. While neuromarketing is gaining favor (it’s also the topic of a Starcom MediaVest Group/TED event at Cannes Lions this year), most marketing efforts still forgo the subconscious in favor of targeting the rational mind.

Personal Care

Flexible Packaging. Highlighting Flexible Packaging (2) We continue our story about the recent developments in flexible packaging, highlighted by the 58th Annual FPA Flexible Packaging Achievement Awards recently presented by the Flexible Packaging Association. 4.

Highlighting Flexible Packaging (2)

Ghost At the FPA Awards Ceremony, Rollprint Packaging Products, Inc. also walked away with Gold for Technical Innovation and Silver for Packaging Excellence awarded to its development of Ghost. Ghost is a technology that creates an integrated, repeating watermark embedded in the composite flexible packaging material making it technically and economically challenging to duplicate. The repeating watermark, which is actually an optical effect, is added by cooling the extruded film differentially during manufacturing. The technique produces sharp images and crisp type down to 4-point size and the effect is visible to the naked eye. Since the watermark is added concurrently during normal processing, it can be done with little added cost. 5. 6. Like this: Like Loading... Caps & Closures Market Worth $56.6 Billion by 2018. According to the market research report “Caps & Closures Market by Raw Material (Plastic, Metal & Others), Applications (Food, Beverage, Personal Care & Home Care, Pharma & Industrial), Types (Plastic: Screw, Dispensing, Metal: Screw & Lug, Can Ends, Others) - Global Trends & Forecast to 2018”, the caps & closures market is estimated to grow from $42.7 billion in 2012 to $56.6 billion by 2018 with a CAGR of 4.8% through 2018.

Caps & Closures Market Worth $56.6 Billion by 2018

Asia-Pacific led the global market followed by North America and Europe in terms of revenue in the year 2012.


Environment. China’s foodservice packaging market to overtake US. The foodservice packaging market looks buoyant in the next few years China’s foodservice packaging market will become bigger than that of the US by 2020 at current annual growth rates, according to a report just issued by Smithers Pira.

China’s foodservice packaging market to overtake US

By 2011, food and beverage consumption in a foodservice context in China was double that in the US, almost 200m tonnes versus just under 100m tonnes, the report claims. Despite this, the US is currently the largest consumer of foodservice packaging, at 198bn packages compared to 158bn in 2011, according to 'The future of foodservice packaging and disposables to 2016' . However, Smithers Pira states that “China is forecast to overtake the US by 2020”.

And, although Japan’s foodservice packaging market was ahead of China in 2011, the company predicts that it will surpass Japan too within a shorter timescale. ‘Long-term growth potential’ Bags and sachets and plastic bottles.

Active Packaging

THIN WALLED PACKAGING. Consolidation changes face of European market / Producers react to falling profitability / AMI study Manufacturers in the thin walled packaging market in Europe are reacting to a fall in profitability through a number of dynamic structural changes according to a recently published report from plastics industry consultant Applied Market Information (AMI, Bristol / UK;


Large participants in the 2.8m t market are responding to price and innovation requirements of their customers, particularly in thermoforming applications that have seen profit erosion due to overcapacity and the standardisation of packaging. The report says that the industry is consolidating and evolving to satisfy market needs more profitably by increasing throughput across a reduced number of converting sites, focusing investment in core facilities, investing in integrated extrusion thermoforming, exiting from unprofitable business and placing an emphasis on differential advantage.