Direct mail and email copywriting best practices for engaging customers. I recently was headed out of town to lead a workshop on "The Do's and Don'ts of Writing Successful Direct Mail Copy.
" As part of the prep, I dissected what I do every day and why I do it. No surprise, the same techniques that work for writing direct mail copy also apply to developing digital content. The basics of direct response writing is channel agnostic. The key is in knowing how to apply the do's and don'ts for engaging readers and motivating them to take the next step. (For 33 chapters of copywriting tips, check out my very recent "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ.)
Odd numbers vs. even. Numerals vs. numbers written as words. 1,000 is easier to scan than one thousand. Benefits vs. features. Be specific. Keep words, sentences and paragraphs short for faster and easier scanning. Niche copywriting for love and (more) money. January 7, 2013 • written by Laura Crest.
How to Write A High Converting Sales Page. InShare53 Designers and developers can work wonders with how a site looks or behaves, but it's up to you to hand over great copy in order to get a high conversion rate and return on your investment.
High quality copywriting is a skill in great demand these days, and not every business or non-profit is able to pay a skilled copywriter. So, if you're getting by writing your own sales copy and web pages, here's a checklist of 10 copywriting basics that every piece of sales copy should contain, especially if the goal of the site is to make sales or drive leads. 1. What's In It For Me? This may sound rude, but nobody cares what you think. Branding vs Direct Response Style Marketing & Advertising. There are 2 fundamentally different styles of marketing and advertising… About the 2 Styles Examples of Each Style Download I also made a handy PDF (that you can totally download for free without even opting-in to anything!)
That shows a side-by-side comparison of branding and direct response – just share or like this page to get instant access… SWEET! Share this to unlock your FREE download! Support this blog by using one of the buttons below to unlock your FREE PDF download. About the Author: Conrad Flynn Hi, I'm Conrad Flynn, a direct response specialist and all around marketing geek! How To Make Someone An Offer They Have Never Refused. The work of Robert Cialdini is a favorite among marketers.
Here at The Daily Egg, we’ve discussed his work several times. Perhaps his most popular work is the book “Influence: The Psychology of Persuasion”. In that book, he lists six principles of influence. One of those principles is consistency. Like many of the weapons of influence Cialdini describes, the persuasive power of consistency occurs deep within our subconscious, quietly wielding power over our decision making. The concept of consistency refers to a persons desire to make future decisions that are consistent with past decisions. For example, if you are a fitness trainer constantly proclaiming the benefits of exercise and nutrition, the decision to purchase a book called The 300 Calorie Cookbook would be consistent with your past decisions.
It’s a very obvious concept in human psychology, and a very powerful one. 25 Ways You are Failing at Promoting Yourself, Your Products and Your Work. If you're new here, you may want to subscribe to my RSS feed.
Thanks for visiting! Self promotion. Whether the words stir up enthusiastic excitement or deep-rooted repulsion inside you, there is no doubt of its importance to those of you for whom attracting clients and buyers is important. The more flexible, in control, and independent we want to be in our craft, the more of an understanding of self-promotion we need. The trouble is, many creative freelancers, and self-employed people in general, are walking into a life of independent work with little understanding of what works and what does not work, especially when the rules, at least on the surface, are changing. I plan on looking at promotion and marketing a lot more closely through Red Lemon Club over the coming weeks, but for now, let’s look at those things that are not working, so that you know what to leave out of your promotion strategy (and what to start putting in): 1. Tips For Creating Powerful Headlines That Sell.
How To Write Seductive Sales Copy Like Apple. How does Apple do it?
Apple seduces with great design. It creates a big buzz for each product launch. And it has evangelists and raving fans. But its sales copy plays a key role, too. Apple copywriters know exactly how to sell with words. How does Apple’s sales copy captivate your attention? By studying the iPhone 5 copy, you can learn how to write persuasive sales copy. Let’s have a look at 11 seductive copywriting techniques. 1. The iPhone 5 headline grabs attention. Your headline is the first thing web visitors will look at on your landing page – even before they look at an image. 14 Resources to Help You Write Better Marketing Copy.
Looking for a little inspiration to shift your marketing copy from blah to brilliant?
These 14 writing and copywriting blogs (in alphabetical order) will help you stay at the top of your game – and as well as the usual suspects, there may be a few you’re not reading yet (but should be). There’s advice on all aspects of writing, together with a favorite read from each blog. 1. AWAI Online Blog. How to Steal Killer Sales Copy Straight from Your Prospects’ Mouths.
The best copywriters in the world are thieves and frauds.
We’re thieves because we steal words from our customers and prospects. We’re frauds because we act like those words came from our brains. Truth be told: it’s our thievery that makes us powerfully effective copywriters. Top-performing copywriters know that our job is not to sit at a desk and dream up new ways to express the value of X product or Y service. (Even the most gifted among us are not that insightful.) No, our job is to use real people’s words to express what they want, what they like, what they need.
That’s our real job. How do we do that? Like I said: we steal. We pore over voice of customer data – from surveys, focus groups, product studies, market research, one-on-one interviews, usability studies. Expert TV – Why The Traditional Copywriting Formula Isn’t Working With Women.