8 Online revenue model options for Internet businesses > Smart Insights Digital Marketing
Selecting the best revenue options for Internet startups I’m often contacted by site owners with an idea for a new site who are trying to work out how much revenue they’ll be able to raise depending on the number of visitors to their site. There’s no simple answer to this, but to help, several years ago I created this spreadsheet model which also features in my books as an activity to help students working on this topic. It shows the main parameters you need to set – blue fields and it works how the revenue earning – orange fields. The Site Ad revenue model If you plug in some average figures for pay-for-performance-based advertising options like cost per click or cost per action approaches li as shown below it shows why fixed fee and CPM models tend to be preferred by publishers. It also shows that you need substantial traffic to to make much money through advertising. How to use the revenue model calculator It allows these parameters to be set: The 8 Internet revenue model options 1. 2. 3.