Social Networking for Financial Advisors. Easy Advisor Prospecting with LinkedIn. If there’s one social network that advisors are using, it’s without a doubt LinkedIn.
“The Professional Network,” as it’s called, is a perfect tool for advisors to use to find potential new clients. One of the best ways to do this is by searching through your existing LinkedIn contacts. If you specialize in a niche market, LinkedIn can be your best friend for prospecting. As you scroll through your existing connections on your LinkedIn account, maybe you’ve noticed that beside each contacts photo is their current job title and company.
When you select a contact, you can also view their LinkedIn connections. As you check out the contacts of any of your LinkedIn connections, the platform also displays which connections are mutual and, if you’re not connected, it shows how many degrees of seperation exist. Easy Advisor Prospecting with LinkedIn. Your Sales Pipeline’s Dark Side. There are perils in the pipeline.
These range from bulges to gaping holes. Failure to understand and manage these perils will just cause you to work harder, or worse, you will get discouraged and quit. As we progress through a series of pipeline perils columns, I plan to accumulate various bits of pipeline wisdom for you here: www.billgood.com/salespipeline. You should start your own “pipeline library” by downloading my sales pipeline infographic you see on that Web page. It’s a great cheat sheet on the critters that go in, inhabit and get ejected from your pipeline. Marketing.linkedin.com/sites/default/files/attachment/MassAffluentWhitepaper.pdf. Does social media work for prospecting? Is it possible to find prospects using social media?
Yes! Social media is definitely misunderstood when it comes to utilizing Facebook, Twitter and LinkedIn to reach potential clients. I have been using social media to reach prospects for about nine months, and I can testify that it works. However, it does take work to make it work. Social Media Compliance Concerns for Financial Advisors May Be Overstated. Making the Case for Social Media in Your Firm. Financial Advisor Marketing: How to Boost Your Social Media Strategy. 8 Innovative LinkedIn Marketing Campaigns.
It is now conventional wisdom that any marketer worth her salt is actively marketing her brand on Facebook and Twitter.
But LinkedIn? The buttoned-down social network may have more than 238 million users, but it's not generally considered a hotbed of marketing experimentation. Perversely, that makes it a better destination for marketers — virgin territory where clever promotions can stand out. In many cases, LinkedIn has been eager to join in. The company's Sponsored Updates encouraged marketers to tap non-traditional advertising methods and experiment with native ads.
Since the efforts are so new, there are just a handful of examples of marketers executing truly creative programs on LinkedIn. 1. LinkedIn Tops 250 Million Members. LinkedIn now has 259 million monthly active users, up from 238 million in the previous quarter and 187 million a year earlier.
The latest number, which came as part of LinkedIn's third quarter earnings results, puts the professional social network firmly ahead of Twitter, which had 230 million active users last quarter according to its updated S-1. However, LinkedIn is still well behind Google+ (currently at 300 million) and Facebook (1.15 billion as of the June quarter). "Increased member growth and engagement helped drive strong financial results in the third quarter," said Jeff Weiner, CEO of LinkedIn.
This Research Just In: More Financial Advisors Gain New Clients & Enhance Customer Relationships on LinkedIn. As the Global Head of Category Development, Financial Services for LinkedIn, I’m often excited by the ways financial advisors connect on LinkedIn and share content to educate themselves and their customers.
They now share market trends and commentary, company videos, financial calculators, and product updates in ways they haven’t before. In my role, I’m uniquely positioned to see how these advisors use the platform as more than a prospecting tool or referral network. But new research from Putnam Investments affirms it: financial advisors also use LinkedIn to enhance how they manage their relationships with current clients. Here are five reasons why: 1. It’s no secret that financial companies increasingly take advantage of the many benefits of social media. That’s more than three times the number who use Google+ (31%), Facebook (29%), and Twitter (21%). 2.
LinkedIn is designed for professionals focused on succeeding in their careers. 3. Want proof? 4. 9 Steps to Grow Your AUM With LinkedIn. Has Financial Industry Press Over-Hyped Social Media? - Platinum Strategies. The financial industry has a tendency to blame mainstream media for hyping financial news, and yet, is guilty of the same crime where social media is concerned.
You’ve seen the headlines – Advisor Lands $90 Million Account on LinkedIn… Financial Advisors Rave About Social Media Results… Win More Referrals With Social Media – these days, it seems like every industry journal is leading with them. An entire new crop of “social media experts” has arisen, specifically to sell it as the next magic sales and prospecting arrow in your marketing quiver.
The Financial Advisor’s Guide to LinkedIn – Part 6: Promoting Your Business With a Company Page. How to Manage LinkedIn Endorsements for Financial Advisors. LinkedIn Compliance: Are Recommendations Testimonials? Imagine if each of the “Big Three” social media sites hosted a party.
Twitter would wear a wrinkly T-shirt and Facebook would have on a hoodie. Meanwhile, LinkedIn would sport a shirt-and-tie. The Top 10 Tips for Financial Advisers to Get Some LinkedIN Love. By Tony Vidler More and more professionals are coming to realise that LinkedIn is a place where they just HAVE to be.
It is already a part of establishing your professional credibility in the connected world. I’ve been a Linkedin fan and avid user for a few years now, and it is a critical part of my marketing. LinkedIn Strategies for Financial Advisors. A version of this article first appeared on Michael Kitces Nerd’s Eye View Blog LinkedIn is a powerful online resource for financial advisors.
With over 225 million members who are active, engaged, and affluent, creating an influential presence on LinkedIn can help you take your business to the next level. To tap into the business benefits of LinkedIn, you first need to make an investment in your presence that will position you as an influencer. In this article, I’m going to explain how to do just that. Building influence on LinkedIn is a critical factor for expanding your visibility, developing new relationships, and creating business opportunities. How to Manage LinkedIn Endorsements for Financial Advisors.
Over 10 million endorsements are made daily on LinkedIn however there’s a lot of buzz going around about the meaninglessness of these endorsements. In fact, most of you are pretty annoyed about them. After speaking at a conference last week about the Power of LinkedIn for Financial Advisors, I was flooded with questions. A few of the most common were in regards to endorsements: “Why are these people endorsing me?”
And “Can I have endorsements?” The Financial Advisor’s Guide to LinkedIn – Part 6: Promoting Your Business With a Company Page. The Biggest Mistake Financial Advisors Make on LinkedIn. (2 votes, average: 4.50 out of 5) Loading ... Inside Social Media Regulations for Advisors. For Advisors, Social Media About Influence, Not Sales. Www1.socialware.com/rs/socialware/images/LinkedIn-Compliance-4.12.pdf. LinkedIn: Compliance for Financial Professionals - Socialware.com. In the last post, we discussed many different ways that LinkedIn has become central to business communications for financial advisorsand other professionals such as life insurance agents.
Financial professionals whose books of business rely on personal connections can’t help but benefit from a stronger LinkedIn presence. In fact, there are already more than 180,000 advisors using the LinkedIn platform today. But we also know that regulated professionals must be careful to maintain compliance in all of their business communications, whether that means newspaper ads, the telephone, old-fashioned paper letters, or the newest social media platforms.
LinkedIn 101: A Guide for Financial Advisors. How Social Media Is Changing The World [INFOGRAPHIC] Incorporating Social Media in Your Practice (Infographic) A few phrases you might not put together in a sentence: financial services, social media, industry regulation, cutting edge. That said, you’ve probably noticed a shift lately as industry regulators have started to find their footing in the world of social media. Things are changing, albeit slowly. Personally, I think it’s fair to say that when regulators and practitioners get on the same page, social media will become a core business-building and communications tool for most advisors. We already see the generational pressure building. Financial Advisors' Use of Social Media. Advisor Tech Tips. Share. 5 Things to consider for your LinkedIn Summary. Share. Your professional and business personas. Share.
Investmentnews. Advisers at brokerage firms could be about to catch up to registered investment advisers in the social media race, as technology improves and compliance fears ease. Overly restrictive compliance departments at broker-dealers have been the biggest hurdle in getting brokerage-firm representatives up and running on social media, observers said. Unlike RIAs, many broker-dealers require pre-approval of personal messages, or limit posts to canned corporate material. For more on social media,Check out Investment News' special report and see how you stack up. The Financial Industry Regulatory Authority Inc. doesn't require pre-approval of social media posts, but B-Ds have to have “one policy that applies to thousands of advisers, so they take as many precautions as they can,” said Kristen Luke, owner of Wealth Management Marketing, a consulting firm.
Pre-approval can pretty much kill interactive Twitter usage, and limits Facebook and LinkedIn postings as well. 5 ways to optimize your LinkedIn profile. 5 FINRA Social Media Guidelines that you Need to Know.