Study: Gift cards remain popular, consumers eager for mobile storage. Simple and Targeted Card-Linked Offers | edo Interactive. Sainsbury’s strikes deal with Sir Terry Leahy-backed Eagle Eye. Eagle Eye’s software also enables retailers to register patterns of shopping behaviour and adapt promotions accordingly. It can be used to combat fraud, as grocers often complain that money-off vouchers are easily photocopied and can be used on different brands of products, much to the chagrin of suppliers.
“For us this is a game-changing move as it signals that this model works,” said Phill Blundell, chief executive of Eagle Eye. "We will be taking charge of a third of the entire UK grocery market. " Eagle Eye software will be added to Sainsbury's tills Eagle Eye already has an agreement with rival supermarket Asda but is prevented, at the moment, from striking a deal with Tesco due to its exclusive use of loyalty scheme Dunnhunmby. However, that could soon change as Tesco is understood to have received bids from WPP and private equity firm Advent for the Dunnhumby business. • Comment: Tesco should go for a rights issue rather than selling off its best assets.
Groupon Apple Watch app lets users buy deals. Taking Card-Linked Offers To The Next Level. While there was a lot of excitement around card-linked offers when they were first introduced into the marketplace, things seem to have cooled — or at least quieted down. Souheil Badran, the newly appointed president and CEO of edo Interactive, agrees but believes that mobile can reignite the business model — provided that these platforms serve all of the stakeholders in the payments ecosystem.
In a recent discussion with MPD CEO Karen Webster, Badran shared his thoughts on how this can all happen. KW: The last time we chatted — not that long ago — you were the SVP & GM of payments for Digital River. You’re now leading a card-linked offers platform. What attracted you to edo and an entirely new part of the payments ecosystem? SB: Edo’s a great business. It stands in the middle of the advertisers, the banks, and the consumers — and what I’m most excited about is the opportunity to bring all three of those together.
KW: It is amazing that edo’s been around for eight years. SB: Absolutely. UK’s Largest Loyalty Program Goes Digital. Nectar, a longstanding loyalty program that allows customers to collect points from online retailers and brick-and-mortar retailers in the U.K., announced the launch of a digital rewards platform called Nectar Tickets yesterday (June 10). “Through a partnership with Monitise, a leading digital commerce provider, Nectar Tickets allows consumers to use their Nectar points to unlock exclusive deals for events nationwide such as theatre, comedy, live music, exhibitions and museums, at a fraction of the cost and directly on site,” the company said in a statement. According to Nectar, 19 million collectors currently earn points through the program when shopping for groceries, doing projects, booking vacations, paying household bills, buying gas and even getting their car serviced.
Nectar points can also be earned by shopping at the 500 leading online retailers available through the company’s website. To check out what else is HOT in the world of payments, click here. Money Talks When It Comes to Customer Loyalty in the UK. Brand loyalty is the Holy Grail for retailers and service providers the world over. After all, repeat customers, by definition, make multiple purchases and thus generate more revenues. But once you’ve got your customers “through the door,” how do you go about retaining their business? While everyone bangs on about personalization, consumers in the UK want you to know something. Yes, personalization is nice, but if you want their continued loyalty, give them something for free. March 2015 research from IPG Mediabrands asked UK consumers how they’d like their loyalty rewarded, and the top three responses by some distance all related to handouts.
A sizable 67% wanted points transferable for money, 50% wanted discount vouchers and 48% simply wanted “free stuff.” Brits do like a bargain. Yet more evidence of this thriftiness came in an October 2014 study from the Direct Marketing Association UK (DMA UK), fast.MAP and DBS Data. Who Needs Words When You Have Emojis? Are Subscriptions The Secret To Customer Loyalty? Discounts are a surefire way to attract a customer – a fact that the millions nationwide who still hit the stores before the break of dawn on Black Friday can attest to. Everyone loves a good deal – which goes a long way to explaining the emergence and rapid rise of “daily deal” or “flash sale sites.” Buyers got better bargains, and merchants got a platform to acquire buyers from the wide digital world. Flash forward almost a decade and the outcome has not been quite as predicted — Groupon and LivingSocial have both undergone significant pivots toward more traditional eCommerce, as has Gilt, which is also moving into physical retail and personal shopping services.
Fab was valued at a $1 billion in 2013 – only to fire 80 percent of its workforce a year later and be offloaded in a fire sale for $15 million earlier this year. Zulily was valued at around $1 billion in 2012 and it IPOed at $39 a share. Which, Jao noted, means that win-win wasn’t so much there for the merchants. SONAE EXPANDE BERG PARA FRANÇA E DINAMARCA E ENTRA NA AMAZON UK. 11 MAIO 2015 A Sonae reforçou a sua atividade internacional através da expansão da Berg para novos mercados. A marca de artigos de desporto outdoor da Sonae está agora disponível em França e na Dinamarca através de distribuidores locais, bem como a nível europeu através da plataforma online da Amazon no Reino Unido.
Susana Barros, diretora-geral da Berg, afirma: “A Sonae tem demonstrado uma enorme capacidade no desenvolvimento de marcas capazes de triunfar em Portugal mas também com potencial para competir no mercado internacional, como é o caso da Berg. Os nossos produtos conciliam qualidade, inovação, tecnicidade, design e preço atrativo, respondendo às necessidades dos clientes mais exigentes. O processo de internacionalização não é fácil, mas a forte aceitação da marca a nível internacional deixa-nos confiantes no desenvolvimento de novas avenidas de crescimento para a Berg, explorando formatos alternativos de expansão”. How Millennials Use, or Don't Use, Social for Shopping.
Adult millennials in the US are the ones who put social media on the map. And, thanks to their heavy smartphone usage, they are in the vanguard of consumers now making social networking a largely mobile activity. Many millennials use social networks as a resource when shopping, or simply to express their opinions about brands. But they mostly use social media to socialize—and don’t necessarily want to find brands addressing them there, according to a new eMarketer report, “Millennials and Social Media: Gauging How Facebook and Other Networks Fit in Their Lives.”
On social, millennials learn about products through peer activity. September 2014 polling by Annalect asked US smartphone-owning millennials to cite the main digital ways in which they discovered brands. Nearly half said they did so from “someone else following/‘liking’/pinning/tweeting info on social media.” In addition, millennials make more general use of social media to research possible purchases.
Uber Drives Cashback Rewards For Capital One. Uber has already gained a reputation for offering consumers cheaper cab options, but as of yesterday (April 21), the ride-hailing company secured a partnership to help some riders earn cash back. Uber and Capital One officially announced a deal between the two companies that allows Capital One cardholders to receive 20 percent back on their credit statements on all Uber rides for the next year. This deal is offered through the Quicksilver or QuicksilverOne card, and doesn’t required specific enrollment from the cardholder.
For Capital One cardholders who are new to Uber, they will also receive two free rides (up to $30 per ride). “Capital One remains focused on delivering value to our customers through convenient and innovative digital solutions that make their lives easier,” Todd Kennedy, Senior Vice President of U.S. Can Anything Save Loyalty? There’s no good news these days if you’re in the loyalty business.
It’s easy, though, to think that there is. For instance, just last week, Colloquy’s annual loyalty census reported that loyalty membership is exploding, with 3.3 billion loyalty memberships now in place in the U.S. If you never read beyond the headline, you’d think that loyalty innovations were setting the world on fire. But, it’s the fine print that tells the real story. Active participation in those loyalty programs has been on the decline since 2010, when it was pretty pathetic to begin with.
Then, 54 percent of loyalty program members were inactive. Five years later, in 2015, nearly 60 percent (58 percent to be precise) of program members are inactive – despite the fact that the number of memberships is on the rise at 29 per household. You don’t need to have passed high school algebra to figure out something is way off here. I can’t say that I’m surprised. It’s just way too easy to start a loyalty program. Pop Quiz. Lloyds to push rewards to customer mobile phones and smartwatches.
Lloyds Bank is to push notifications on cashback offers and rewards to registered customer mobile phones and smartwatches. Lloyds' Everyday Offers programme provides cashback discounts covering everything from grocery shopping to clothes, home ware and restaurants at a range of leading retailers. As part of Everyday Offers, ‘It’s On Us’ rewards select Lloyds Bank customers every month by repaying a purchase they have made up to the value of £500. The launch of notifications for Everyday Offers represents the first step towards a broader push notification service for mobile banking customers says Adrian Bryant, director of digital at Lloyds Bank.
“In a busy world, we are constantly thinking of new ways to help customers interact with us more efficiently," he says. In addition, he says, customers that pair their smart watch with their phone will get these push notifications straight to their wrist, "making the mobile experience even more convenient". Blurred Lines: Card Present And Card-Not-Present. Tim Cook may say that 2015 is the “Year of Apple Pay” but 2015 might be the year in which the split between card-present, NFC, in-store, card-not-present, online and in-app, begins to disappear, Matt Barr, SVP of Emerging Payments for MasterCard U.S., told MPD CEO Karen Webster. The reason, Barr said, is tokenization, which makes all of those distinctions “quite dated.” Barr gave Webster a look inside the MasterPass playbook for 2015, discussed the impact of tokenization on mobile commerce’s future and said why he thinks MasterPass and Apple Pay are more complements than competitors. KW: We’re here to get caught up on MasterPass and MasterCard’s plans to expand it around the world.
Before we get into that, let’s level set. Give us the state of the state with respect to MasterPass and in-store payments today. MB: Enabling MasterPass in-store payments at a normal POS in a physical store is a service that we’ll be bringing to market later this year. MB: Certainly. KW: I agree. Twitter Forays into Digital Couponing, uses Direct-to-Card. This is the season of giving and gifting. Happy Holidays! We will give you a set of 3 whitepapers, with our compliments. Gift yourselves some great content by subscribing to our free daily newsletter. Now, that's a sweet deal! Twitter is making an concerted effort in enabling commerce on the social media platform. When users come across a Twitter Offer on their timeline, they can add the offer to their credit or debit cards. With Twitter Offers, advertisers can attribute redemptions directly to campaigns and track promotions to measure ROI even if redemption happens offline.
Chase launches site for personalised rewards. With research showing that many Americans consider a strong rewards programme more important that interest rates when choosing which credit card to use, Chase has launched a new site promising to make its rewards more personalised. A survey of 1000 Americans carried out for Chase by Mercator Advisory Group shows that 35% rank an attractive rewards programme ahead of other factors like interest rates and credit line when selecting which card to use most.
In addition, more than half say that, as a rule, they try to use a credit card with rewards that are relevant to them. Chase Card Services is attempting to tap into this with its new Ultimate Rewards site, which gives users a personalised dashboard and online rewards activity module displaying recent activity and points accrued. Cardholders can 'like' offers, which then ensures that future content is tailored to their preferences, while spending habits are also used to customise rewards. Card Linked Offers launch in Europe | Visa Vision. Step Aside, Mobile: Banks and Retailers Should Hold Onto Traditional Coupon Strategies.
In a payments space that’s practically gone completely digital where the paper version of anything comes second, there still happens to be some surprising statistics about who continues to opt for the “old school” ways. TSYS’s Consumer Payment Choice Study, conducted with an online consumer survey and in-person focus groups, confirms that consumers are still heavily using coupons. In fact, 83 percent of respondents said they use coupons, which, said Joe Majestic, Director of Corporate Strategy and Planning at TSYS, proved to be rather surprising. Consumers surveyed for the “Consumers, Coupons, and Daily Deals” report had various incomes, yet in nearly all income ranges, at least one third were using coupons 50 or more times a year, said Majestic. “We didn’t see as much variability between different income segments as we thought we would,” he said. “In fact, the highest percentage of heavy users was in the 150 thousand plus income bracket.”
Card-linked marketing programs not well-understood despite benefits | Bank Credit News. Card-linked marketing has emerged in recent years as a way for companies to target current customers and attract new customers, but a recent survey revealed the practice is not well-understood or widely used in the financial services industry. According to the survey, released by Bank of America and The CMO Club, 90 percent of companies who have used card-linked marketing saw an increase in revenue as a result, and nearly all said the solution is effective in reaching their target audience. In 2012, Bank of America launched its online and mobile cash-back deals program BankAmeriDeals, which presents bank customers with various offers for department stores, restaurants and fast food chains in online and mobile banking apps.
Other companies, such as Microsoft, MasterCard, California Pizza Kitchen and American Express, have launched similar programs, but while the data indicates such programs are effective at boosting the bottom line, they are not yet fully understood.