1. ViEWLeX Pop Culture et Stratégies de marque Février 2006 # 04 by LeXeul - http://lexeul.blogspot.com Edito • Les évolutions et usages technologiques récents tendent à donner raison aux annonceurs, qui s’inquiètent de voir la publicité traditionnelle perdre de son attrait auprès des consommateurs. Un choix croissant de médias et de modes de diffusion qui segmentent toujours plus les audiences ; des innovations technologiques qui font la part belle à la mobilité et redonnent du pouvoir au consommateur ; une sur-représentation de la publicité traditionnelle qui débouche sur l’apathie, voire l’ennui. Ces constats obligent à repenser le rapport des marques aux consommateurs, dans une logique nouvelle, qui placerait la dimension de « loisirs » au centre des dispositifs de communication. VIEWLEX # 02

A couple of months ago, a thread was created on Reddit asking Anthony Bourdain to "do an AMA." AMA, as you may or may not know, is short for "Ask Me Anything," and is a type of Reddit thread where a famous or interesting Redditor creates a thread and allows other users to do a sort of Q&A in the comments. These are also sometimes called IAMA, which is short for "I am a _________. AMA. Popular AMAs have featured people ranging all the way from John Colbert and Ken Jennings to government whistleblowers and full-time sex slaves. As a person who loves to read about all the little corners of the world that I don't get to visit in person, I'm a big fan of AMA threads, but was particularly intrigued when I read that Anthony Bourdain would be participating in one. American Copywriter

Joelapompe : Press, Outdoor, Guerrilla, Design and TV Advertisin Deux idées visuelles en tout points (cubes) identiques! Quand on voit que cette idée de réalisation est vieille de plus de 7 ans, et déjà utilisée en pub, on se dit que les créatifs devraient se "désintégrer" de honte. Pourquoi refaire ce qui avait déjà été très bien fait. Mention à l'originale pour cette magnifique musique de DJ Shadow

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January 15, 2012 Detroit's leading automaker flashes its tech face Ford / NAIAS 2012 Kickstarter / Funding The history, practice and methodology behind creative planning Welcome To Contagious

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And then there was Cars.com, which I’d actually put it in the middle of the pack. I’m only including it here because lots of folks tweeted that the ad was inspired by Men in Black II… These weren’t my favs, but best online extension goes to Chevy Sonic’s LetsDoThis.com and Jack In The Box’s MarryBacon.com 2012 was also the year of dog (and there were some real dogs in the mix, looking at you Doritos ) but after their platinum duds, Bud Light’s rescue dog tie-in was a welcome change. …but I thought of How to Get Ahead in Advertising . I wanted to love Honda’s Matthew’s Day Off, but I can’t get past that it’s about the actor not the Ferris character. Ask A Copywriter

1 day(s) ago Would you like to advertise on Adland? Please email hostmaster @ adland . tv with your request. ihaveanidea

Home - Osocio, Social Advertising and Non-profit Campaigns A record number of blogposts. A shortlist of 80. A team of hand-picked jurors from around the world. And just three winners.

Winner. November. Benetton: Unhate Advertising Agency: Fabrica, Treviso, Italy Advertising Agency: 72andSunny, Amsterdam, Netherlands Creative Director: Carlo Cavallone, Eric Ravelo, Paulo Martins Designer: Paulo... AdOfDaMonth.com | Are You Innit?

Made by Buzzman . Iedereen weet dat computervirussen bestaan, maar niet iedereen kent het verschil tussen een virus, een Trojaans paard of een worm, laat staan de schade die ze kunnen aanrichten. Daarom creëerde Kasperky Lab , een bedrijf dat IT-beveiligingsoplossingen levert, de Kaspersky Virus Hunt , een reeks van drie minigames die de gebruiker op humoristische wijze op de gevaren van computervirussen wijzen. De website is volkomen safe for work, dat wel, maar is dit de juiste aanpak? Buzzing Bees | Dagelijkse dosis creatieve communicatie

The Hidden Persuader -- "TV Ads' New Digital Role" , Harvard Business Review -- "In the future, no television advertisement will be just self-contained narratives designed to entertain, inform, educate or remind consumers about products. Their role isn't going to be about building brand recall, favorability and awareness in that moment alone.

Kodak promoted the Easyshare P880 camera’s 12x zoom capacity in 2005 with a print advertising campaign developed at Ogilvy Frankfurt. Photographers stand close to a tennis player, lion and stock car, with the tag line, “Zoom in closer. The new Kodak Easyshare P880 with 12 x optical zoom.” The Inspiration Room