Marquer son territoire et faire prospérer les réseaux sociaux su. Les réseaux sociaux, mashups à base de Twitter, ou autres Facebook-like fleurissent à un rythme qui m’évoque parfois l’éclosion de nouveaux groupes à chaque nouvelle vague musicale, de Londres à Seattle (Kurt si tu m’entends…). Quand ce n’est pas FriendFeed, c’est Plurk (Cobain ?) , quand ce n’est pas machin c’est bidule, bref, pas une semaine Les réseaux sociaux, mashups à base de Twitter, ou autres Facebook-like fleurissent à un rythme qui m’évoque parfois l’éclosion de nouveaux groupes à chaque nouvelle vague musicale, de Londres à Seattle (Kurt si tu m’entends…). Quand ce n’est pas FriendFeed, c’est Plurk (Cobain ?) , quand ce n’est pas machin c’est bidule, bref, pas une semaine ne passe sans sa nouvelle hype sensationnelle. Sans porter de jugement de valeur sur tous ces nouveaux services, je constate que ces derniers bénéficient d’un effet qui va au-delà du buzz qu’ils génèrent : l’effet marquage de territoire.
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AdFreak. Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. At the reception, dad sits at the piano and attempts to play Pachelbel's Canon, which opens the floodgates for memories both happy and sad. The flashbacks are a tad disorienting at first, but you'll get the gist.
(RocketNews24 has a handy breakdown/translation for those in need.) There's a nice shot of the bride's hands playing along on the table as pop struggles with the song. Judging from reactions around the Web, this finely crafted cinematic spot, clocking in at more than three minutes, has left more than a few viewers misty-eyed. Indeed, emotion-stirring ads from Asia are a big deal these days. All advertising is manipulative to some degree, but at least these weepers win us over with deft manipulation. Marketing and Advertising News With Attitude by Steve Hall and A. AdPulp: Daily Juice from the Ad Biz. Advertising for Peanuts. Advertising/design goodness - advertising and design blog. Brandflakesforbreakfast. - adverbox advertising blog. I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertisi.
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