WOM Ad Study: Talkable is more Oral than Digital March 3, 2012 • Comments Off The Talkable Brand video series continues every Tuesday with a new episode giving you knowledge and a nudge to make word of mouth marketing happen. So far, eight episodes have been posted. Behind the scenes I’ve been busy prepping the remaining 42 episodes. (Yes, a total of 50 episodes will be posted in 2012.)
BakerTweet Nitty gritty We built a wall-mounted, Wi-Fi device with a large, friendly dial for doughy hands. It had a bespoke Arduino circuit board and hygienic wipe-clean controls. 23 glorious geometric patterns in design Lately, we've noticed a lot of designers using geometric patterns, shapes and styles in their logo designs, vector art and more. Using these shapes, the designs become a simple yet wholly striking work of art channelling influences from the design era of art deco. Subscription offer We've rounded up our favourite examples of geometric patterns and designs featuring geometric shapes.
The 25 Winners of the Print Celebrates Design Competition Justin Ahrens challenges common ideas of what design success is and discusses how it is achieved by other means. This eye-opening video will broaden design’s potential for self-gratification and improving the world. Designers are makers—all day, every day. And here at Print magazine, we like to celebrate the designs you create that commemorate an occasion, be it a holiday or special event. That’s why we created Print Celebrates Design, a design competition for your cards, gifts & invitations. AdAge Top 15 Campaigns of the 21st Century Many ad campaigns over the years have sold soap. Fewer have tried to change societal notions about beauty. Even fewer have tried to do both. Dove’s “Campaign for Real Beauty” is the campaign that did it.
Everything Ages Fast (Facebook, Youtube, Twitter, and Skype) These posters are part of an ad campaign entitled “Everything Ages Fast,” designed by Moma Propaganda and created for client Maximidia Seminars Link via Laughing Squid 20 Best Color Palette Generators and Galleries for Designers Everyone loves colors. Colors are among the most important elements of every design and artwork. As designers, we work with colors every day. However, it’s not an easy task to find the best fitting color palette for a website, application, or other product. Color theory is such a serious thing that even Goethe wrote a book on the subject.
30 Bizarre and Creative Packaging Design Examples Inspiration November 1, 2010 One of the things that identifies the image of a product is its packaging. Few elements like striking graphics, attractive colors, and unusual shapes are carefully thought of to come up with packaging design that catches the attention of the consumers. A packaging design is a critical component in marketing because it is the packaging that makes it stand from the rest when consumers choose a product from the shelf. Alexanders Print Advantage - Web To Print Experts Many people may think of print ads as merely ink on paper--something flat and static. However, these people are missing the potential paper can give them. There's touch marketing, naturally--the use of foil, digital spot varnish, and other textures to engage other senses. But these are not the only innovative technologies you can use in your print ad. These excellent advertisements use technology, special add-ons, and more, making them more than just a piece of paper.
BETC launches pop culture agency The new agency, which is billed by BETC as a "lab-agency", will be housed within BETC's Paris office and will have 20 staff. BETC Pop will be run by BETC’s vice president, Fabrice Brovelli and BETC Music’s managing director, Christophe Caurret, both of whom will do the job on top of their existing responsibilities. Isabelle Tardieu will look after integrated projects and international at BETC Pop.