Brandflakesforbreakfast

AdFreak Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. Het dagboek van Jens Mortier ,,Onze bestaansreden is aantonen dat creativiteit werkt.'' Jens Mortier drukte dit jaar met zijn nieuwe bureau Mortierbrigade een stevige stempel op de reclame-actualiteit. Januari De Mortierbrigade is een paar maanden bezig en heeft zich gevestigd in een loft aan de Rotterdamstraat in Sint-Jans-Molenbeek. De locatie viel een beetje tegen. Dit is niet zo'n beste buurt.

Ten Words That Build Trust Do you think one short sentence at the end of your ad could cause a major increase in the level of trust customers place in you? Believe it or not, it’s true. Researchers found that placing the following statement at the end of an ad for a auto service firm caused their trust scores to jump as much as 33%!

Competitive Intelligence: Purpose & Process Posted by JoannaLord When it comes to marketing your brand online there is just so much to do. We spend our days researching, creating, implementing, and then measuring the success of our efforts. There are dozens of channels to participate in, and obviously thousands of ways to go about marketing your brand, but however you slice it—online marketing comes down to introducing new audiences to your brand, keeping your current brand users happy, and evolving the brand/company itself. Unfortunately I think the first two steps often overshadow that third step to the process—evolving the brand/company itself, probably because to grow as a company you really need to take a pause and evaluate where you are currently standing. As marketers, the idea of pausing is equated with losing momentum which scares the hell out of us all.

Marquer son territoire et faire prospérer les réseaux sociaux su Les réseaux sociaux, mashups à base de Twitter, ou autres Facebook-like fleurissent à un rythme qui m’évoque parfois l’éclosion de nouveaux groupes à chaque nouvelle vague musicale, de Londres à Seattle (Kurt si tu m’entends…). Quand ce n’est pas FriendFeed, c’est Plurk (Cobain ?), quand ce n’est pas machin c’est bidule, bref, pas une semaine Les réseaux sociaux, mashups à base de Twitter, ou autres Facebook-like fleurissent à un rythme qui m’évoque parfois l’éclosion de nouveaux groupes à chaque nouvelle vague musicale, de Londres à Seattle (Kurt si tu m’entends…). Quand ce n’est pas FriendFeed, c’est Plurk (Cobain ?), quand ce n’est pas machin c’est bidule, bref, pas une semaine ne passe sans sa nouvelle hype sensationnelle.

Now Is The Golden Era For Advertising Oftentimes when people ask me what I do for a living and I tell them I work in advertising, they ask, “Don’t you wish you got to be an ad man in the golden era, like on Mad Men?” I usually smile and respond with “What makes you think the golden era was 40 years ago? We are living in the golden era right now--the most exciting and unpredictable time in marketing history." We are witnessing a complete social transformation. The entire industry has been flipped on its head. Richard Branson: The Importance of Not Being Earnest The famous British billionaire says having fun should be an essential part of your business. The four P's -- people, product, price and promotion -- are often cited as the keys to a successful business. Yet this list omits a vital ingredient that has characterized Virgin companies throughout our 40 years: Fun, with a capital F. When we started Virgin Atlantic in 1984, we had some great people and lots of good ideas about how to do things differently . Sadly, we did not have a lot of money to take it to the streets. Compared to the giant establishment players of the time -- TWA, Pan-Am and British Airways -- we had a tiny fleet, if one plane qualifies as a fleet, and a miniscule advertising budget.

Interactive Marketing Forrester Research Forrester Research For: You are responsible for developing and implementing digital marketing strategies and programs and evangelizing the value of digital marketing across the organization. Who this role is for: VP of Interactive MarketingVP Digital and Online MediaVP of eMarketing Social StrategistOnline Community Manager Register as a guest to explore the Forrester content that aligns with your professional role. BestAdsOnTV.com