Makin' Ads AdFreak Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. Judging from reactions around the Web, this finely crafted cinematic spot, clocking in at more than three minutes, has left more than a few viewers misty-eyed. Indeed, emotion-stirring ads from Asia are a big deal these days. All advertising is manipulative to some degree, but at least these weepers win us over with deft manipulation.
Our amazing Zulu tracker during safari Het dagboek van Jens Mortier ,,Onze bestaansreden is aantonen dat creativiteit werkt.'' Jens Mortier drukte dit jaar met zijn nieuwe bureau Mortierbrigade een stevige stempel op de reclame-actualiteit. Januari De Mortierbrigade is een paar maanden bezig en heeft zich gevestigd in een loft aan de Rotterdamstraat in Sint-Jans-Molenbeek. De locatie viel een beetje tegen. Dit is niet zo'n beste buurt. Verder gaat alles ons voor de wind. Er kwamen ook klanten naar ons toe waarvan we na het eerste gesprekje zeiden: liever niet. Maart De Mortierbrigade werkt aan nieuwe campagnes en maakt plannen voor innovatieve reclameconcepten. Een ander initiatief op dat gebied is een radioprogramma voor de Zoo van Antwerpen. April Jens Mortier reist naar Santa Fe in de Verenigde Staten om deel uit te maken van de jury voor de Clio-awards. Deze maand kwam onze eerste campagne op radio, voor Croky. Mei Jens Mortier maakt deel uit van het panel van de quiz 'De tabel van Mendeljev' op Eén. Juni September Oktober November December
Adverve When a photograph is not just a photograph !! Forget "Mad Men"--Now Is The Golden Era For Advertising Oftentimes when people ask me what I do for a living and I tell them I work in advertising, they ask, “Don’t you wish you got to be an ad man in the golden era, like on Mad Men?” I usually smile and respond with “What makes you think the golden era was 40 years ago? We are living in the golden era right now--the most exciting and unpredictable time in marketing history." We are witnessing a complete social transformation. The entire industry has been flipped on its head. So what’s changed? Well, it’s mostly an organizational problem. Those that are truly devoted to forging ahead have accepted that to compete, it is no longer adequate to just have the best creative talent; rather, you need to have the best multi-disciplinary teams. Rethinking how we work has naturally impacted the future direction of our business and the type of creative executions we craft for our clients. As an agency it is our goal to make 2012 the year of great content. So how are we going to continue to do this?
PACKAGING | UQAM ACNE PRODUCTION - HOME Diesel’s Flagship Store Opening in Frankfurt started off an array of events reinforcing the new brand positioning. To bring alive Diesel’s new global campaign – the #DIESELREBOOT movement – and to encourage young people to contribute their own creations, ACNE Berlin invented a world-first – the Diesel GIF Booth. The GIF booth works like a photo booth, going a step further to produce GIF animations instead of photographs. The store opening event in Frankfurt has been followed by the Future Contemporaries Party at the Serpentine Gallery during the Fashion Week in London, where the GIF booth was exhibited and used by young talents creating amazing selfies.