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The World's First Floating Vending Machine Campaign Lipton Ice Tea made a huge splash with their latest experiential campaign where they placed a vending machine on the ocean waves in Cape Town, South Africa on December 18th, 2012. Experiential Marketing agency, Stretch, helped Lipton Ice Tea promote their tagline, ‘Never Lose Your Cool’ in this fun experiential campaign by creating the first ever floating vending machine. Prior to the campaign, Lipton Ice Tea’s Facebook page released information about a cargo ship going down and vending machines bobbing up and down somewhere on SA’s coastline. Consumers were encouraged to guess locations of the next siting of these UFO’s (unidentified floating objects). If they guessed correctly, they stood the chance of winning some very cold hard cash. On the launch day at the Clifton 4th beach, media were abuzz including The Cape Argus & national news channel, ETV.
8 Things Everybody Ought to Know About Concentrating “Music helps me concentrate,” Mike said to me glancing briefly over his shoulder. Mike was in his room writing a paper for his U.S. History class. On his desk next to his computer sat crunched Red Bulls, empty Gatorade bottles, some extra pocket change and scattered pieces of paper. Before I Die & Candy Chang What matters most to you Interactive public art project that invites people to share their personal aspirations in public. After losing someone she loved and falling into depression, Chang created this experiment on an abandoned house in her neighborhood to create an anonymous place to help restore perspective and share intimately with her neighbors.
Free CV templates - the way to go? Free CV templates are rife on the Internet. It seems like everybody and anybody is offering free CV templates on websites. And the funny thing is that people use them. People look for them, they copy them and paste in their details and fire the CV off to whatever job their are applying for. And then they seem disappointed when they get no response. 101 Ideas to Get More Freelance Work and Generate New Client Leads Since FreelanceSwitch started, there is one question that I get asked more often than any other. How can a freelancer find more work and generate new client leads? Well at FreelanceSwitch we don’t shy away from the pressing questions.
5 Complimentary Skills to Graphic Design Articles January 7, 2009 In today’s economy competition is rougher than ever and even before this economic down turn I had mentioned how competitive the field of graphic design was getting and how more and more job listings were looking for multi-talented designers. By this I mean many employers want you to not only be a graphic designer, but also a web designer with knowledge of multiple coding language and much more. 20 Creative Resume Designs Which Will Amaze Any Potential Employer A great showcase design post of some truly creative and inspiration CV designs which im sure would blow away any potential employer. The post focus on creative designs which make use of creative layout and designs which focus on colour. We would love for you to share within the comments your favourite designs from the post 1.My Resume
How To Track Down & Scout Out Influencers You’ve heard it a lot. The key to your social dominance lies in your ability to connect with your brand influencers and get them to pass on your content and their networks just how great you are. It’s well-intentioned advice but it means nothing if you don’t know who these influencers are and how to go about identifying them. That’s the tricky part. Word-of-Mouth - How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same) By now, many marketers have dabbled in social media—launching contests, promotions, and branding campaigns on Facebook, Twitter, YouTube, and blogs. But what many marketers fail to understand is that "social" is not the same as "sharing." Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough. Many brands fail to get maximum exposure for their social media campaigns because they don't take the extra step to activate viral sharing of their content.
Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC] Is Flickr good for SEO? Can Tumblr drive traffic? If these questions are part of your day-to-day work, hold onto your hats; here's an infographic that's actually useful for a change. If you're doing any social media marketing, here's something for your to print out and hang up near your desk as a handy point of reference. 7 Lessons for Better Networking with Social Media Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, and Twitter with others to explore living wisely in our modern age. Mashable readers can use code ‘Mashable‘ for a discount when registering. Social media allows us to discover, connect, and engage with new people of interest. While most people are open to new connections and receiving messages from people they don't know, there is a fine line between reaching out and "spamming." The challenge is to make a connection clearly and effectively without wasting people's time. Many of us are on both sides of this relationship — sometimes making the connection, sometimes receiving the invitation.
Strengths and weaknesses How far is my company away from failure? The question itself sounds like an admission of inadequacy. The confident manager surely doesn't walk around waiting for nemesis to strike.