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MarketingSherpa

MarketingSherpa
MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing. Thank you for signing up for MarketingSherpa content. Improve your marketing -- and save money on every purchaseSign up today for a MarketingSherpa Membership. Benefits include: Get every Special Report for FREE (usually $97 each) Get every 30-Minute Marketer for FREE (usually $47 each) Save 20% on every purchase Ask the Librarian for help in locating marketing research Enjoy other member-only perks Get more info and sign up for a MarketingSherpa Membership here. MarketingSherpa Community

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The Rise of Shopping APIs Infographic Friday comes early this week, we’ve teamed up with Monetate on the Rise of Shopping APIs. Click image to enlarge Tweetable stats: ClickZ - News and expert advice for the digital marketer since 1 The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. It should be noted though, that its not about writing sensation headlines for short-term traffic gains, it’s about ensuring that, if you write a quality article, the headline works to sell it. 1.

About MECLABS MECLABS is a science lab that uses real-world research to help business leaders get better use out of sales and marketing technology and resources, including Internet marketing, website optimization, and lead generation and nurturing. We have been involved in direct research partnerships with companies throughout Europe and North America since 2001. MECLABS deploys a rigorous Methodology to conduct research. This research is compiled from: More than 15 years of research partnership with our clients1,300 experimentsOver 1 billion emails10,000 landing pages tested5 million telephone calls500,000 decision maker conversations Insights from our work are then codified within our Primary Research groups.

Blog Awards: The 13 best marketing industry blogs (according to you) I remember when I first started out in the industry. I used to devour Creativity, Ad Age, Adweek, Mediaweek and Communication Arts. Trade publications like these helped me learn about the industry, and helped me do my job better. While trade pubs are certainly still valuable, many marketers now also turn to industry blogs to help them do their jobs better.

Cliff Pickover's RealityCarnival April 1st Submit a Link (04/01/13) "If someone gave you the entirety of Wikipedia from 100 years in the future for 10 minutes, what would you read?" (03/31/13) The broken walls of fractaloid Carthage, in the math-encrusted city beyond your dreams. Click to mag. (03/30/13) Imagine the joy of weaving Jupiter out of yarn

Public Site: MIT CDB Can workers actually be beneficiaries of the digital economy? MIT Sloan Professor Zeynep Ton believes the answer is yes. And just as importantly, she says, businesses won’t lose out in the process. Much has been written and discussed about the economic inequalities created as a result of digital technologies. In this blog, for example, MIT Research Scientist, Andrew McAfee, cites significant economic data supporting the view that IT is responsible for tectonic changes in U.S. jobs and wages. Professor Ton’s latest research offers some win-win scenarios for employees and their employers.

Startup of the Day - 4delite - BizSpark Startup of the Day The BizSpark startup of the day is o Clever Sense, based in the US. Below you will find an interview with o Babak Pahlavan, Co-founder and CEO of Clever Sense. All the best to them and congratulations for being the startup of the day! Website: Tell us who you are and your role in the company:

Recherche d’espace Top 3 Ways to Make Your Search More Accurate Most of the time, you just want to find content that has a particular phrase. Here are the three easiest steps to get what you want: Enclose your search phrase in quotes. Recherche d’espace Top 3 Ways to Make Your Search More Accurate Most of the time, you just want to find content that has a particular phrase. Here are the three easiest steps to get what you want: Enclose your search phrase in quotes. A search for "black cat" is going to return content with the phrase "black cat".

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