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The Persuaders

The Persuaders
FRONTLINE takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public. In this documentary essay, correspondent Douglas Rushkoff (correspondent for FRONTLINE's "The Merchants of Cool") also explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics, shaping the way our leaders formulate policy, influence public opinion, make decisions, and stay in power.

80 Extreme Advertisements That Will Challenge Your Mind Inspiration An advertisement’s aim is to instantly attract the attention of viewers. Some use humour to draw viewers’ attention, but there are other kinds of advertisements that go to extremes to present something different. As a follow up to our previous article 60 Humorous Advertisements That Will Tickle Your Bones, today we look at the opposite extreme to using humour in advertisements. Presenting another side to design, some of the advertisements shared in this article today may be a little visually disturbing or conceptually controversial. Warning: Viewers Discretion Is Advised! Image from: Squid 80 Controversial and Disturbing Print Ads Let’s look at these advertisements objectively with an open and analytical mind and appreciate the creativity that went into it. Here are 80 controversial advertisements that challenge the boundaries of what is socially and morally acceptable with the use of dark humour and shock tactics. Just liquid hand wash: Cockroaches Ariel: Pervert Alac: Kitchen

An insulated boardroom is an ineffective boardroom Design & Thinking - a documentary on design thinking The A-B-C of Behaviour We all seem to be talking about changing behaviour through good design…but changing behaviour is actually really hard. Working as a psychologist in a detox unit at the start of my career has admittedly shaped my view of what it takes to change someone’s behaviour; and whilst I learnt it certainly isn’t impossible, it often takes time. Combine this with the fact that most human behaviour is not considered to be overly planned, with ‘conscious thought’ playing, at best, a small role in shaping our choices…things start to become a little tricky for us as designers. So how do we start to make sense of what influences someone to change their behaviour, given we are often charged with creating designs that are ultimately intended to encourage, if not drive, some form of behaviour change? Behaviour Change, One Step at a Time(r) An egg timer – the catalyst of change Can you recall when you last changed your behaviour and maintained that change for an extended period of time? Don’t Forget Rules …

5 Clever Product Packages That Dissolve After Use These days, any designer worth his or her salt is grappling with ideas of waste and sustainability, trying to come up with ways to do more with less. This is especially pressing in the realm of product packaging: According to the EPA, Americans alone throw away some 70 million tons of boxes, bags, containers, and inserts each year. It’s a staggering statistic, and any place where we can cut back will help stem the tide. That lofty ambition served as the basis for Mickelson’s thesis project at Pratt Institute last semester, where the designer earned his masters in package design. Most of the solutions stem from streamlining the packages of products that are, in some way, packages themselves--or are products that already include many individually packaged parts. The designer’s proposal for Glad trash bags seems even more feasible--and perhaps even a bit more clever. But at their best, Mickelson’s redesigns are most noteworthy for being so un-noteworthy.

The complexity of influence is a challenge – and an opportunity | Media network | Guardian Professional If media is interesting because it facilitates communication, whether that communication is mediated or disintermediated, then communication is most interesting when it facilitates influence. You have been influenced when you think something you wouldn't otherwise have thought, or do something you wouldn't otherwise have done. Simple as, although you wouldn't think it now that influence is the hot word. The capacity to change hearts, minds and deeds is considered the mark of the great communicator, the compelling personality, the charismatic politician, and ultimately no one wants to communicate without influence; that wouldn't be a good use of the communicator's time and energy, or indeed that of those on the receiving end. The focus on making sure you're influenced back is vital too. Influence is complex, and I mean that in the full "complexity science" sense of the word. A characteristic of complexity is that studying the individual rarely betrays anything about the phenomena.

WWF Footprint Calculator Yerli Fanzin Kapakları Vol.1 - Alkışlarla Yaşıyorum Yüce Türk topraklarında MÖ 1991 gibi görülmüş ilk fanzinden bu yana semalarda dolaşmış bilimum fotokopiksel neşriyattan 30 adetlik seçmece bir balya. Bu nefis karpuz sergisinin emektarı Tolga Güldallı'ya saygılar.. mondo trasho laneth disguast biyonik ali spastik eroll gorgor eblek fermuar lan ahmeth kara cüce hayat bir pantolondur bunalım hariçden gazel yan etki dış mihrak twilight sokak edebiyatı triplex alternatip tayyar menfur dahke pisscore yelloz veganarşi hamyap ense traşı zımpara akıl fikir Kategori: Türk İşi Etiketler: yerli fanzinturkish fanzinesdiy

Rokeach Value Survey Beliefs, Attitudes and Values[edit] RVS is based on a 1968 volume (Beliefs, Attitudes, and Values)[2] which presented the philosophical basis for the association of fundamental values with beliefs and attitudes. His value system was instrumentalised into the Rokeach Value Survey in his 1973 book The Nature of Human Values.[1] Terminal Values[edit] Terminal Values refer to desirable end-states of existence. True FriendshipMature LoveSelf-RespectHappinessInner HarmonyEqualityFreedomPleasureSocial RecognitionWisdomSalvationFamily SecurityNational SecurityA Sense of AccomplishmentA World of BeautyA World at PeaceA Comfortable LifeAn Exciting Life Instrumental Values[edit] Instrumental Values refer to preferable modes of behavior. The Instrumental Values are: CheerfulnessAmbitionLoveCleanlinessSelf-ControlCapabilityCouragePolitenessHonestyImaginationIndependenceIntellectBroad-MindednessLogicObedienceHelpfulnessResponsibilityForgiveness Survey info[edit] See also[edit] Feather, N. References[edit]

Media Manipulation Illusion Example UPDATE: We had a critical situation here – a database crash, and website ceased to function over the last couple of hours. Luckily backup was available, so everything should function correctly again. But I still need you to help me identify if there are any errors on this site left! Please report all your findings and experience during the down-time. I don’t know if these shots were taken from an actual photojournalism, or were they just used as a theoretical example, but either way consider this a pretty powerful demonstration. See for yourself how our our perception can be easily shaped, and manipulated with by the media.

"FRONTLINE takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives." by jerrybuchko Oct 27