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Seth's Blog

Seth's Blog
The traveling salesman, the carnival barker and the old-time businessman can hit and run. Make the sale, cut your costs, move on. Today, though, in the connection economy, two huge factors are at work: 1. Subscription. The lifetime value of a customer is high and getting higher.

http://sethgodin.typepad.com/

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10 Key SEO Strategies Every Facebook Page Owner Should Know Facebook Pages are increasingly becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of – you guessed it – search engine optimization (SEO). While Facebook’s “viral channels” – the News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans. While viral distribution can help you reach people your fans are directly connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase.

What Is The Future For Display Advertising? Often, a question doesn't have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic - and providing a bit of space for it. Today's participant is Dave Morgan, who is CEO of Simulmedia, an ad technology company focused on the addressable television market. He recently answered a series of questions about the future of display in a conversation with AdExchanger.com... AEA - American Evaluation Association : Blogs Evaluators are blogging! Some focus on evaluation, some do not. Look for the to identify AEA members.

Pixar’s 22 Golden Rules of Storytelling Back in 2011, then Pixar storyboard artist Emma Coats (now freelancing) tweeted 22 rules of storytelling, according to Pixar. Coats learned the ‘guidelines’ from senior colleagues on how to create appealing stories, tweeting the nuggets of wisdom over a 6 week period. Last week, artist and User Experience Director at Visceral Games (a subsidiary of Electronic Arts), Dino Ignacio, created a series of image macros of the 22 rules and posted them to Imgur and Reddit. 9 Lists To Keep Updated, and Keep Handy I bought a Moleskine notebook a long time ago, and for a while it got zero use. My productivity system is totally digital and Web-based, as is my personal journal. I bought the Moleskine because it looked awesome, and because so many other people found it useful. The Moleskine, though, made its way into my pocket or backpack all the time, because of one simple use I found for it: a list manager. Not a list of things to do, or people to call – different lists.

The 20 Most Expensive Google AdWords — And How to Compete Against Them Last Updated Jul 19, 2011 8:41 AM EDT Social media marketing may get all the buzz, but Google advertising still drives tremendous web traffic (and profits for Google): Over the last year Google generated over $33 billion in revenue, 97% coming from advertising, with a major portion of that from AdWords. So what are the most searched, most expensive Google AdWords? Here's a list from WordStream, a search marketing software and services firm.

Blog Just a couple more stops until the Death Star. @sean_voegeli Many of our employees live a long way from the office. One of our designers has a particularly hellish trek. Instead of whining about it — or just staring at his phone like the rest of us — he started making it a #creativecommute. Sean Voegeli* is a talented illustrator, avid Instagrammer, and loyal Star Wars fan.

What Are My Writing Tips? It pays to read through your spam filter, sometimes. You will be amazed by what you may find. Along with the usual spams, you could either find a legit comment or a piece of inspiration. 8 kid entrepreneurs to watch - Lizzie Marie Likness (4) Company: Lizzie Marie Cuisine Age: 11 Website: lizziemariecuisine.com An aspiring chef since age 2, Lizzie Marie Likness is well on her way to becoming the next generation's Rachael Ray. At age 6, Lizzie Marie Likness yearned to take horseback riding lessons. She wanted them so badly that she offered to help foot part of the bill. Maestro Social Media Social media (social networking) is content created by people using accessible and free Internet online resources. Social media allows people to discover and share information, including text, pictures and video. It’s a relatively new and innovative way for people to connect and form relationships, both personal and business. Social media web sites include blogs, Facebook, Twitter, YouTube, Google+, Linked In, FourSquare, Pinterest, and many more. [list style="arrow"] (Eager to get started?

Data Driven Nonprofit Blog — Evaluate for Change On December 10th, 2014, the Obama administration announced that one billion dollars in funding from a combination of private and public sources will be dedicated to expanding early childhood education programs. The logic behind this large financial commitment is driven largely by a number of research studies demonstrating the benefits early childhood education has on later educational outcomes. This story is one example of how data can drive policy recommendations and affect change. Accompanying the announcement was a report released entitled “The Economics of Early Childhood Investments.” The report claims “the expansion of early childhood programs would result in a benefit to society of $8.60 for every dollar spent.” The report also claims “increased access to Early Childhood programs can decrease the achievement gap, increase cognitive functioning, and workforce earnings, and social-emotional development.”

Seth manages to blog something thought provoking every day - including weekends. by adrianpearson Jan 31

Totally agree, his blogs always seem to contain value, which is extremely difficult to accomplish. by kletain Jun 27

Thanks, his great and I like to have his blog close to keep his advice close :o) by allybova Jun 26

definitely a great idea to pearl Seth's blog :D by lilzeon Jun 19

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