6 Stupid-Simple (and Free) Ways to Grow Your Email List At AppSumo, we built the base of our business by growing our email list to more than 750,000 subscribers. And even though AppSumo had thousands upon thousands of email subscribers, my personal blog’s email list had just 12,000. So in 2014, I made it my personal goal to hit 50,000 subscribers on my blog, OkDork.com. I tried many different plugins and strategies, each with their own merits. Today I want to share with you the six key tools and strategies I used to grow my email list 316%+ in just eight months. Our AppSumo team has released a suite of free tools we used to grow our email list called SumoMe. Here are the six stupid-simple (and free) ways I hit my goal and grew my email list to 50,000: #1. Most sites never actively ask for their readers’ email addresses. It self-tests and self-optimizes so that it shows to visitors at the best time. Install List Builder in less than 60 seconds via SumoMe.com or grab the WordPress plugin. #2. #3. Here’s how Smart Bar looks on AppSumo.com #4. #5.
18 Sneaky Ways to Build Brand Awareness When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you look for a plastic bandage, or a Band-Aid? These terms are known as proprietary eponyms, and they’re the apex of brand awareness. For a brand or product to become a proprietary eponym is pretty much the pinnacle of brand awareness (sorry, Pepsi). While there’s no quick fix for becoming a household name, here are 18 brand-building strategies to help launch (and continue) your efforts. Here are our best pieces of brand-building advice. 1. Users will gladly spread word of your product or service when they know they’ll get an added perk. 2. Another great way to get your brand known on the web is to deliver ultra valuable, gorgeous looking content to share on other blogs. However, run-of-the-mill content won’t cut it – you need to be guest publishing high-quality stuff. 3. 4. 5. 6. 7. 8. 9. 10.
How Likeability Impacts Marketing Success Do you care about being liked at work? Do you think likeability should even play a role in business decisions? If you’re struggling to answer these questions, you might be confusing ‘likeability’ with being considered ‘nice.’ In his latest book, Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, Rohit Bhargava explains that likeability has nothing to do with being nice, and everything to do with being believable. Having sat through hundreds of pitch meetings, I can tell you one thing for sure… unlikeable entrepreneurs never get funded. ~ Guy Kawasaki The Jobs Paradox Steve Jobs was clearly a visionary with a brilliant mind. When Nike CEO Mark Parker was asked about the best advice he ever received, he recalls Jobs telling him some months before he died: Nike makes some of the best products in the world—products that you lust after. Author’s Purpose Rohit Bhargava, author of Likeonomics. What to Expect You will learn about: Book Highlights #1: Truth
4 Tools to Grow Your Email List Fast Do you wonder why you don’t have engaged readers on your blog? Do people come and then leave your website, without letting you know if they would return? If your web analytics software is showing that you’re attracting more new visitors than returning ones, you might recognize that you have to work harder on engaging with your audience, rather than trying to get more traffic. Let’s take a look at those two types of visitors. You attract new visitors to your website by using social media tactics and guest posting. On the other hand, returning visitors usually need a strong reason to come to your website again. In a previous article, I have mentioned the importance of email marketing. In 2013, there were 1.23 billion Facebook active accounts and 232 million active Twitter accounts. According to the Radicati Group There were 3.6 billion email accounts in 2013. 2 tips for capturing email addresses 1. The subscribing box is an “organic” method to collect email addresses. 2. Paid tools 1. 2. 1.
CAN-SPAM Act: A Compliance Guide for Business Do you use email in your business? The CAN-SPAM Act establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Do you use email in your business? Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $40,654, so non-compliance can be costly. Don’t use false or misleading header information. Here are the answers to some questions businesses have had about complying with the CAN-SPAM Act. Q. A. Q. A. Q. A. Q. A. Q. A. Q. A. Q. A. Q. A. [Note: Edited March 2017 to reflect Inflation-Adjusted Civil Penalty Maximums.]
How to Master Content Marketing In a Month Do you want to attract a steady stream of new customers? Are you looking to create better content, but you need fresh ideas? A lot of marketers are still unclear about what content marketing means. This article will explore the benefits of content marketing and preview an exciting new opportunity from Social Media Examiner to help take your content marketing to the next level. Smart Content, Big Rewards: An Example Today, businesses of all sizes are using content marketing to slay the competition, attract large followings of loyal customers and explode their business’ growth. But when tiny Magnolia Hi-Fi started using content, the Internet wasn’t even around. Magnolia used content marketing to grow from a small audio store to an $87 million brand. Back then, they had just transitioned from a neighborhood greeting card and photography store to an audio specialty store. The plan was to give prospective buyers something to focus on other than price – content. Here’s a question for you. inShare230
10 Smart Ways to Grow Your Email List Email is still the best cost-effective marketing tool to grow your business. These 10 tips will help grow your email list and bring more business. March 11, 2013 Quick question: Is the number-one marketing tool to grow your small business: a) Facebook, b) Google+, or c) Email ? If you guessed email, you’re correct. When done right, email is the most cost-efficient marketing tool for engaging customers between visits. How to Develop 5 Great Marketing Habits To build your business, here are 10 proven approaches to growing your email subscriber base. 1. 2. 3. 4. 5. 6. 7. 8. Tips for Writing a Business Proposal 4hb.com -- By Category -- Wisdom and Life Skills -- Tips for Writing a Business Proposal Tips for Writing a Business Proposal by June Campbell Business in the nineties means fierce competition, aggressive marketing and strategic alliances. Business proposals are developed for one of two possible reasons. (1) A business entity has called for tenders or has invited you to submit a RFP (Request for Proposal). The following eleven tips are guidelines that I keep in mind when I develop a business proposal for a client of my writing service: 1. Before you begin to write the proposal, summarize the concept in 2-3 sentences, then show it to a lay person and check for understanding. 2. If you have a good idea and you communicate that idea clearly and effectively, the recipients will be impressed. 3. Your proposal will be competing with proposals prepared by professional writers, graphic designers and desktop publishers. 4. 5. 6. Include visual elements sporadically throughout your document. 7. 8.
27 Time-Saving Tools and Tricks to Be a More Productive Marketer Today’s marketers are increasingly strapped for time. We live in a world where inboxes buzz at 11pm and “busy” is the most common response to “How are you?” If this sounds familiar, you’re probably faced with a conundrum: You can’t get in any earlier. You can’t stay much later. And sleeping any less would qualify you for full-on zombie citizenship. So what can you do to become more efficient in the time that you do have? To reclaim precious minutes and hours in your schedule, you’re going to need a few good strategies, a collection of tools, and a liberal policy on office coffee consumption. Strategies to Speed You Up So often, efficiency comes down to focus. Timeboxing If I let them, single blog posts could take me a full day to complete. Timeboxing adds focus and urgency that helps you move more quickly through your work. 1) Allow yourself a concrete period of time for each task -- for example, 2 hours to research and write a blog post. 3) Here’s the hard part. Email Quarantine Windows/PC
A Detailed Look at My (Non-Aggressive) Email List Strategy A lot of the strategies that I implement here on SPI are a direct result of seeing what other people are doing – and then doing the exact opposite. For example, most people don’t share their income publicly online, while I have my Monthly Income Reports. A lot of people say to stick to one platform or medium and own it. Many hide the parts of their businesses that might make them look bad, while I do my best to show the entire story. A lot of these strategies, big and small, help me stand out of the crowd, and the way I utilize my email list is no exception. Before I can show you what makes my approach with email different than most, let’s first examine what a lot of other internet marketers have done in the past. Emails That Didn’t Resonate With Me When I first started getting serious about online business, I was taught to follow what other successful online entrepreneurs were doing. After a short period of time (and a ton of emails later) I did begin to notice some patterns. Why This Works
Introduction -- The Core Rules of Netiquette -- Excerpted from Netiquette by Virginia Shea -- Albion.com by Virginia Shea What is Netiquette? Simply stated, it's network etiquette -- that is, the etiquette of cyberspace. And "etiquette" means "the forms required by good breeding or prescribed by authority to be required in social or official life." In other words, Netiquette is a set of rules for behaving properly online. When you enter any new culture -- and cyberspace has its own culture -- you're liable to commit a few social blunders. So, partly as a result of forgetting that people online are still real, and partly because they don't know the conventions, well-meaning cybernauts, especially new ones, make all kinds of mistakes. The book Netiquette has a dual purpose: to help net newbies minimize their mistakes, and to help experienced cyberspace travelers help the newbies. The list of core rules below, and the explanations that follow, are excerpted from the book. Next page ...Previous page ...Core Rules ...Netiquette Contents
Email Marketing is Changing – The Rise of Mobile and Triggered Emails | KISSmetrics Infographic Email marketing has been used for years to keep in contact and maintain relationships with customers. Lately, with the increasing use of smartphones, we’ve seen the effectiveness continue to rise. However, many companies are not adapting to mobile which could have disastrous effects. Click on the infographic below to see a full sized view: View an enlarged version of this infographic » Click here to download a .pdf version of this infographic. Want to display this infographic on your site? <b>++ Click Image to Enlarge ++</b><br /><a href=" src=" alt="Email Marketing is Changing"></a><br />Source: <a href=" Marketing is Changing</a> Facts and Stats To Tweet:
The 8 Most Important Conversion Metrics You Should Be Tracking If you have a useful product or service (or even a content site), the utility of it is bound to attract an audience. However, your ability to retain and covert that audience into loyal customers or users depends on how well you use and optimize for the right metrics. There are hundreds of different ways you can increase retention and conversions, but before you do that, you have to figure out what metrics you should be trying to improve. To that end, here’s a cheat sheet that will help you determine the most important metrics to track: Traffic SourcesIt is important to have a diverse number of sources for incoming traffic. Start monitoring all these metrics now, and next time we’ll tell you how to optimize each of them.