6 Stupid-Simple (and Free) Ways to Grow Your Email List At AppSumo, we built the base of our business by growing our email list to more than 750,000 subscribers. And even though AppSumo had thousands upon thousands of email subscribers, my personal blog’s email list had just 12,000. So in 2014, I made it my personal goal to hit 50,000 subscribers on my blog, OkDork.com. I tried many different plugins and strategies, each with their own merits. Today I want to share with you the six key tools and strategies I used to grow my email list 316%+ in just eight months. Our AppSumo team has released a suite of free tools we used to grow our email list called SumoMe. Here are the six stupid-simple (and free) ways I hit my goal and grew my email list to 50,000: #1. Most sites never actively ask for their readers’ email addresses. It self-tests and self-optimizes so that it shows to visitors at the best time. Install List Builder in less than 60 seconds via SumoMe.com or grab the WordPress plugin. #2. #3. Here’s how Smart Bar looks on AppSumo.com #4. #5.
18 Sneaky Ways to Build Brand Awareness When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you look for a plastic bandage, or a Band-Aid? These terms are known as proprietary eponyms, and they’re the apex of brand awareness. For a brand or product to become a proprietary eponym is pretty much the pinnacle of brand awareness (sorry, Pepsi). While there’s no quick fix for becoming a household name, here are 18 brand-building strategies to help launch (and continue) your efforts. Here are our best pieces of brand-building advice. 1. Users will gladly spread word of your product or service when they know they’ll get an added perk. 2. Another great way to get your brand known on the web is to deliver ultra valuable, gorgeous looking content to share on other blogs. However, run-of-the-mill content won’t cut it – you need to be guest publishing high-quality stuff. 3. 4. 5. 6. 7. 8. 9. 10.
Should You Rent a List? Stats, Examples and Advice While buying a list of email addresses is widely accepted as a bad idea, marketers still debate the merits of a different practice called list rental. With list rental (sometimes called a sponsored mailing), you hand over your content to me. I email it to my list on your behalf. You never see the addresses. Of course, no subscriber hands over their email address just hoping to hear from all kinds of marketers. But some marketers do choose to use this to try and build their list or sell products. First, The Proof: How Standard Rented Lists Perform This graph from HubSpot shows how marketers rated these online channels in 2010. The problem is that in so many cases, the list owner simply drops someone else’s content into an email and sends it out. Why Do House Lists Do So Much Better? The straight answer is that a house list – in other words, your own list of subscribers that you’ve grown yourself – is made up of people who are getting exactly what they asked for. But what do you think?
Grow Your Email List (and Your Influence) Growing your e-mail list is undoubtedly the best asset for community building. It is a proven method for reaching prospective clients and cultivating good relationships with customers. It has also been proven to have the highest Return on Investment (ROI) across online marketing channels. When email list-building is used in tandem with social media and search engines optimization techniques, it becomes even very effective. Email lists are a lot more effective than social media. Converting social media traffic to e-mail lists is very important since it helps you to target your sales. Here’s how: Quick Response (QR) codes The best way to build an e-mail list using local traffic is by using QR codes to print materials. Make use of Social Media Facebook – It is a common misconception that one needs to create a landing page to get email opt-ins from Facebook. Google+ – You can also promote your e-mail program on your Google+ page.
4 Tools to Grow Your Email List Fast Do you wonder why you don’t have engaged readers on your blog? Do people come and then leave your website, without letting you know if they would return? If your web analytics software is showing that you’re attracting more new visitors than returning ones, you might recognize that you have to work harder on engaging with your audience, rather than trying to get more traffic. Let’s take a look at those two types of visitors. You attract new visitors to your website by using social media tactics and guest posting. On the other hand, returning visitors usually need a strong reason to come to your website again. In a previous article, I have mentioned the importance of email marketing. In 2013, there were 1.23 billion Facebook active accounts and 232 million active Twitter accounts. According to the Radicati Group There were 3.6 billion email accounts in 2013. 2 tips for capturing email addresses 1. The subscribing box is an “organic” method to collect email addresses. 2. Paid tools 1. 2. 1.
CAN-SPAM Act: A Compliance Guide for Business Do you use email in your business? The CAN-SPAM Act establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Do you use email in your business? Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $40,654, so non-compliance can be costly. Don’t use false or misleading header information. Here are the answers to some questions businesses have had about complying with the CAN-SPAM Act. Q. A. Q. A. Q. A. Q. A. Q. A. Q. A. Q. A. Q. A. [Note: Edited March 2017 to reflect Inflation-Adjusted Civil Penalty Maximums.]
10 Unique Ways to Build Your Email List Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event. So far, so good. But, you might also want to try a few out-of-the-ordinary techniques to entice even more sign ups. Unique ways to collect email addresses: Sign up page – Including your sign up form on multiple pages of your website is a must, but having a nicely designed landing page specifically for sign ups is also a nice touch! Receipts – Have you noticed that some stores offer you the option to have your receipt emailed to you? Videos – Videos are a great way to show off your products, service or company, give advice, and attract new visitors in various ways. Email signature – Think about how many emails you send on a daily basis, and how many different people you interact with in those emails. Additional tips: Make it easy to sign up!
List Building with Social Media, How to Grow Your Email List Do you want to grow your email list? Wondering how social media can help you grow a list of prospects? To learn how to grow your email list with social media, I interview Amy Porterfield for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies. Amy shares how Facebook marketing has helped grow her email list. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you’ll discover in this show. List Building With Social Media Amy’s list-building story
10 Smart Ways to Grow Your Email List Email is still the best cost-effective marketing tool to grow your business. These 10 tips will help grow your email list and bring more business. March 11, 2013 Quick question: Is the number-one marketing tool to grow your small business: a) Facebook, b) Google+, or c) Email ? If you guessed email, you’re correct. When done right, email is the most cost-efficient marketing tool for engaging customers between visits. How to Develop 5 Great Marketing Habits To build your business, here are 10 proven approaches to growing your email subscriber base. 1. 2. 3. 4. 5. 6. 7. 8. Tips for Writing a Business Proposal 4hb.com -- By Category -- Wisdom and Life Skills -- Tips for Writing a Business Proposal Tips for Writing a Business Proposal by June Campbell Business in the nineties means fierce competition, aggressive marketing and strategic alliances. Business proposals are developed for one of two possible reasons. (1) A business entity has called for tenders or has invited you to submit a RFP (Request for Proposal). The following eleven tips are guidelines that I keep in mind when I develop a business proposal for a client of my writing service: 1. Before you begin to write the proposal, summarize the concept in 2-3 sentences, then show it to a lay person and check for understanding. 2. If you have a good idea and you communicate that idea clearly and effectively, the recipients will be impressed. 3. Your proposal will be competing with proposals prepared by professional writers, graphic designers and desktop publishers. 4. 5. 6. Include visual elements sporadically throughout your document. 7. 8.
3 Steps to Building Your Email List with Pinterest | VR Marketing Blog Social Media Published on March 28th, 2014 | by Colleen Corkery The second annual Social Media Marketing World presented by Social Media Examiner is officially in full swing. More than 2,000 attendees are soaking up community management, content, and social media marketing strategies, tips and trends. Melanie Duncan, owner of the online training program, Entrepreneuress Academy, and online business owner of Luxury Monograms, Complete Apparel Solutions and CustomGreekThreads.com, knows a thing or two about Pinterest. 1. Coupon codesEbooksChecklists – Duncan says checklists are particularly effective on Pinterest.GuidesVideo series – If you’re camera shy, Duncan says to use ScreenFlow for a Mac or Camtasia for a PCOnline trainingsGoogle Hangouts – You don’t have to sign up for a Google hangout, but create a sign up page for it anyway! What about blog posts? 2. 3. A. B. C. D. Have any thoughts or additional tips to add to Duncan’s Pinterest email list building tips? About the Author
Email Research: Top 3 tactics to grow your list Growing your email list has benefits beyond the obvious increase in size. For example, new subscribers are often more active than older ones. They just signed up for your emails and want to click and open them. For this reason (and many others) you should always strive to grow your email list. Growing your database can seem daunting, though, with the number of tactics at your disposal. The Most Effective Tactic: Registration during purchase More than 90% of email marketers say adding an opt-in request to the purchase process is at least “somewhat effective” at growing email lists. Digging deeper in the Benchmark Report, we find this tactic was only the sixth-most used among the 10 listed. Professional or financial services: 31%Software and software as a service: 28%Education or healthcare: 26% Most Effective Tactic #2: Online events (webinars, etc.) Offering content or something else of value is a common way to build an email list. Most Effective Tactic #3: Website registration page
A Detailed Look at My (Non-Aggressive) Email List Strategy A lot of the strategies that I implement here on SPI are a direct result of seeing what other people are doing – and then doing the exact opposite. For example, most people don’t share their income publicly online, while I have my Monthly Income Reports. A lot of people say to stick to one platform or medium and own it. Many hide the parts of their businesses that might make them look bad, while I do my best to show the entire story. A lot of these strategies, big and small, help me stand out of the crowd, and the way I utilize my email list is no exception. Before I can show you what makes my approach with email different than most, let’s first examine what a lot of other internet marketers have done in the past. Emails That Didn’t Resonate With Me When I first started getting serious about online business, I was taught to follow what other successful online entrepreneurs were doing. After a short period of time (and a ton of emails later) I did begin to notice some patterns. Why This Works