Using Triggered Messages to Advance Effectiveness and Efficiency David Daniels | March 26, 2012 | 0 Comments inShare31 A retailer case study on triggered messaging. The production process of sending an email marketing message out is predictable, typically following the same process each time a mailing is put together. The benefit of triggered messaging is that the marketer can build a program once, tie that offer or message to specific customer behaviors, and let the automation take over. I recently spoke at All About Email Live where ESP Listrak and footwear retailer The PSNE Group presented the benefits of implementing triggered messages. The PSNE Group implemented a welcome series of emails to both improve inbox placement and engagement and accelerate the sales cycle. Abandon cart messages. With some testing and tinkering, these programs can add immediate bottom line value to your program. Until next time, David
6 Stupid-Simple (and Free) Ways to Grow Your Email List At AppSumo, we built the base of our business by growing our email list to more than 750,000 subscribers. And even though AppSumo had thousands upon thousands of email subscribers, my personal blog’s email list had just 12,000. So in 2014, I made it my personal goal to hit 50,000 subscribers on my blog, OkDork.com. I tried many different plugins and strategies, each with their own merits. Today I want to share with you the six key tools and strategies I used to grow my email list 316%+ in just eight months. Our AppSumo team has released a suite of free tools we used to grow our email list called SumoMe. Here are the six stupid-simple (and free) ways I hit my goal and grew my email list to 50,000: #1. Most sites never actively ask for their readers’ email addresses. It self-tests and self-optimizes so that it shows to visitors at the best time. Install List Builder in less than 60 seconds via SumoMe.com or grab the WordPress plugin. #2. #3. Here’s how Smart Bar looks on AppSumo.com #4. #5.
18 Sneaky Ways to Build Brand Awareness When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you look for a plastic bandage, or a Band-Aid? These terms are known as proprietary eponyms, and they’re the apex of brand awareness. For a brand or product to become a proprietary eponym is pretty much the pinnacle of brand awareness (sorry, Pepsi). While there’s no quick fix for becoming a household name, here are 18 brand-building strategies to help launch (and continue) your efforts. Here are our best pieces of brand-building advice. 1. Users will gladly spread word of your product or service when they know they’ll get an added perk. 2. Another great way to get your brand known on the web is to deliver ultra valuable, gorgeous looking content to share on other blogs. However, run-of-the-mill content won’t cut it – you need to be guest publishing high-quality stuff. 3. 4. 5. 6. 7. 8. 9. 10.
How Likeability Impacts Marketing Success Do you care about being liked at work? Do you think likeability should even play a role in business decisions? If you’re struggling to answer these questions, you might be confusing ‘likeability’ with being considered ‘nice.’ In his latest book, Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, Rohit Bhargava explains that likeability has nothing to do with being nice, and everything to do with being believable. Having sat through hundreds of pitch meetings, I can tell you one thing for sure… unlikeable entrepreneurs never get funded. ~ Guy Kawasaki The Jobs Paradox Steve Jobs was clearly a visionary with a brilliant mind. When Nike CEO Mark Parker was asked about the best advice he ever received, he recalls Jobs telling him some months before he died: Nike makes some of the best products in the world—products that you lust after. Author’s Purpose Rohit Bhargava, author of Likeonomics. What to Expect You will learn about: Book Highlights #1: Truth
Grow Your Email List (and Your Influence) Growing your e-mail list is undoubtedly the best asset for community building. It is a proven method for reaching prospective clients and cultivating good relationships with customers. It has also been proven to have the highest Return on Investment (ROI) across online marketing channels. When email list-building is used in tandem with social media and search engines optimization techniques, it becomes even very effective. Email lists are a lot more effective than social media. Converting social media traffic to e-mail lists is very important since it helps you to target your sales. Here’s how: Quick Response (QR) codes The best way to build an e-mail list using local traffic is by using QR codes to print materials. Make use of Social Media Facebook – It is a common misconception that one needs to create a landing page to get email opt-ins from Facebook. Google+ – You can also promote your e-mail program on your Google+ page.
5 Ways to Sell Your Email Program to the C-Suite Simms Jenkins | February 9, 2012 | 0 Comments inShare24 You must pitch your email marketing program properly to win support from senior management. I'm having a lot of interesting conversations with clients and prospective ones excited about being on the verge of something big. However, digital marketers often feel they won't be able to make "the leap" - and not because of execution, customer adoption, or anything related to their core brand and its strategic benefits. Here are some practical ways to get buy-in from the C-suite: 1. 2. Change this with inviting all of marketing (or in a smaller company, the entire team) to listen to what the email program has achieved and where it is going. 3. 4. 5. Project that "our email program will contribute $2 million more in revenue (or whatever business metric you can estimate) by leveraging new tactics that correlate to changing consumer habits." Remember, you often can't improve on many fronts if your program doesn't get broader visibility.
4 Tools to Grow Your Email List Fast Do you wonder why you don’t have engaged readers on your blog? Do people come and then leave your website, without letting you know if they would return? If your web analytics software is showing that you’re attracting more new visitors than returning ones, you might recognize that you have to work harder on engaging with your audience, rather than trying to get more traffic. Let’s take a look at those two types of visitors. You attract new visitors to your website by using social media tactics and guest posting. On the other hand, returning visitors usually need a strong reason to come to your website again. In a previous article, I have mentioned the importance of email marketing. In 2013, there were 1.23 billion Facebook active accounts and 232 million active Twitter accounts. According to the Radicati Group There were 3.6 billion email accounts in 2013. 2 tips for capturing email addresses 1. The subscribing box is an “organic” method to collect email addresses. 2. Paid tools 1. 2. 1.
CAN-SPAM Act: A Compliance Guide for Business Do you use email in your business? The CAN-SPAM Act establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Do you use email in your business? Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $40,654, so non-compliance can be costly. Don’t use false or misleading header information. Here are the answers to some questions businesses have had about complying with the CAN-SPAM Act. Q. A. Q. A. Q. A. Q. A. Q. A. Q. A. Q. A. Q. A. [Note: Edited March 2017 to reflect Inflation-Adjusted Civil Penalty Maximums.]
How to Master Content Marketing In a Month Do you want to attract a steady stream of new customers? Are you looking to create better content, but you need fresh ideas? A lot of marketers are still unclear about what content marketing means. This article will explore the benefits of content marketing and preview an exciting new opportunity from Social Media Examiner to help take your content marketing to the next level. Smart Content, Big Rewards: An Example Today, businesses of all sizes are using content marketing to slay the competition, attract large followings of loyal customers and explode their business’ growth. But when tiny Magnolia Hi-Fi started using content, the Internet wasn’t even around. Magnolia used content marketing to grow from a small audio store to an $87 million brand. Back then, they had just transitioned from a neighborhood greeting card and photography store to an audio specialty store. The plan was to give prospective buyers something to focus on other than price – content. Here’s a question for you. inShare230
List Building with Social Media, How to Grow Your Email List Do you want to grow your email list? Wondering how social media can help you grow a list of prospects? To learn how to grow your email list with social media, I interview Amy Porterfield for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies. Amy shares how Facebook marketing has helped grow her email list. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you’ll discover in this show. List Building With Social Media Amy’s list-building story
6 Steps to Effective Email Testing Mike Hotz | February 8, 2012 | 0 Comments inShare97 Establishing a test regimen is the key to unlocking higher open, click, and conversion rates. Email marketers list testing as one of their top priorities year after year. However, most do no testing at all. Testing is not a short-term silver bullet that will solve all your problems. Marketers who test effectively to achieve significantly higher open rates, click-through rates, and conversion rates are disciplined to run A/B split tests in every email campaign and committed to making changes in their program that make a difference. In this column, I will explore six steps to effectively test your email marketing campaigns. Step 1: Ask a Question What are you hoping to achieve? A series of small steps can be easy to test and analyze. Have more people open my messages.Have more people click through to the engine.Reengage with historically inactive people.Have people click on a specific area, topic, or action.Drive more conversions.
10 Smart Ways to Grow Your Email List Email is still the best cost-effective marketing tool to grow your business. These 10 tips will help grow your email list and bring more business. March 11, 2013 Quick question: Is the number-one marketing tool to grow your small business: a) Facebook, b) Google+, or c) Email ? If you guessed email, you’re correct. When done right, email is the most cost-efficient marketing tool for engaging customers between visits. How to Develop 5 Great Marketing Habits To build your business, here are 10 proven approaches to growing your email subscriber base. 1. 2. 3. 4. 5. 6. 7. 8. Tips for Writing a Business Proposal 4hb.com -- By Category -- Wisdom and Life Skills -- Tips for Writing a Business Proposal Tips for Writing a Business Proposal by June Campbell Business in the nineties means fierce competition, aggressive marketing and strategic alliances. Business proposals are developed for one of two possible reasons. (1) A business entity has called for tenders or has invited you to submit a RFP (Request for Proposal). The following eleven tips are guidelines that I keep in mind when I develop a business proposal for a client of my writing service: 1. Before you begin to write the proposal, summarize the concept in 2-3 sentences, then show it to a lay person and check for understanding. 2. If you have a good idea and you communicate that idea clearly and effectively, the recipients will be impressed. 3. Your proposal will be competing with proposals prepared by professional writers, graphic designers and desktop publishers. 4. 5. 6. Include visual elements sporadically throughout your document. 7. 8.