How Likeability Impacts Marketing Success
Do you care about being liked at work? Do you think likeability should even play a role in business decisions? If you’re struggling to answer these questions, you might be confusing ‘likeability’ with being considered ‘nice.’ In his latest book, Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, Rohit Bhargava explains that likeability has nothing to do with being nice, and everything to do with being believable. Having sat through hundreds of pitch meetings, I can tell you one thing for sure… unlikeable entrepreneurs never get funded. ~ Guy Kawasaki The Jobs Paradox Steve Jobs was clearly a visionary with a brilliant mind. When Nike CEO Mark Parker was asked about the best advice he ever received, he recalls Jobs telling him some months before he died: Nike makes some of the best products in the world—products that you lust after. Author’s Purpose Rohit Bhargava, author of Likeonomics. What to Expect You will learn about: Book Highlights #1: Truth
Grow Your Email List (and Your Influence)
Growing your e-mail list is undoubtedly the best asset for community building. It is a proven method for reaching prospective clients and cultivating good relationships with customers. It has also been proven to have the highest Return on Investment (ROI) across online marketing channels. When email list-building is used in tandem with social media and search engines optimization techniques, it becomes even very effective. Email lists are a lot more effective than social media. Converting social media traffic to e-mail lists is very important since it helps you to target your sales. Here’s how: Quick Response (QR) codes The best way to build an e-mail list using local traffic is by using QR codes to print materials. Make use of Social Media Facebook – It is a common misconception that one needs to create a landing page to get email opt-ins from Facebook. Google+ – You can also promote your e-mail program on your Google+ page.
How to Master Content Marketing In a Month
Do you want to attract a steady stream of new customers? Are you looking to create better content, but you need fresh ideas? A lot of marketers are still unclear about what content marketing means. This article will explore the benefits of content marketing and preview an exciting new opportunity from Social Media Examiner to help take your content marketing to the next level. Smart Content, Big Rewards: An Example Today, businesses of all sizes are using content marketing to slay the competition, attract large followings of loyal customers and explode their business’ growth. But when tiny Magnolia Hi-Fi started using content, the Internet wasn’t even around. Magnolia used content marketing to grow from a small audio store to an $87 million brand. Back then, they had just transitioned from a neighborhood greeting card and photography store to an audio specialty store. The plan was to give prospective buyers something to focus on other than price – content. Here’s a question for you. inShare230
List Building with Social Media, How to Grow Your Email List
Do you want to grow your email list? Wondering how social media can help you grow a list of prospects? To learn how to grow your email list with social media, I interview Amy Porterfield for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies. Amy shares how Facebook marketing has helped grow her email list. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you’ll discover in this show. List Building With Social Media Amy’s list-building story
27 Time-Saving Tools and Tricks to Be a More Productive Marketer
Today’s marketers are increasingly strapped for time. We live in a world where inboxes buzz at 11pm and “busy” is the most common response to “How are you?” If this sounds familiar, you’re probably faced with a conundrum: You can’t get in any earlier. You can’t stay much later. And sleeping any less would qualify you for full-on zombie citizenship. So what can you do to become more efficient in the time that you do have? To reclaim precious minutes and hours in your schedule, you’re going to need a few good strategies, a collection of tools, and a liberal policy on office coffee consumption. Strategies to Speed You Up So often, efficiency comes down to focus. Timeboxing If I let them, single blog posts could take me a full day to complete. Timeboxing adds focus and urgency that helps you move more quickly through your work. 1) Allow yourself a concrete period of time for each task -- for example, 2 hours to research and write a blog post. 3) Here’s the hard part. Email Quarantine Windows/PC
Email Research: Top 3 tactics to grow your list
Growing your email list has benefits beyond the obvious increase in size. For example, new subscribers are often more active than older ones. They just signed up for your emails and want to click and open them. For this reason (and many others) you should always strive to grow your email list. Growing your database can seem daunting, though, with the number of tactics at your disposal. The Most Effective Tactic: Registration during purchase More than 90% of email marketers say adding an opt-in request to the purchase process is at least “somewhat effective” at growing email lists. Digging deeper in the Benchmark Report, we find this tactic was only the sixth-most used among the 10 listed. Professional or financial services: 31%Software and software as a service: 28%Education or healthcare: 26% Most Effective Tactic #2: Online events (webinars, etc.) Offering content or something else of value is a common way to build an email list. Most Effective Tactic #3: Website registration page
Best blogs about growing your mail list
