10 Useful Findings About How People View Websites

Eyetracking and research have studied how people look at websites. Here are 10 useful findings you can use. 1. Top left corner gets the attention first When users land on your site, their eye path starts from the upper left corner, and moves on from there. According to this eyetracking study these areas get the most attention: Similar findings came from a study by Yahoo. Are you familiar with the Gutenberg diagram? Image credit The fourth, bottom right terminal area is where you should place your call to action. Designers can download a useful Gutenberg Diagram PSD overlay here. 2. Most people don’t read, but scan. Eyetracking visualizations show that users often read website content in an F-shaped pattern: two horizontal stripes followed by a vertical stripe. Image credit This is why you want your value proposition in the top and why your menu should be either top horizontal or on the left, vertical. How to design for F-patterns? A similar study called this the golden triangle. 3. 4. 5. 6.

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