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10 Useful Findings About How People View Websites

10 Useful Findings About How People View Websites
Eyetracking and research have studied how people look at websites. Here are 10 useful findings you can use. 1. Top left corner gets the attention first When users land on your site, their eye path starts from the upper left corner, and moves on from there. According to this eyetracking study these areas get the most attention: Similar findings came from a study by Yahoo. Are you familiar with the Gutenberg diagram? Image credit The fourth, bottom right terminal area is where you should place your call to action. Designers can download a useful Gutenberg Diagram PSD overlay here. 2. Most people don’t read, but scan. Eyetracking visualizations show that users often read website content in an F-shaped pattern: two horizontal stripes followed by a vertical stripe. Image credit This is why you want your value proposition in the top and why your menu should be either top horizontal or on the left, vertical. How to design for F-patterns? A similar study called this the golden triangle. 3. 4. 5. 6. Related:  Fundraising research

What You Think You Know About the Web Is Wrong If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading. Not an average reader? Here’s where we started to go wrong: In 1994, a former direct mail marketer called Ken McCarthy came up with the clickthrough as the measure of ad performance on the web. However, the click had some unfortunate side effects. In 20 years, everything else about the web has been transformed, but the click remains unchanged, we live on the click web. It’s no longer just your clicks they want, it’s your time and attention. At the core of the Attention Web are powerful new methods of capturing data that can give media sites and advertisers a second-by-second, pixel-by-pixel view of user behavior. The data gets even more interesting when you dig in a little. The most valuable audience is the one that comes back. Tony Haile—Chartbeat

Interfície d'usuari La interfície d'usuari és el medi amb què l'usuari pot comunicar-se amb una màquina, un equip o una computadora, i comprèn tots els punts de contacte entre l'usuari i l'equip; normalment solen ser fàcils d'entendre i fàcils d'accionar. Per treballar amb un sistema, els usuaris han de ser capaços de controlar-lo i avaluar-ne l'estat. Per exemple, en conduir un automòbil, el conductor fa servir el volant per controlar la direcció del vehicle, i els pedals de l'accelerador, del fre i del canvi de marxes per controlar la velocitat del vehicle. Per a aquesta finalitat existeixen aquesta mena de dispositius. Les interfícies d'usuari són també conegudes per les seves sigles en anglés, "Human Machine Interface (HMI)". El terme interfície d'usuari sovint s'utilitza en el context dels sistemes informàtics i dispositius electrònics. Els sistemes HMI podem pesar-los com una "finestra" d'un procés. Funcions bàsiques de un Software HMI: - Històrics. Introducció[modifica | modifica el codi]

more than meets the eye Imagine that you need a refresher on how to tie a tie. So, you decide to type [how to tie a tie] into the Google search box. Which of these results would you choose? Where did your eyes go first when you saw the results page? Did they go directly to the title of the first result? Did you first check the terms in boldface to see if the results really talk about tying a tie? When designing the user interface for Universal Search, the team wanted to incorporate thumbnail images to better represent certain kinds of results. Click the images to view them larger. ...and the thumbnails also seemed to make it easy for people to skip over the results with thumbnails when those results were not relevant to their search (page with the thumbnail on the right). For the Universal Search team, this was a successful outcome.

Infografía muestra 60 comandos de voz que Google Now entiende Una cosa es saber que un dispositivo o una página web pueda entender lo que decimos y otra muy distinta es saber lo que consigue entender y lo que no. Si hace poco os mostramos lo que Kinect, de la nueva Xbox One, consigue reconocer, y hace pocas horas os hablamos de la funcionalidad del Moto X que permite reconocer nuestra voz para buscar con solo decir “Ok Google“, funcionalidad que ha llegado a Chrome en forma de extensión, ahora le toca el turno a Google Now. Os dejamos con el excelente trabajo, para que practiquéis con vuestro teléfono:

15 Must-Know Facts on How People View Websites Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know. The picture below shows 3 different websites and where people look on them. As you can see, the more people scroll down, the more they lose focus and start mainly scanning your website. Here are the 15 facts you should know on how people view websites. Text attracts more attention than pictures. There you go. Sources: BBC News | directcreative | GoogleBlog Este cubo de Rubik tiene el tamaño de un edificio. Y se puede resolver Puzzle Facade es un proyecto visual de Javier Lloret que traslada el reto de resolver un cubo de Rubik a la fachada del edificio de Ars Electronica en Linz, Austria. La interfaz para manejarlo es un cubo de Rubik a escala normal conectado con el sistema de iluminación de la fachada del edificio: cuando se giran los lados del cubo —que no tiene colores— la iluminación de la fachada cambia en consonacia. El reto está en resolver el cubo de Rubik viendo sólo dos lados simultáneamente debido al tamaño del edificio, aunque el jugador puede girar el cubo que sostiene en las manos para ver los colores que hay en el resto de lados, los que no son visibles. Javier Lloret participó también en la instalación Lummo Blocks en Madrid que permitía jugar una partida de Tetris interactuando con la facha del anterior edificio del Medialab-Prado.

Eye tracking study reveals 12 website tactics Eye tracking studies have revealed valuable information about how people read and interact with websites. One study, Eyetrack III, published a summary of their eye tracking results for news sites. While this is just one eye tracking study focused on a particular type of site, I think there are instructive nuggets here for any informational website. In no particular order, here are 12 results I found particularly interesting. 1.Headlines draw eyes before pictures. But the participants in this study looked at headlines, especially in the upper left of the page, before they looked at photos when they landed on a page. 2. This means you should front-load your headlines with the most interesting and provocative words. 3. The implication is the same as before. 4. No nonsense. 5. Be careful with this one. 6. The point may be that anything at the top of a page will be seen immediately. 7. In online writing as in most ad writing, you have to forget normal paragraph development. 8. 9. 10. 11. 12.

Horizon 2D-3D, TAT nos trae nuevas ideas para las interfaces Os hemos hablado en diferentes ocasiones sobre The Astonishing Tribe, más conocidos como TAT, unos suecos que en el mundo de la telefonía móvil son conocidos por el desarrollos de interfaces, algunas conceptuales, y otras llevadas a la práctica (en el primer teléfono Android). En esta ocasión nos presentan unas interfaces que juegan con las dos y tres dimensiones, bautizadas como TAT Horizon 2D-3D. La idea consiste en cambiar la representación de los contenidos dependiendo de la orientación del móvil, basándose en el acelerómetro/giroscopio de los teléfons. Vamos a ver un ejemplo con mapas: En el caso de los mapas podemos ver como con un giro de muñeca podemos ver representada la información como un mapa 2D convencional o un más atractivo modo 3D, pero el cambio no se produce de una vez, sino en diferentes niveles para que el paso de uno a otro sea natural y dinámica. La misma idea es transportada a la lista de contactos, vamos a verla: Sitio oficial | TAT.

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