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Made to Stick: Why Some Ideas Survive and Others Die: Chip Heath, Dan Heath: 9781400064281:

Made to Stick: Why Some Ideas Survive and Others Die: Chip Heath, Dan Heath: 9781400064281:
Related:  Fundraising research

I Am America (And So Can You!): Stephen Colbert: 9780446582186: Giving Statistics : Charity Navigator Few people realize how large charities have become, how many vital services they provide, and how much funding flows through them each year. Without charities and non-profits, America would simply not be able to operate. Their operations are so big that during 2014, total giving was more than $358 billion. How big is the sector? Total giving to charitable organizations was $358.38 billion in 2014 (about 2% of GDP). Where are donations coming from? Giving increased in every category of giver (foundation, corporation, bequest and individual). Where do the donations go? Giving to Education charities was up 4.9% (3.2% inflation-adjusted) to $54.6 billion. All data is the property of Giving USA 2015, the Annual Report on Philanthropy.

Jim Yong Kim Jim Yong Kim MD, PhD, also known as Kim Yong (Hangul: 김용; born December 8, 1959), is a South Korean-American physician and anthropologist who has served as the 12th President of the World Bank since July 1, 2012. A global health leader, he was formerly the Chair of the Department of Global Health and Social Medicine at Harvard Medical School, and a co-founder and executive director of Partners In Health before serving as the President of Dartmouth College from 2009 to 2012, becoming the first Asian American president of an Ivy League institution.[1][2] Kim was named the world's 50th most powerful person by Forbes Magazine's List of The World's Most Powerful People in 2013.[3] Background[edit] Born in Seoul, South Korea in 1959, Jim Yong Kim immigrated with his family to the U.S. at the age of five and grew up in Muscatine, Iowa. Career[edit] Partners in Health (1987–2003)[edit] Jim Yong Kim, along with Paul Farmer, Todd McCormack, Thomas J. The PIH model was expanded to Peru in 1994.

14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology Spring is report season in the nonprofit sector. A slew of new data is released and this year the emerging theme is that online fundraising is rapidly rising, especially on mobile devices. Nonprofits that have not yet adopted a mobile-first approach to online communications and fundraising can use the new data to help convince executive staff and board that a new mobile-compatible website should be high on their priority list. Crowdfunding, peer-to-peer fundraising, monthly giving, and email fundraising is also proving to be effective, as you can read and see below. 1. Responsive design doubles giving on mobile devices. Source: DonorDrive 2. Source: Artez Interactive 3. Source: Waggener Edstrom 4. Source: M+R and NTEN 5. Source: Network for Good 6. Source: Millennial Impact 7. Source: Blackbaud 8. Source: craigconnects 9. Source: Blackbaud 10. Source: Network for Good Digital Giving Index 11. 12. Source: Everyday Hero 13. 14. Source: Nonprofit Marketing Guide

David J. Skorton David Jan Skorton (born November 22, 1949) is an American professor of medicine and engineering and an academic administrator. He presently serves as the 12th president of Cornell University,[1] a position he has held since 2006. Before arriving at Cornell, he served as president of the University of Iowa, where he was a professor and vice president before his appointment. Skorton's time as an administrator has been defined by his commitment to research integrity, fundraising, and progressive stances on issues affecting his institutions, from mental health to the Greek System. Education[edit] University of Iowa[edit] Skorton began his long career in Iowa in 1980, when he became an instructor at the University of Iowa. President of University of Iowa[edit] Skorton's time with the University culminated with the announcement that he had been selected to serve the state as the nineteenth president of the university.[5] He was appointed by the Board of Regents on January 5, 2003. Cornell[edit]

Content Marketing for Online Fundraising & Crowdfunding Introduction to content marketing What is content marketing? You’ve seen content marketing everywhere, but maybe you haven’t put a name to it yet. The blog posts, white papers, infographics, news stories, slideshows, how-to’s, and case studies you see shared by companies and nonprofits are all considered content marketing. Advertisements appeal to you by making the brand attractive or desirable. Content marketing, however, provides you with information that is relevant to your interests and connects you to a company’s product or service. Advertising is about trying to get you to meet their needs. A lot of things that work for businesses will also work for nonprofits, and content marketing is no exception. Simply put, content marketing is any marketing strategy that uses the creation or sharing of content-based media to attract its target audience. When you are giving people content that piques their interests and fuels their curiosity, they will keep coming back to you for more. Donations

Geraldo Rivera Early life[edit] Rivera was born at Beth Israel Medical Center in New York City, New York, the son of Lillian (née Friedman), a waitress, and Cruz "Allen" Rivera (October 1, 1915 – November 1987), a restaurant worker and cab driver.[5][6] Rivera's father was a Catholic Puerto Rican,[7] and his mother is of Ashkenazi Russian Jewish descent. He was raised "mostly Jewish" and had a Bar Mitzvah.[8][9] He grew up in Brooklyn and West Babylon, New York where he attended West Babylon High School. He has four siblings: Wilfredo, Sharon, Irene, and Craig. Rivera is an alumnus of the University of Arizona, where he played varsity lacrosse as goalie. From September 1961 to May 1963, he attended the State University of New York Maritime College, where he was a member of the rowing team.[10][11] He received his J.D. from Brooklyn Law School in 1969 and did postgraduate work at the University of Pennsylvania that same year.[12] He is a member of Tau Delta Phi fraternity. Career[edit] Early stages[edit]

Content marketing History[edit] Advertising has long used content to disseminate information about a brand and build a brand's reputation. In 1895, John Deere launched the magazine The Furrow, providing information to farmers on how to become more profitable. Michelin developed the Michelin Guide in 1900, offering drivers information on auto maintenance, accommodations, and other travel tips. 35,000 copies were distributed for free in this first edition.[5] Jell-O salesmen went door-to-door, distributing their cookbook for free in 1904. The phrase "content marketing" was used as early as 1996,[7] when John F. By 2014, Forbes Magazine's website had written about the 7 most popular ways companies use content marketing.[10] In it, the columnist points out that by 2013, use of content marketing had jumped across corporations from 60% a year or so before, to 93%[11] as part of their overall marketing strategy. Quotes on Content Marketing[edit] See also[edit] References[edit]