La société des égaux: Amazon.fr: Pierre Rosanvallon Giving Statistics : Charity Navigator Few people realize how large charities have become, how many vital services they provide, and how much funding flows through them each year. Without charities and non-profits, America would simply not be able to operate. Their operations are so big that during 2014, total giving was more than $358 billion. How big is the sector? Total giving to charitable organizations was $358.38 billion in 2014 (about 2% of GDP). Where are donations coming from? Giving increased in every category of giver (foundation, corporation, bequest and individual). Where do the donations go? Giving to Education charities was up 4.9% (3.2% inflation-adjusted) to $54.6 billion. All data is the property of Giving USA 2015, the Annual Report on Philanthropy.
L'origine des systèmes familiaux T1: Amazon.fr: Emmanuel Todd 14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology Spring is report season in the nonprofit sector. A slew of new data is released and this year the emerging theme is that online fundraising is rapidly rising, especially on mobile devices. Nonprofits that have not yet adopted a mobile-first approach to online communications and fundraising can use the new data to help convince executive staff and board that a new mobile-compatible website should be high on their priority list. Crowdfunding, peer-to-peer fundraising, monthly giving, and email fundraising is also proving to be effective, as you can read and see below. 1. Source: DonorDrive 2. Source: Artez Interactive 3. Source: Waggener Edstrom 4. Source: M+R and NTEN 5. Source: Network for Good 6. Source: Millennial Impact 7. Source: Blackbaud 8. Source: craigconnects 9. Source: Blackbaud 10. Source: Network for Good Digital Giving Index 11. 12. Source: Everyday Hero 13. 14. Source: Nonprofit Marketing Guide Mobile for Good: A How-To Fundraising Guide for Nonprofits
L'ordre dans le chaos: Amazon.fr: Pierre Bergé, Yves Pomeau, Christian Vidal Content Marketing for Online Fundraising & Crowdfunding Introduction to content marketing What is content marketing? You’ve seen content marketing everywhere, but maybe you haven’t put a name to it yet. The blog posts, white papers, infographics, news stories, slideshows, how-to’s, and case studies you see shared by companies and nonprofits are all considered content marketing. Advertisements appeal to you by making the brand attractive or desirable. Advertising is about trying to get you to meet their needs. A lot of things that work for businesses will also work for nonprofits, and content marketing is no exception. Simply put, content marketing is any marketing strategy that uses the creation or sharing of content-based media to attract its target audience. When you are giving people content that piques their interests and fuels their curiosity, they will keep coming back to you for more. The benefits of content marketing Content creation Content marketing scales up both the amount and quality of the content you provide. Donations 1. 2. 3. 4.
Logic of Collective Action: Public Goods and the Theory of Groups: Amazon.fr: Mancur Olson: Livres anglais et étrangers Content marketing History Advertising has long used content to disseminate information about a brand and build a brand's reputation. In 1895, John Deere launched the magazine The Furrow, providing information to farmers on how to become more profitable. The magazine, considered the first custom publication, is still in circulation, reaching 1.5 million readers in 40 countries in 12 different languages. Michelin developed the Michelin Guide in 1900, offering drivers information on auto maintenance, accommodations, and other travel tips. 35,000 copies were distributed for free in this first edition. Jell-O salesmen went door-to-door, distributing their cookbook for free in 1904. The phrase "content marketing" was used as early as 1996, when John F. Quotes on Content Marketing See also References