background preloader


Facebook Twitter

The Andrew W. Mellon Foundation. CSR / Environment. The Simple Blueprint for Successful Crowdfunding Campaigns. Every successful crowdfunding campaign starts with a good story.

The Simple Blueprint for Successful Crowdfunding Campaigns

Whether you’re raising money for potato salad or solving world hunger, a single catalyzing moment exists behind the need for a campaign. There’s a story behind that moment. Crowdfunding relies on many individuals to pool their money together in order to pull something off. More than a call to action is required for people to part with their money.

It requires empathy, and a good story brings out our instinctual ability to be empathetic. Successful campaign pages tell compelling stories. 1. Supporters care about you. 2. Prospective donors are compelled to donate when it’s easy to understand the problem your organization confronts. Here are some examples: “748 million people live without clean access to water.” “Education is a basic human right, yet those who need it most—the children living in poverty—are the least likely to attend and complete school.” “Lions attack livestock, threatening the livelihood of a whole community. Nonprofit Recognition: What Matters More To Visitors Than Your Tax Status. 4 More Clever Ways to Improve Your Thank You Letters.

As we mentioned last week, first-time donor retention is a measly 19%.

4 More Clever Ways to Improve Your Thank You Letters

You can do so much better with just a few small changes. Start with the first thing your donors get after giving – the thank you! Last week we gave you 5 fresh ideas for thank yous. Today we give you 4 more: 1. One of my all-time favorite thank-you emails came from The Nature Conservancy (TNC), with a link to a short video. 2. Several digital photo apps let you turn your photos into instant postcards (see Postagram or Touchnote, for example).

15 Creative Ways to Thank Donors - Best practices, tips & fundraising ideas for nonprofits. Posted December 15, 2015 by Chelsea Alves The most important thing you’ll ever do to steward your donors is say thank you.

15 Creative Ways to Thank Donors - Best practices, tips & fundraising ideas for nonprofits

Just about every nonprofit leader or fundraiser knows the importance of thanking donors—not just as an expression of gratitude and good manners, but as a way of building relationships. When done well, recognition can even encourage future gifts and continued involvement, whether through volunteering or being an ambassador for the organization. How to Leverage Welcome Emails to Retain New Donors. Posted December 17, 2015 by Elizabeth Chung You’ve worked hard to get a prospect to finally donate, but now comes the real challenge: getting them to stay.

How to Leverage Welcome Emails to Retain New Donors

While organizations focus intently on the acquisition process, they still struggle to retain donors after the fact. Only 27 percent of first time donors stay with an organization. Solidify and strengthen your relationships with new donors with a 3- to 4-part welcome email series. Through these introductory messages, you can properly onboard new supporters, and help them get to know and understand the value of your organization. Why Should You Create a Welcome Email Series? The purpose of your nonprofit welcome emails extends beyond just making a great first impression with new donors. The Chronicle of Philanthropy - The news and tools you need to change the world. By Holly Hall, Eden Stiffman, Ron Coddington, and Meredith Myers Charitable giving rose 5.4 percent last year to a record $358.4 billion, according to estimates released today by "Giving USA," the annual snapshot of American philanthropy.

The Chronicle of Philanthropy - The news and tools you need to change the world

The figures show that donations from individuals, corporations, and foundations last year topped the record giving figure achieved in 2007, just before the recession started to affect donation figures. The recovery was the shortest on record after such a devastating and deep recession and was also far faster than experts had predicted. Some had said it would take a decade or more until giving bounced back. "Giving USA" says now that the 2009-to-2014 recovery is the fastest on record in the past 40 years. Top 9 Online Fundraising Blogs for Nonprofits. Fundraising online for a nonprofit initiative or cause has a lot of moving parts.

Top 9 Online Fundraising Blogs for Nonprofits

Thankfully, there are some awesome experts out there who are willing to share what works and what doesn’t. I’ve compiled a list of some of the top blogs out there on online fundraising. Some of these are smaller websites run by individuals, others are larger publications. If you think we should add one to this list, let me know via comment! 1. The Fundraising Authority has a wealth of information about how to run a successful nonprofit fundraising campaign. 2. “Reach your fundraising goals with our library of expert advice, donor communication tips, and nonprofit marketing resources.” This website includes tips on social media outreach, managing donors, storytelling, running events, and more. 3. npEngage This site includes regular blog articles on marketing, fundraising, and how to manage a nonprofit. “npENGAGE is the premier nonprofit resource for trends, best practices, and need-to-know news.” Who Gives to Crowdfunding Events?

Analytics for a Digital World - comScore, Inc. Pew Research Center's Internet and American Life Project. GlobalGiving: donate to projects around the world supporting disaster relief, education, health, women and children, and more.