background preloader

How Little Do Users Read?

How Little Do Users Read?
Related:  Rédaction webFundraising research

Améliorez la qualité et la rentabilité de vos sites web - Opquast 10 Useful Findings About How People View Websites Eyetracking and research have studied how people look at websites. Here are 10 useful findings you can use. 1. Top left corner gets the attention first When users land on your site, their eye path starts from the upper left corner, and moves on from there. According to this eyetracking study these areas get the most attention: Similar findings came from a study by Yahoo. Are you familiar with the Gutenberg diagram? Image credit The fourth, bottom right terminal area is where you should place your call to action. Designers can download a useful Gutenberg Diagram PSD overlay here. 2. Most people don’t read, but scan. Eyetracking visualizations show that users often read website content in an F-shaped pattern: two horizontal stripes followed by a vertical stripe. Image credit This is why you want your value proposition in the top and why your menu should be either top horizontal or on the left, vertical. How to design for F-patterns? A similar study called this the golden triangle. 3. 4. 5. 6.

50 Beautiful And Creative Portfolio Designs Advertisement Design portfolios come in various forms. Traditionally, they have been print-based and something you would carry to a client pitch or meeting to showcase what you’ve done and how you did it. Today, many designers take advantage of the Internet to publish and showcase their work via their online portfolios. With many portfolios online, it’s often hard to stand out from the sea of competition out there. In this showcase, you’ll find a variety of beautiful, unique and highly creative portfolio designs. You may also want to take a look at the following related articles: Creating A Successful Online Portfolio1031 In this article, we review five pitfalls that commonly plague portfolio design. 50 Beautiful and Creative Portfolios Pikaboo2 This portfolio showcases a creative navigation scheme; use the scroll button on the mouse to navigate up and down the showcase. Lyndon Wade4 This portfolio effectively integrates the interface of the design. chris woods18

Video: Social Media in Plain English | Common Craft - Explanations In Plain English I’m sure you’ve heard the buzz. Social Media may be the next big thing. What’s it all about? Let’s take a visit to Scoopville, a town that’s famous for ice cream. The residents of the town were content. The Smiths decided to make pineapple ice cream. Of course, some ice cream was more popular than others and that was okay. It didn’t always come from a factory. When they arrived, however, there seemed to be a problem. Franklin had an idea for his ice cream. At a glance, visitors could tell what his ice cream was all about, and learn from people like them. Soon, a few things became clear. The combination of new technology and new ways to work with customers helped the residents feel like a unique community. Today, everyone has a chance to make their own flavors, thanks to free tools like blogs, podcasts, and video sharing. New tools are arriving in cities and towns around the world.

Google SERP Snippet Optimization Tool Notes If you select the Add a date checkbox, today's date will be filled in automatically. If you plan on publishing your web page at a later date, you can still edit the date input field manually. In most cases, the date Google shows in the SERP snippet will match the date it found in your page content (for example, the date a blog post was first published). If your web page does not have a date somewhere in its content, Google probably won't show one in your SERP snippet either. When a date is displayed in Google's search results, each character of that date string (including spaces and each dot in the ellipsis) is counted towards your 156-character limit. The web pages listed in these faux advertisements are ones that I genuinely endorse, and therefore, the links to those pages are natural, followed links. The entire content of each faux advertisement is original material that I wrote specifically for this snippet tool.

What You Think You Know About the Web Is Wrong If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading. Not an average reader? Here’s where we started to go wrong: In 1994, a former direct mail marketer called Ken McCarthy came up with the clickthrough as the measure of ad performance on the web. However, the click had some unfortunate side effects. In 20 years, everything else about the web has been transformed, but the click remains unchanged, we live on the click web. It’s no longer just your clicks they want, it’s your time and attention. At the core of the Attention Web are powerful new methods of capturing data that can give media sites and advertisers a second-by-second, pixel-by-pixel view of user behavior. The data gets even more interesting when you dig in a little. The most valuable audience is the one that comes back. Tony Haile—Chartbeat

Online Advertising And Its Impact On Web Design In recent years, advertising has become a major revenue source for many websites. Not too long ago, online ads were often met with disapproval from visitors, and advertisers were unsure about their value or effectiveness. Today, most visitors have come to expect ads on commercial websites, and advertisers have recognized the potential of various online ad opportunities. Ads have long been a part of print publications, such as magazines and newspapers, and now they essentially have the same role in online periodicals and publications. Although advertising is a concern for website owners and those pushing products or services, it is also has an impact on Web designers, because they have to be able to design and develop websites that can produce ad revenue and still meet the needs of visitors. Ads on The Raw Story seem to be squeezed in wherever possible, to the detriment of the content. Starting with the Basics Why do advertisers pay for ads? What are advertisers paying for? Colors Flow 1. 2.

Meet Ivy Bean - the world's oldest Facebooker aged 102 By Claire Bates Updated: 10:38 GMT, 15 August 2008 Enlarge Ivy shows off her gold medal in Bradford's Over 75s' Olympics Ivy Bean is a great-grandmother with a difference. At 102 years old she has joined the social networking revolution and become the oldest person on Facebook. The former mill worker, who was born in Bradford in 1905, showed an interest in the website, after hearing care workers at her home talk about the phenomenon. Although Mrs Bean currently only has nine Facebook friends, she said she 'loves being online' and is hoping for many more. Her carers have set up a group called 'Oldest person on Facebook' and regularly post news, photos and videos about their most famous resident. The most recent video shows the sprightly centenarian competing in Bradford's Over-75 Olympics. Despite being 27 years older than the entry age she clinched gold in the frisbee throwing event yesterday. The world has changed radically during Ivy's lifetime.

ELLES : le film, le Pitch ou comment interpeller ses interlocuteurs ! - Présentations percutantes : Storytelling et Slidologie, mode d'emploi. Hasard du calendrier cinématographique, pas du tout :) Plutôt hasard de la rencontre avec cette affiche ce matin sur un quai du métro. Juliette Binoche est belle certes et pleine de promesse dans son jeu d'actrice, mais j'ai surtout été attirée par le texte à droite du visuel qui a retenu mon attention et qui marqué mon esprit (EUREKA, un pitch en 21 mots ! qui laisse penseur et qui interpelle) ma curiosité m'a amené ensuite à surfer sur les sites de cinéma pour y trouver le VRAI pitch du film et pour réaliser cet article ;) En entreprise, un bon pitch ou un elevator pitch , c'est la bande annonce, le spot publicitaire, c'est le condensé d'une présentation de la société. Un pitch de 1 mn ne doit pas excéder 220 mots par exemple, il doit être clair, court et concis et doit faire appel à l'action et à l'émotion pour être percutant. Dans un pitch, on ne doit pas tout dévoiler mais on doit glisser un élément qui doit interpeller son interlocuteur. Alors, voici le pitch de ELLES :

more than meets the eye Imagine that you need a refresher on how to tie a tie. So, you decide to type [how to tie a tie] into the Google search box. Which of these results would you choose? Where did your eyes go first when you saw the results page? Did they go directly to the title of the first result? Did you first check the terms in boldface to see if the results really talk about tying a tie? When designing the user interface for Universal Search, the team wanted to incorporate thumbnail images to better represent certain kinds of results. Click the images to view them larger. ...and the thumbnails also seemed to make it easy for people to skip over the results with thumbnails when those results were not relevant to their search (page with the thumbnail on the right). For the Universal Search team, this was a successful outcome.

10 Most Common Misconceptions About User Experience Design Whitney Hess is an independent user experience designer, writer and consultant based in New York City. She authors the blog Pleasure and Pain. When I tell people that I am a user experience designer, I usually get a blank stare. I try to follow it up quickly by saying that I make stuff easy and pleasurable to use. That’s the repeatable one-liner, but it’s a gross oversimplification and isn’t doing me any favors. The term “user experience” or UX has been getting a lot of play, but many businesses are confused about what it actually is and how crucial it is to their success. I asked some of the most influential and widely respected practitioners in UX what they consider to be the biggest misperceptions of what we do. User experience design is NOT... 1. ...user interface design It’s not uncommon to confuse “user experience” with “user interface” — after all it’s a big part of what users interact with while experiencing digital products and services. 2. ...a step in the process 6. ...expensive

Web 2.0: Making Friends / Web 3.0: Making Money Web 2.0 is really at its core about user interface. Interface technologies such as Flash and AJAX have allowed web pages to be more active and engaging and to really become application-like. By and large, we have used this power to make social applications. But Web 3.0 is different. Many people will refer to the Web 3.0 as the Semantic Web. Ok, so how does open access to data and new organizations for data lead to making money? It’s simple. Direct value is value that you get from realizing that there is a relationship between two items that your human mind would not have made. If you want to participate in this discussion, we will be talking about how to profitably leverage Web 3.0 at the Web 3.0 Conference in Santa Clara, CA October 16th and 17th.

Related: