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Related: adriendacunhaIs a blog still important in 2011? Last week I was speaking with a ‘social media pro’ who informed me that I shouldn’t bother with blogs as its all Quora nowadays. At first hand it’s not such a silly statement – may people instinctively believe that the volume of blogging has fallen massively since 2007 at the expense of the shiny toys of Twitter, Quora, YouTube, Facebook, LinkedIn etc. If all the conversations are happening in other channels why should we bother to blog at all? This view is short sighted. In fact, blogging for marketing purposes has increased:
Topsy - Instant social insight With iOS 9, Search lets you look for content from the web, your contacts, apps, nearby places, and more. Powered by Siri, Search offers suggestions and updates results as you type. There are two ways to use Search on your iOS device. Quick Search Drag down from the middle of the Home screen and type what you're looking for. Siri Suggestions 5 Ways Banks Are Using Social Media Lon S. Cohen is a freelance writer and is @obilon on Twitter. He's also the Director of Communications at @ALSofGNY. Many banks have started using social websites to help them with everything from healing the financial industry to promoting their latest credit cards. By embracing the most popular tools available, the industry has also been embracing the best of what social media culture has to offer, and smaller, community banks seem to be leading the charge when it comes to social media innovation. This post profiles some U.S. banks that have used social media in their marketing and communications plans in some interesting and successful ways.
Social Media Time Management: Selecting Tools This post is the third in a multi-part series on Social Media Time Management, intended to supplement the content of the presentation I gave at BlogWorld Expo 2009. Click here to see the collection of posts in the series. When you’ve planned and are ready to actually start engaging in social media, selecting the right tools can go a long way to helping you manage your time. Remember, the tools you select should reflect what you’ve learned through your listening efforts, and help you accomplish the goals you’ve set. When it comes to social networks or types of social media, select two or three. An Integrated Social CRM Process If there is a characteristic that makes the current conversation on Social CRM so interesting and challenging, it is probably its intrinsic nature inherently disrespectful of departments, business functions, inside-outside boundaries, separate processes. Even only to imagine an organization that is able to generate business value strategically and operationally putting the customer at the center probably requires smoother operations and more transparent, more integrated, more coordinated actions from all the constituent parts. As if you suddenly pass by a group of soloists in separate rooms to an entire orchestra that plays in equilibrium but around the notes of a new musician that nobody knows.
En finir avec le « social media expert bashing » Confusing Social Media expertise with Social Media Marketing expertise. It is often too tempting to conflate these two into one as well. But you shouldn’t. To be a social media expert, you need to know what social media is and need to understand the philosophies, influencer dynamics, best practices, platforms, advertising formats and landscape very well. To be a social media marketer, you also need to understand marketing and you must have a strong digital marketing frame to guide your thinking preferably from a pre-social media era. If you don’t have the latter, don’t call yourself a social media marketer.- Shiv Singh, Going social now Google Offers To Re-Write Your Webpages On The Fly, Promising 25% To 60% Speed Improvements Google has long been obsessed with speed. It’s paramount in pretty much everything they do. Which is why the launch of Google+ with some — gasp — attention paid to design is even more surprising.
Quick Practical, Tactical Tips for Presentations In the past I’ve given some tips for handling meetings effectively, covering topics like: - How not to let your meeting go down a rat hole; - Dealing with the elephant in the room; - Dealing with skeletons in your closet; - How to make meetings discussions, not “pitches” - A tale of two pitches (I eventually invested in the first company that pitched) Today’s post is a subtle one about positioning yourself in a presentation. This might be a VC meeting but also might just be a sales or biz dev meeting. It’s any meeting where you are in a small room and are being called on to present on some form of overhead slides