Is a blog still important in 2011? Last week I was speaking with a ‘social media pro’ who informed me that I shouldn’t bother with blogs as its all Quora nowadays. At first hand it’s not such a silly statement – may people instinctively believe that the volume of blogging has fallen massively since 2007 at the expense of the shiny toys of Twitter, Quora, YouTube, Facebook, LinkedIn etc. If all the conversations are happening in other channels why should we bother to blog at all? This view is short sighted. In fact, blogging for marketing purposes has increased: A common mistake people make is that people live in a “field of dreams” world whereby they think that simply blogging about a subject will make people come and visit. In fact a blog is a focal point and acts as a base of operations for communications. What’s more a blog can also address questions or concerns your audience find important. SEO is also vital. At no stage i am suggesting that a blog is used in isolation. So how should a blogger blog? Recommended reading:
Estudios - ENTI - ¿Qué los motivó a contratar el ENTI? - Necesitábamos tener herramientas que nos ayudaran a guiarnos en cuanto a cómo estamos siendo percibidos por los clientes y cómo estábamos en relación con nuestros competidores. - ¿Cuáles son los beneficios de tener una herramienta como el ENTI en su organización? - Dentro de los beneficios, nos puede ayudar a mejorar la percepción que tienen los clientes respecto de IBM. De hecho, eso nos sirve mucho, porque hay clientes que nos contactan cuando ven los resultados del estudio, por ejemplo respecto de software: los clientes se reúnen con gerentes y les hacen preguntas sobre resultados específicos en el estudio. - Entonces, ¿pueden decir que el ENTI ha sido una herramienta que les ha permitido conocer mejor a sus clientes? - Claro, nos ha ayudado a tener más y mejor relación con los clientes y para poder estrechar nuestros vínculos con ellos. - El estudio ha sido una herramienta clave para ver nuestras áreas de mejora y en base a eso tomar acciones.
Zilok - Rent anything online from individuals and business. Wow Effect ! Topsy - Instant social insight With iOS 9, Search lets you look for content from the web, your contacts, apps, nearby places, and more. Powered by Siri, Search offers suggestions and updates results as you type. There are two ways to use Search on your iOS device. Quick Search Drag down from the middle of the Home screen and type what you're looking for. Siri Suggestions Drag right from the Home screen to show Search and get Siri Suggestions. Get Siri Suggestions Siri Suggestions include apps and contacts that you might be interested in. You can use Siri Suggestions with iPhone 5 and later, iPad Pro, iPad (4th generation) and later, iPad mini (2nd generation) and later, and iPod touch (6th generation). Change search settings Go to Settings > General > Spotlight Search. From here, you can turn Siri Suggestions on or off and choose which apps to include in your searches. If you don’t want Siri or Spotlight to suggest nearby locations, go to Settings > Privacy > Location Services. Last Modified:
TaskRabbit connects you to safe and reliable help in your neighborhood. 5 Ways Banks Are Using Social Media Lon S. Cohen is a freelance writer and is @obilon on Twitter. He's also the Director of Communications at @ALSofGNY. Many banks have started using social websites to help them with everything from healing the financial industry to promoting their latest credit cards. By embracing the most popular tools available, the industry has also been embracing the best of what social media culture has to offer, and smaller, community banks seem to be leading the charge when it comes to social media innovation. This post profiles some U.S. banks that have used social media in their marketing and communications plans in some interesting and successful ways. 1. Banks are not usually known for building warm and fuzzy communities around their products and services. Missouri Bank, known popularly as Mobank, is a financial institution with a cool vibe that makes them a natural fit to utilize social media. 2. Steven L. 3. It took them a couple of tries to get social media right, however. 4. Jeff J. 5.
Industrias Creativas PowToon, free business presentation software animated video maker and PowerPoint alternative Social Media Time Management: Selecting Tools This post is the third in a multi-part series on Social Media Time Management, intended to supplement the content of the presentation I gave at BlogWorld Expo 2009. Click here to see the collection of posts in the series. When you’ve planned and are ready to actually start engaging in social media, selecting the right tools can go a long way to helping you manage your time. Remember, the tools you select should reflect what you’ve learned through your listening efforts, and help you accomplish the goals you’ve set. When it comes to social networks or types of social media, select two or three. When it comes to the tools themselves, avoid shiny object syndrome and pick the ones that get you to your goals, and no more. Listening and Monitoring If you’re bootstrapping and on the DIY track, look into tools like Yahoo Pipes to build yourself a nice little aggregation environment. Disclosure: I work for Radian6, a social media monitoring company. Responding, Initiating and Creating Measuring Next….
Logística QR-Code | Convirtiendo la tinta en bits La boite à outils pour surveiller votre e-reputation sur les médias sociaux Cet article a été posté par Kheir Ismael le 28 janvier 2010 à 17:32 De plus en plus d’entreprises actuellement se rendent compte de la puissance des médias sociaux et y développent de vraies stratégies afin de garantir leur développement. Chaque entreprise présente sur le net a (en principe) envisagé une stratégie de visibilité et de présence sur certains canaux. Certaines matraquent parfois l’internaute et abusent de techniques de seeding et d’undercover Marketing , tandis que d’autres ne se soucient pas de ce qu’il se dis sur leur marque que cela soit en bien ou en mal. Oublions ces extrêmes et concentrons nous plutôt sur une méthode de veille efficace qui nous permet de vérifier en temps réel ce qu’il se dit sur un produit, une marque, une entreprise, ou même un nom. Une stratégie de veille sur les médias sociaux doit logiquement être employé pour une entreprise soucieuse de sa marque, mais qu’entendons nous par là? Première catégorie d’outils Twitter : Pour les autres plateformes: