background preloader

Big data, social media, brand content : le nouveau marketing

Big data, social media, brand content : le nouveau marketing

http://business.lesechos.fr/

Related:  Web Marketing

How To Set Up Facebook Retargeting or Remarketing By Joel Lumon Black Recently Facebook release retargeting features to allow users set up Facebook retargeting, or remarketing as some people call it. In the past, you could only set up Facebook retargeting through larger advertisers. As a result, there’s not a lot of information out for a small business to set up retargeting on Facebook themselves. 10 Apps You Should Install Right Now On Your New BlackBerry If you’ve just purchased your very first BlackBerry, you’re probably wondering what the best, most essential apps are. With thousands and thousands of apps in BlackBerry’s App World, having a list of the essentials just makes everything a little easier. Whether you’re looking for social networking apps, utility apps, or something in between, we’ve got you covered. Here’s a list of the 10 apps I use all the time and love.

How to Negotiate Your Parental Leave - Amy Gallo - Best Practices Few people pay attention to their company’s parental leave policy until they’re about to become a mother or father. But once that happens, it’s critical to know how much time you can take off, and with what pay. Getting the leave you want is a matter of understanding your company’s policy and then appropriately advocating for your needs.

Crowd-funding: The Digital Publisher’s Platform With the internet, instant uploading of online materials give authors more autonomy in the distribution and publication of their books. They can work directly with editors and designers, or choose to publish in App stores or e-reader sites like, the Kindle store. You see more and more in people in the streets or on a bus carrying a digital book or mobile phone to catch up on their reading. However, self-publishing can get expensive: editing, marketing, designing, distribution… Thankfully, social and technological advances like crowd-funding platforms can make it easier. Crowd funding is a type of micro-investment where the public can raise enough funds for a project to launch.

How to Prove the Value of Content Marketing with Multi-Channel Funnels The following is a guest post contributed by Josh Braaten, Senior Online Marketing Manager at Rasmussen College, Google Analytics enthusiast, and avid content scientist. Conversion is rarely straightforward, especially for products or services with lengthy or complicated buying cycles. Working for a college has made it clear to me that every consumer is different, and so are their research needs as they navigate their unique buying process. It takes a holistic content strategy to address the extensive information needs of potential students, and rarely do blogs and other types of content marketing get the credit they deserve for the role they play in influencing conversion.

Top 15 Marketing Automation Blogs to Inspire Your Marketing Campaigns Recently, I put together some stats about the marketing automation industry in 2014. One of the trends that jumped out from all the data is that companies are in desperate need of marketers who understand how to make the most out of marketing automation technology. But with just 3% adoption in non-tech industries, there aren’t many marketers out there who have extensive experience using marketing automation yet. ChannelTrends: The Distribution Transition With the current buzz surrounding cloud, mobility computing and other transformative technologies, a key group of players within the IT channel seems to be taking a back seat. Despite the shift in technology business models and continued infringement from consumer electronics, distribution is still a crucial element of most solution providers’ businesses. And it will likely remain that way for quite some time, but its role is in a state of transition. Another sign of that transformation could be the muted messaging coming from the distribution leaders, with more emphasis on business and certification programs than individual product announcements. Just take a look at the IT channel-centered media for proof. Sure, key alliances are still flaunted, but the majority of distribution news items these days seem to focus on specific support programs for solution providers, including: vertical market expertise, cloud and managed services enablement, business analytics, and more.

To Lead Others, Learn To Lead Yourself First I believe that the greatest truths of the universe don't lie outside, in the study of the stars and the planets. They lie deep within us, in the magnificence of our heart, mind, and soul. Until we understand what is within, we can't understand what is without. --Anita Moorjani, Dying To Be Me Envisioning a better future, setting worthy goals, and following through with sustainable impact first and foremost requires leading yourself. Often leadership is a lonely road. Let's build a statue of Steve Jobs! Motivation The memory of Steve Jobs is a source of inspiration. His humble origins, personal imperfections and the turbulence of his career make his story relatable; his prolific, world-changing career make his story admirable. Steve Jobs had flaws and was knocked down in his career.

Related:  16 JuinEntreprises de ConciergeriePERFORMANCE SOCIALEVeilleConcepts restaurationStructure et stratégie des organisationséolien en Picardie