Cannes Lions International Festival of Creativity Luerzers Archive Awards Luerzers Archive promotes the best in advertising in magazines, books, DVDs and online, providing awards for advertising agencies, clients, copywriters, art directors and copywriters, production companies, directors, photographers and illustrators. These three print advertisements for Luerzers Archive, with the tagline, “Don’t let it go to your head”, themselves have won awards. A copywriter’s award tells a policeman, “You obviously don’t know who I am”. An art director’s award in the back seat of a convertible assures victims of an accident, “Don’t worry I’m OK”. Another copywriter’s award sits in an office saying, “What do you mean I’m fired? You’re fired!”. Credits The campaign was developed at Saatchi & Saatchi New York , by creative director Tony Granger, art directors Menno Kluin and Carmine Coppola, copywriter Icaro Doria and Chuck Pagano, with photographer Kurt Stallaert and art buyer Marcie Heffron. Location
Getting into Advertising | University of Leeds Careers Centre Blog It’s not like it was in Don Draper’s time when you blagged your way in by getting your future boss wrecked in a Madison Avenue bar but it’s still a fun industry. In this blog post our Senior Careers Consultant, Sue Holdsworth, offers her insight in to the creative world of Advertising. Advertisements are everywhere in the UK – from television to radio to billboards. Think of an advertisement you have seen recently. If you are interested in this area then the most informative sites to start with are: Both sites will provide a wealth of information about this career area including an industry guide and routes into it. Roles Advertising is a broad area and there are many roles available within it, including: Copywriter: they write anything from a TV script, a tweet, a strapline on a press ad or the words on a website. Account planner (also known as strategic planner): works closely with the client to research the market and understand the consumer. Useful links Like this: Like Loading...
Le blog du Marketing Alternatif Beauty and Personal Grooming: Urad Dal Homemade Beauty Recipes Urad Dal (Black gram ), a very popular ingredient in South Indian cuisine is widely used in the preparation of mouth-watering probiotic culinary delicacies like Dosa, iIdi and Vada, and crispy, delectable Urad Papads.This highly nutritious pulse is low in fat and cholesterol and a rich source of protein and fiber and is recommended for diabetics also. The nutritional protein in Urad dal is comparable to the protein derived from animal sources and hence a wonderful substitute for vegetarians to make up for mineral deficiencies arising from an all-veggie diet. Apart from its use in culinary delights, Urad Dal is also an ingredient in quite a few Ayurvedic medicines. Furthermore, in ancient times, Urad (Black Lentil) was also used as a beauty aid , in fact as a scrub to massage the body. Here are some Homemade Beauty Recipes with Urad Dal Urad Dal Pack for removing tan and healing sunburn Soak 1/4 cup of Urad Dal in water overnight. Ura d Dal Face Pack for soft, smooth skin
Advertising account executive job profile | Prospects.ac.uk Advertising account executives work within advertising or multi-service agencies, acting as a link between clients and the agency. They are responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved. They must understand their clients' needs and objectives and liaise closely with them throughout campaigns, often on a daily basis. They manage administrative and campaign work and ensure that advertising projects are completed on time and on budget. The role can involve handling multiple accounts and the hours can be long in a competitive environment. Advertising account executives usually report to an account manager. Responsibilities Advertising account executives contribute to and develop advertising campaigns. Salary The range of typical starting salaries falls between £19,000 and £24,000.More experienced executives and account managers can earn around £30,000 to £40,000, while account directors can earn up to £55,000. Working hours
cas Imperfections «mythiques» Pour se distinguer de ses concurrents sur le marché des célibataires, Meetic mise sur une campagne «hors des sentiers battus» qui renverse les codes de la séduction. Et ça marche ! La preuve : le second volet de «#LoveyourImperfections» a reçu le 21 novembre le Grand Prix Effie de l'efficacité publicitaire, organisé par l'Association des agences-conseils en communication (AACC) et l'Union des annonceurs (UDA) en partenariat avec Stratégies. Etude de cas d'une rencontre réussie. Objectifs : Renouveler le genre Après une première campagne couronnée de succès en 2015, Meetic souhaitait affirmer de nouveau son discours libérateur en cassant l’idéal de séduction. Moyens : Remettre l’humain au centre «Face à la concurrence récente qui s’est construite uniquement sur la technologie et l’innovation (swipe, géolocalisation), il nous paraît important de redonner à la marque une posture et de jouer la carte émotionnelle», poursuit Thomas Granger. Résultats :
Creating an Effective online Portfolio: 40+ Tips, Tools & Inspirations Nowadays, everyone is getting rid of the paper trail. Everything is now done digitally: commerce, accounting, advertising, marketing, shopping and even design. Every freelance graphic designer should now own an online portfolio. If you don’t have one, or worse, if you don’t know what it is, you have absolutely no chance of making it in the world of graphic design. This article will teach you how to build a solid and effective online portfolio, guide you through the best online portfolio tools available , and then show you a few awesome portfolio themes and sites for your inspiration. Building a Strong and Successful Online Portfolio Photo by Asif Akbar 1. Know your objectives for creating an online portfolio. 2. A common mistake most graphic designers and freelancers make is to try to impress clients by showing off as much work as they can. The goal is to simplify. From the home page alone, visitors should already have an idea of what you do. 3. 4. 5. Online Portfolio Solutions Carbonmade 1.
Guérilla publicitaire / Collection 'Hors collection Guérilla publicitaire Hors collection Écrit par :Gavin Lucas Ce livre aborde les tactiques variées et inventives que les grandes marques, les organisations à but non lucratif et les individus adoptent aujourd’hui pour faire leur promotion, celle de leurs idées et de leurs produits. Parmi les projets présentés par l’auteur, citons : des peignes afro géants plantés dans des buissons taillés pour l’occasion, un cochon gonflable coincé entre deux immeubles étroits de Manhattan, une flash mob de danse et une version footballistique de la voûte de la chapelle Sixtine dans une gare allemande. Plus de soixante campagnes sont ainsi décrites et illustrées. Cet ouvrage est un véritable concentré de créativité et de punch ! Pages : 192 Couverture : souple Format : 23 x 30 cm ISBN : 978-2-35017-245-3 Thèmes :Marques et Identités, Publicité Dans la même collection Commentaires
Paint Draw Paint, Learn to Draw: Painting Basics Color Palette A look at a basic color palette using the primary colors Form Structure A look at finding the underlying forms and structures of objects. Glass and Transparent Form A look at how illustrate the form of the object while still allowing the object to appear transparent. Landscape: Atmospheric Perspective A look at how the atmosphere affects the objects in the scene of a landscape painting. Landscape: Editing a Scene A quick look at choosing what you want to include in a landscape painting. Landscape: Plein Air Recounting the process of a plein air painting. Landscape: Step by Step The basic steps for setting up a landscape painting. Limited Palette A guide to using a limited palette. Masking Fluid for Watercolor A look at how to use masking fluid in watercolor painting. Materials-Brushes A review of the types and qualities of brushes available. Priming a Surface How to prime a painting surface with gesso for acrylic or oil painting. Portrait Painting How to start a portrait painting.
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