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3 Keys to Influencer Marketing in the Healthcare Industry. Callbox DialStream: Powered-up & Salesforce Ready. Choose your Character: Gamifying the Selection of a B2B Lead Generation Company. Gamification, in modern parlance, refers to the incorporation of video game elements (strategies, tactics, etc.) to real-life experiences.

Choose your Character: Gamifying the Selection of a B2B Lead Generation Company

Concepts such as “min-maxing” and “camping”, terms most common to nerds, can be relevant to a diverse range of settings: courting, studying, raising a child, and of course, business. B2B companies can gain a lot from gamifying their appointment setting and lead generation programs. In games like Starcraft and Assassin’s Creed, managers can learn about the importance of effective resource allocation, item usage and terrain utilization. But just like in numerous games, things get increasingly tough with each level. Customized Content: A Massive Marketing Hit for B2B IT Companies. When you listen to a record, common music fan as you are, you do not wallow in the technical aspect or the science involved in the production of what you are hearing.

Customized Content: A Massive Marketing Hit for B2B IT Companies

You simply let your mind drift with the tones as they penetrate your soul, invoking memories of lost love or teenage angst. How To Improve A Lagging Inside Sales Team. Callbox SMART Calling - Sales and Marketing At the Right Time. Marketing Investments: Why Business Analytics Are Worth It. 5 Best Ways to Use Writing as Your Marketing Business Strategy Planner [GUEST POST] Why You Should Bet Your Money - Digital Marketing Statistics 2017 [FREE EBOOK] Don’t know where to allocate the biggest chunk of your marketing budget next year?

Why You Should Bet Your Money - Digital Marketing Statistics 2017 [FREE EBOOK]

How about which platform will have the best odds in having maximum ROI? We brainstormed ideas, assessed the merits of each, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of next year’s marketing trends. To make the right decisions, you need more than just prudence and a discerning mind. You need this ebook, too. A Blog Roll: SEO, Social and Content Marketing for Tech. There’s a constant query on how to implement an effective online marketing campaign.

A Blog Roll: SEO, Social and Content Marketing for Tech

Now that IT and Software customers are elusive and wiser, you have to make use of all the resources. Indulging yourself to the modern marketing should be obligatory, for all we know most of IT targets are active on social media or maybe scanning on Google search. So we compiled three of our essential blog posts tackling online strategies: SEO, Social and Content. So go ahead skim down on the details! 4 Effective Ways to Increase Telemarketing Efficiency. Much of the allure of telemarketing lies in its ability to nurture prospects.

4 Effective Ways to Increase Telemarketing Efficiency

But the problem many B2B executives have with it involves using the best approaches that secure a high number of conversions and promise a good increase in revenue. 5 Reasons Why Prospects Aren’t Responding To Your Social Media Posts. How to get Tangible ROI in Joining Events. Influencer Interview Series: Jan Barbosa Marries Content Marketing. Why Cleaner Marketing Data is Essential for IT. The 3 Different Hats You Need to Wear to Gain Your Merchant Clients’ Trust.

Future Trends in Hospitality Industry: Millennials and Social Media. How to Make Millennial-Friendly Blog Posts. 3 Best Practices to Fine-Tune Your Next Content for Visual Learners. Captain America: Civil War & Marketing Competition are Similar than You Thought. Case Study: Software Retailer Revamps Marketing Strategy, Improves Conversion.

The Client The Client is a gold-certified Microsoft Partner based in Texas, USA.

Case Study: Software Retailer Revamps Marketing Strategy, Improves Conversion

It specializes indistribution and implementation of Microsoft Dynamics NAV. It also offers customized business software solutions and expert advice to medium-to-large companies particularly in the field of manufacturing, distribution, financial, field services, and logistics sectors. The Challenge Before contacting Callbox, the Client relied mainly on repeat business and word-of-mouth endorsements from its past and existing customers to generate sales leads.

Seeing its success stalling, the Client reconsidered its growth strategy. The Callbox Solution The Client signed Callbox for a campaign of 10 phone appointments qualified against its “ideal customer” standards: A C-Level decision maker (preferably in the Financial sector)Considering the purchase of a new ERP system in 9 monthsWith a sufficient budget The Client targeted manufacturing industries in Arkansas, New Mexico, Los Angeles, Oklahoma, and Texas. Best Marketing Tools to INCREASE Sales Leads Production. Low Cost Marketing Options for Merchant Payment Processors. Content Marketing Hacks: 5 Things You Should Be Writing for Cloud Buyers. Bad Sales Habits To Avoid In Telemarketing in the IT Industry. Content Marketing Hacks: 5 Things You Should Be Writing for Cloud Buyers. Marketing BI Software: Be The Heaven-Sent Solution to Customers. Emerging Marketing Tools to Be Used for Promoting Events. Did you know that rockets, which used to be typically destroyed on their maiden voyage, can now be reused?

Emerging Marketing Tools to Be Used for Promoting Events

Rockets can now make an upright landing and be refueled for another trip, saving the spaceflight industry a large amount of expenditure and far more interesting than the Apollo era 40 years back (2016’s Top Technology Breakthroughs) Why Omni-Channel Marketing is Ideal for IT and Software? “You are in a dilemma between love and life”.

Why Omni-Channel Marketing is Ideal for IT and Software?

A chiromancer told me and it’s true. It’s amazing how these palmists foretell the future, recall the past and see the present – your feelings, your thoughts and even your plans. But at some point, looking ahead is a real wise move, like Omni Channel Marketing. Omni Channel Marketing is the modern, major change in the customer journey; it anticipates the customer’s seamless buying behavior from point A to point B; a one-on-one communication with consumers through different channels and the many devices they use. Convenience, is the best alias for Omni Channel Marketing, making the customer’s buying experience evolve with the powerful and advanced technologies of sales and marketing.

In this article by Marketo in which they featured John Bowden, Senior VP of Customer Care at Time Warner cable. Marketing your VoIP Products to SMBs. Marketing has gone complex and the very culprit would be technology – advanced technology.

Marketing your VoIP Products to SMBs

But despite the tough competition, marketing professionals have become even more aggressive in creating and recreating tactics by using different tools and strategies. Marketers are now able to reach their target customers via different channels like email, web, mobile, postal and the most common of them is voice. The voice channel has even evolved into many phases and poses many feature benefits to customers. Customers can now make a purchase, inquire about a new product or get their service fixed with just a press of a few numbers on computer keyboards or a single dial on their mobile phones.

This technology breakthrough is VOIP, and VOIP providers round up the process by using the other marketing channels to market their products and services preferably the web channel. Here are some of them: 8X8 Global Cloud Communications Cisco Digium Ooma Polycom RingCentral. Marketing is from Mars, Sales is from Venus. What are the best marketing strategies for a B2B tech startup? - Quora.