B2B Leads : The Marketing Way: Pro Tip in Lead Scoring: Stop Doing it Wrong
Any marketing campaign is effective as long as it generates the right kind of B2B sales leads. Quality is the underlying principle in a lead generation program. And better revenue generation is impossible if your sales pipeline is filled with disinterested leads, entailing a waste of time and money. Hence, an improved lead scoring system should always be considered. With one in place and implemented with marketing automation software, a business is able to pursue only high-value sales opportunities.
Lead Nurture Tool - Lead Management System - Callbox
Lead Nurturing Done Right. Simple. Smart. Effective. You’ve heard about Marketo, Eloqua, and Hubspot, right?
Top Reasons Why Entrepreneurs Badly Need Email Validation
Let’s start off with some basic facts: For 2017, HubSpot states that 86 percent of professionals prefer using email for business outreaches and that 86 percent of consumers “would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily.” If these won’t convince you into believing that emails are still as relevant as they were before, we don’t know what will.
Get B2B Leads - B2B Marketing Blog, Lead Generation
Telemarketing, especially in the B2B industry, has gotten a bad rap nowadays. For one, many people have mentioned having a bad experience or two with a telemarketer. Indeed, people have their own opinions about the practice of cold-calling, but generally, everyone seems to have this idea that telemarketing is something to be avoided like the plague, or worn out literary clichés. Anyway, it is still important to note that telemarketing is a staple in every B2B enterprise’s attempts to generate high-quality leads.
Marketing and Transactional Emails: How to Leverage Both [VIDEO]
The inbox is a crowded place. An office employee gets 121 emails each day.Half of incoming mails are spam.Only 38% of emails in the inbox are useful. How do you make your emails rise above the noise? First, here’s what’s inside a typical inbox:
B2B Leads : The Marketing Way: Unpredictable Prospects are not an Excuse for Failing Sales. Here’s Why.
Marketers are in a constant struggle to maximize their lead generation and appointment setting activities. There is always a desire to expand profits and improve the public perception of one’s brand by capturing customer loyalty. But it’s an unstable world the B2B market, where everything that shouldn’t happen can happen.
B2B Leads : The Marketing Way: Telemarketing for Financial Services: A B2B Lead Generation Guide for Managers
Financial institutions that offer lending and banking services need tools and equipment to facilitate their operations. Luckily for them, there are B2B companies that provide such materials. They however confront their own set of dilemmas, one of which is marketing their offers.
Your Roadmap to Buying the Best Leads
For a lot of businesses right now, growing one’s brand is a big deal. But growing one’s client base is an even bigger deal! As competitiveness increases in such industries as IT and financial services, it pays for B2B companies to stimulate revenue growth as well as secure a better position in one’s market. More than ever, businesses in the B2B arena need effective marketing strategies and lead generation techniques to reach certain business goals faster and without any letup. These have become a lot easier considering the number of options enabling marketers to put their brands front and center. But more than strategy, marketers also need to be more articulate in terms of looking for opportunities to grow their sales.
For List Buyers: Fantastic Leads Databases and Where to Find Them
Let’s start this article off by saying that a good marketing campaign has to be supported by a good list. Your social media, email and telemarketing engagements won’t help your bottom line unless you have an archive of active prospects to pursue. But while companies can always invest in building lists all on their own, it takes a lot more to generate contacts that respond instantly to your digital content and cold-calls. Obviously, the best way to make this happen is to have another company do the building for you. But you are not always certain whether the company can actually seek out the prospects that fit your target audience profile. For sure, list-building is such a complex process.
5 B2B Email Marketing Goals that Make or Break Results [VIDEO]
Email remains the Swiss Army knife of B2B Marketing. It does a lot of things, and it does them really well. But email’s performance is only as good as your goals. Let’s understand the 5 essential B2B email marketing goals, and learn why you need to focus on each of them. #1 Connecting with new prospects
4 Goal-Specific Ways to Measure Influencer Marketing ROI
It’s hard to believe now, but two years ago, “influencer marketing” barely registered on Google Trends, receiving just six percent of the interest it does today. When we launched Shopping Links, an influencer marketing platform connecting fashion and lifestyle bloggers and leading international brands, many marketers didn’t know the term. The only way for brands and influential bloggers to connect was through expensive social media agencies, which offered little in the way of reporting. In this environment, measuring the impact of an influencer marketing campaign was nearly impossible. Thankfully, influencer marketing has become far more transparent. Through social metrics, affiliate links, and Google Analytics, we are able to show brands a great deal of data that allows them to measure many aspects of their campaign.