Why You Should Bet Your Money - Digital Marketing Statistics 2017 [FREE EBOOK]

Customer Profiling Service: Data Cleansing Services and Database List Marketing and prospecting campaigns rely on quality data to work well. With 24% to 36% of CRM data becoming stale and outdated each year, high-level engagement strategies like personalization and content planning simply won’t work. We offer a variety of data-related solutions to help organizations overcome the challenges of data maintenance and acquisition. We help you maintain and enrich your data through: Targeted ListsFilter by demographic and firmographic dataEnrich with technographics and intent data Sample Telemarketing Scripts for SOFTWARE Download our free ebook: Here’s what’s in store for you this September! Subscribe to our newsletter and get your Sample Telemarketing Script for FREE! Scripts are used as guide for telemarketers to deliver the right message to their prospects. Our sample scripts for the Software Industry are ready-to-use templates with sample call flow for different situations – from your first encounter with the Gatekeeper until your call is transferred to the right person within their organization. Scripts included are: Appointment Setting ScriptCall-to-Invite ScriptData Profiling Script Boost your sales team’s confidence when talking to your prospects using the rebuttals for some of the most common objections that you can will encounter during your call. Generate leads and close deals, fast! Sign up now and get the scripts delivered straight into your inbox. More perks to look forward to next month… Sample Email Templates:

5 Ways Technology Drives Sales and Marketing It’s nearly impossible to do sales and marketing in this day and age without any form of technology. Of course, you could, but it would waste a lot of time, resources, and take you ages to see any results. Technology has become a big part of the daily sales and management grind. Technology is an important tool in your sales toolbox. Every year, businesses update their sales and marketing plans. Reviews and customer advocacy We truly live in the age of customer engagement. AI is your new best friend Artificial Intelligence has started to play a big role in marketing, and its popularity is sure to grow in the years to come. There are a plethora of different AIs out there and most of them you can customize according to your specific marketing needs. Cloud-based CRM technology Management systems are powerful tools that are designed to give organizations a holistic view of the customer relationship by integrating marketing, sales, and customer support. Sales force automation Big data Wrapping Up

4 Effective Ways to Increase Telemarketing Efficiency Much of the allure of telemarketing lies in its ability to nurture prospects. But the problem many B2B executives have with it involves using the best approaches that secure a high number of conversions and promise a good increase in revenue. Here are four essentials in successful telemarketing that are worth a gander, from 3D2B.com: Get Buy-In for Telemarketing Too often, telemarketing campaigns don’t have buy-in from the whole organization. Tips: Promoting Tech Products: Three Aspects of B2B Telemarketing you Wouldn’t Want to Compromise Use Telemarketing to Bridge the Gap Whether the telemarketing call center is internal or outsourced, a campaign can’t be conducted in the silo of either the sales or marketing department. That’s because sales people tend to be focused on the short term – sales leads TODAY. Tips: Increase your Telecom Sales using Telemarketing Hire Well and Train Your Telemarketing Agents Customers don’t want to talk to an agent who’s not on the same wavelength.

Event Marketing - B2B Telemarketing Services - Call To Invite How do you get potential customers to show up and turn your tradeshow or seminar into an excellent lead generation and appointment setting opportunity? In our experience, it’s knowing what motivates people and building their excitement through effective call-to-invite campaign. We run call to invite campaign through telemarketing, targeting participants with precision, and call to follow-up to convert leads to customers. These are the reasons why outbound telemarketing is hands down the best tool for marketing your events: Phone invitation is more personal.Outbound calling is flexible; it allows you to rework your approach during a conversation whereas email gives you only one shot at a copy.Event telemarketing results are easy to measure. Our event telemarketing process is quite straightforward.

Weeding Out Junk Leads with Predictive Lead Scoring Guide Download our free ebook: If you’re having a hard time figuring out which among the thousands of leads in your pipeline should be passed to sales and which ones should be nurtured further, then predictive lead scoring may just be the right tool for the job. This eBook is a primer on predictive lead scoring. It walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Read this eBook to find out: What is lead scoring and why does it matter? To get your copy, simply sign up to receive the Callbox newsletter, The Savvy Marketer, and get even more insights and practical tips for B2B marketing!

Business-to-Business: What Is B2B? "B2B" means "business to business." The term encompasses all companies that create products and services geared toward other businesses. This can include SaaS products, B2B marketing firms and overall business supply companies. If you own a small business, you likely will have to work with a B2B company at some point in your journey. What is a B2B company? B2B companies are supportive enterprises that offer the things other businesses need to operate and grow. Examples of B2B companies There are B2B companies in every industry, from manufacturing to retail. One example of a traditional B2B market is in automobile manufacturing. Examples of real-world B2B activity are plentiful and more visible than you might guess. How to develop a marketing plan for a B2B company Marketing and branding B2B products or services requires a unique approach. "B2B typically relies on its sales function and account management team to establish and strengthen customer-client relationships," he said.

Case Study: Callbox Takes Systems Integrator Leader’s From “Test” To “Trust” Location North America, South America, Europe, The Middle East, Africa, Asia Pacific Headquarters North America Campaign Type Lead Generation, Appointment Setting Target Industries Retail (Apparel & Specialty Retail, Consumer Electronics, Furniture, Home Furnishing & Appliances, Food & Beverage and Home Improvement/DIY) Transportation & Logistics (Air & Ocean Carriers, LTL, 3PLs, Freight Brokers & Forwarders, Customer Brokers, NVOCCs) Manufacturing & Distribution (Automotive, Building & Construction Supply, Chemicals, Consumer Products, Food & Beverage, High Tech Electronics, Discrete Manufacturing, Wholesale Distribution, Medical Supplies & Labs, Propane, Oil & Gas) Field Service & Sales (Equipment Rental, Leasing & Recycling Services, Fulfillment & Warehousing) Target Contacts CIO, IT Manager, Senior Development Manager, PIC of the Software Development in the company The Client The Challenge

Targeted B2B Marketing Handbook: Guide, Checklists and Worksheets Download our free ebook: B2B marketers face a bazillion challenges every day, but all these boil down to four main issues: getting in front of the right decision makers, connecting with decision makers at the right time, leveraging the right channels to reach the target audience, and crafting the right message. To meet these challenges head on, marketers need to develop and execute a robust targeted marketing strategy. This is where Callbox’s new downloadable eBook Targeted B2B Marketing Handbook can help. This eBook provides step-by-step guides, detailed checklists, and actionable worksheets to help you create a targeted marketing initiative from scratch (or refine your current program). Identify and classify potential buyers that have the biggest impactAlign your sales funnel with your target customers’ path to purchaseOptimize your marketing channel mixMaximize engagement and conversions with relevant message/content

The Top Marketing Content to Subscribe To When it comes right down to knowledge sharing, B2B marketers are afforded plenty of sources from where they can get their regular fill of important industry-related news. In an industry as insanely competitive as B2B, it is essential for marketers to be and stay informed. Their next big marketing campaigns will eventually be born out of the knowledge they have acquired online. With that said, marketers need to spend a lot of time curating for content, observing trends, and listening to current audience needs. It is for this reason that some companies apply such strategies as social listening in order to craft better lead generation activities in the future. Related: Six Digital Marketing Trends Worth Paying Attention to in 2018 It really pays for B2B companies to look for new information about the trends that currently matter. HubSpot Related: Better Content Means Better Leads: Make the Most Out of Your Content Related: How to Use SEO To Influence B2B Buyers On Social Media Social Triggers